The use of new technologies for corporate marketing communication in luxury retailing: preliminary findings
Article
Passavanti, R., Pantano, E., Priporas, C. and Verteramo, S. 2020. The use of new technologies for corporate marketing communication in luxury retailing: preliminary findings. Qualitative Market Research: An International Journal. 23 (3), pp. 503-521. https://doi.org/10.1108/QMR-11-2017-0144
Type | Article |
---|---|
Title | The use of new technologies for corporate marketing communication in luxury retailing: preliminary findings |
Authors | Passavanti, R., Pantano, E., Priporas, C. and Verteramo, S. |
Abstract | The aim of this paper is to explore the extent to which luxury brand retailers employ new technologies as a tool for corporate marketing communication. |
Publisher | Emerald |
Journal | Qualitative Market Research: An International Journal |
ISSN | 1352-2752 |
Publication dates | |
Online | 03 Feb 2020 |
14 Oct 2020 | |
Publication process dates | |
Deposited | 16 May 2019 |
Accepted | 23 Mar 2019 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | This is the accepted version of the manuscript "The use of new technologies for corporate marketing communication in luxury retailing: Preliminary findings", published in the journal "Qualitative Market Research: An International Journal" available via the journal site at: https://doi.org/10.1108/QMR-11-2017-0144 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/QMR-11-2017-0144 |
Language | English |
https://repository.mdx.ac.uk/item/8846x
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