Examining leisure constraints for ski centre visitors: implications for services marketing

Article

Andronikidis, A., Vasiliadis, C., Priporas, C. and Kamenidou, I. 2007. Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing. 15 (4), pp. 69-86.
TypeArticle
TitleExamining leisure constraints for ski centre visitors: implications for services marketing
AuthorsAndronikidis, A., Vasiliadis, C., Priporas, C. and Kamenidou, I.
Abstract

This study forms a determination research into the existence of constraint factors in the demand of ski centre services. After collecting 1,316 questionnaires from twelve ski centre destinations in Greece, the power efficiency of three important theoretical classifications (intrapersonal, interpersonal, and structural constraints) was explored through confirmatory factor analysis (CFA). Findings support two out of three theoretical constraint categories, namely, intrapersonal and structural constraints, while the validity of the final measurement tool was explored. Practical implications for services marketing are also discussed.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherTaylor and Francis
JournalJournal of Hospitality & Leisure Marketing
ISSN1050-7051
Publication process dates
Deposited23 Oct 2012
Output statusPublished
Web address (URL)http://dx.doi.org/10.1300/J150v15n04_05
LanguageEnglish
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