Andronikidis, A.; Vasiliadis, C.; Priporas, C.; Kamenidou, I.

Examining leisure constraints for ski centre visitors: implications for services marketing

Article

Andronikidis, A., Vasiliadis, C., Priporas, C. and Kamenidou, I. 2007. Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing. 15 (4), pp. 69-86.

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Type	Article
Title	Examining leisure constraints for ski centre visitors: implications for services marketing
Authors	Andronikidis, A., Vasiliadis, C., Priporas, C. and Kamenidou, I.
Abstract	This study forms a determination research into the existence of constraint factors in the demand of ski centre services. After collecting 1,316 questionnaires from twelve ski centre destinations in Greece, the power efficiency of three important theoretical classifications (intrapersonal, interpersonal, and structural constraints) was explored through confirmatory factor analysis (CFA). Findings support two out of three theoretical constraint categories, namely, intrapersonal and structural constraints, while the validity of the final measurement tool was explored. Practical implications for services marketing are also discussed.
Research Group	Strategic Marketing, Consumer Behaviour and Branding/Identity group
Publisher	Taylor and Francis
Journal	Journal of Hospitality & Leisure Marketing
ISSN	1050-7051
Deposited	23 Oct 2012
Output status	Published
Web address (URL)	http://dx.doi.org/10.1300/J150v15n04_05
Language	English

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