City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement
Article
Priporas, C., Stylos, N. and Kamenidou, I. 2019. City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.05.019
Type | Article |
---|---|
Title | City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement |
Authors | Priporas, C., Stylos, N. and Kamenidou, I. |
Abstract | The originality of the present study lies in that it examines generation Z residents’ engagement with the city’s social media during economic crisis in relation to city image, city brand personality and residents’ overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents’ engagement with city’s social media. The results also demonstrate a negative linkage between residents’ overall satisfaction and their engagement with the city’s social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed. |
Publisher | Elsevier |
Journal | Journal of Business Research |
ISSN | 0148-2963 |
Publication dates | |
Online | 24 May 2019 |
Publication process dates | |
Deposited | 07 Jun 2019 |
Accepted | 15 May 2019 |
Accepted author manuscript | License |
Copyright Statement | This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The version of record is published by Elsevier available at: https://doi.org/10.1016/j.jbusres.2019.05.019 |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jbusres.2019.05.019 |
Language | English |
https://repository.mdx.ac.uk/item/884x8
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