Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies
Article
Manyiwa, S. and Brennan, R. 2016. Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business. 6 (1), pp. 65-82. https://doi.org/10.1362/204440816X14636485174958
Type | Article |
---|---|
Title | Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies |
Authors | Manyiwa, S. and Brennan, R. |
Abstract | Purpose |
Publisher | Westburn Publishers |
Journal | Social Business |
ISSN | 2044-4087 |
Publication dates | |
01 Mar 2016 | |
Publication process dates | |
Deposited | 24 Jun 2016 |
Accepted | 01 Mar 2016 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1362/204440816X14636485174958 |
Language | English |
https://repository.mdx.ac.uk/item/8678y
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