Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?

Article

Priporas, C. and Karatzolas, N. 2005. Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store? Cyprus Journal of Sciences. 3, pp. 103-114.
TypeArticle
TitleCan a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store?
AuthorsPriporas, C. and Karatzolas, N.
Abstract

The development of Internet activities has changed the way that companies operate as
well as the purchasing behaviour of consumers. This paper presents an exploratory
study aiming to investigate the influence of a company’s presence on the Internet in
the behaviour of consumers in the natural shop. A field research with a sample of 350
active Internet users residing in Thessaloniki and Athens was realized. The paper
provides an analysis of the data, a discussion of the findings and finally, offers
direction for future research.

KeywordsConsumer Behaviour, e-Business, on-line Marketing, Internet, Greece
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherAmericanos College
JournalCyprus Journal of Sciences
Publication dates
Print2005
Publication process dates
Deposited09 Jan 2013
Output statusPublished
Web address (URL)http://www.ac.ac.cy/images/media/assetfile/Cyprus%20Journal%20of%20Sciences%203.pdf
LanguageEnglish
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