Influence of perceived city brand image on emotional attachment to the city

Article

Manyiwa, S., Priporas, C. and Wang, X. 2018. Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development. 11 (1), pp. 60-77. https://doi.org/10.1108/JPMD-01-2017-0011
TypeArticle
TitleInfluence of perceived city brand image on emotional attachment to the city
AuthorsManyiwa, S., Priporas, C. and Wang, X.
Abstract

Purpose - This study examines the influence of perceived city brand image on emotional attachment to the city. The study also compares the effects of perceived brand image of the city on the emotional attachment to the city across two groups: residents and visitors.
Design/methodology - A total of 207 usable questionnaires were collected from 107 residents of the city of Bratislava, Slovakia, and 100 visitors to the city. Partial least square structural equation modelling (PLS-SEM) method was used for data analysis.
Findings - This study establishes that perceived city brand image significantly influences emotional attachment to the city. The study concludes that affective city image has greater impact on emotional attachment to the city among the residents than visitors. In contrast, the influence of cognitive city image on emotional attachment to the city does not vary across the two categories of residents and visitors to the city.
Practical implications - City tourism marketers should focus on improving city brand images to enhance tourists’ emotional attachment to the city to promote repeat visits among visitors.
Originality/value - This study contributes to improving understanding of the impact of perceived city brand image on emotional attachment to the city across the two groups, residents and visitors, using social exchange theory. Furthermore, the findings come from a relatively under-researched Central and Eastern European (CEE) region.

KeywordsModerating effect; Emotional attachment; Perceived city brand image; Residential status; Visitors image
PublisherEmerald
JournalJournal of Place Management and Development
ISSN1753-8335
Electronic1753-8343
Publication dates
Print05 Mar 2018
Publication process dates
Deposited25 Oct 2017
Accepted24 Oct 2017
Output statusPublished
Accepted author manuscript
Copyright Statement

This is the accepted version of the manuscript "Influence of perceived city brand image on emotional attachment to the city", published in the journal "Journal of Place Management and Development" available via the journal site at: http://dx.doi.org/10.1108/JPMD-01-2017-0011. This article is © Emerald Group Publishing and permission has been granted for this version to appear in the Middlesex University Research Repository. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

Digital Object Identifier (DOI)https://doi.org/10.1108/JPMD-01-2017-0011
Web of Science identifierWOS:000426782800005
LanguageEnglish
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