Priporas, C.; Karatzolas, N.

Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?

Article

Priporas, C. and Karatzolas, N. 2005. Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store? Cyprus Journal of Sciences. 3, pp. 103-114.

Publication dates
Type	Article
Title	Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?
Authors	Priporas, C. and Karatzolas, N.
Abstract	The development of Internet activities has changed the way that companies operate as well as the purchasing behaviour of consumers. This paper presents an exploratory study aiming to investigate the influence of a company’s presence on the Internet in the behaviour of consumers in the natural shop. A field research with a sample of 350 active Internet users residing in Thessaloniki and Athens was realized. The paper provides an analysis of the data, a discussion of the findings and finally, offers direction for future research.
Keywords	Consumer Behaviour, e-Business, on-line Marketing, Internet, Greece
Research Group	Strategic Marketing, Consumer Behaviour and Branding/Identity group
Publisher	Americanos College
Journal	Cyprus Journal of Sciences
Print	2005
Publication process dates
Deposited	09 Jan 2013
Output status	Published
Web address (URL)	http://www.ac.ac.cy/images/media/assetfile/Cyprus%20Journal%20of%20Sciences%203.pdf
Language	English

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