Examining leisure constraints for ski centre visitors: implications for services marketing
Article
Andronikidis, A., Vasiliadis, C., Priporas, C. and Kamenidou, I. 2007. Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing. 15 (4), pp. 69-86.
Type | Article |
---|---|
Title | Examining leisure constraints for ski centre visitors: implications for services marketing |
Authors | Andronikidis, A., Vasiliadis, C., Priporas, C. and Kamenidou, I. |
Abstract | This study forms a determination research into the existence of constraint factors in the demand of ski centre services. After collecting 1,316 questionnaires from twelve ski centre destinations in Greece, the power efficiency of three important theoretical classifications (intrapersonal, interpersonal, and structural constraints) was explored through confirmatory factor analysis (CFA). Findings support two out of three theoretical constraint categories, namely, intrapersonal and structural constraints, while the validity of the final measurement tool was explored. Practical implications for services marketing are also discussed. |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Taylor and Francis |
Journal | Journal of Hospitality & Leisure Marketing |
ISSN | 1050-7051 |
Publication process dates | |
Deposited | 23 Oct 2012 |
Output status | Published |
Web address (URL) | http://dx.doi.org/10.1300/J150v15n04_05 |
Language | English |
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