City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement

Article

Priporas, C., Stylos, N. and Kamenidou, I. 2019. City image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.05.019
TypeArticle
TitleCity image, city brand personality and Generation Z residents’ life satisfaction under economic crisis: Predictors of city-related social media engagement
AuthorsPriporas, C., Stylos, N. and Kamenidou, I.
Abstract

The originality of the present study lies in that it examines generation Z residents’ engagement with the city’s social media during economic crisis in relation to city image, city brand personality and residents’ overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents’ engagement with city’s social media. The results also demonstrate a negative linkage between residents’ overall satisfaction and their engagement with the city’s social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.

PublisherElsevier
JournalJournal of Business Research
ISSN0148-2963
Publication dates
Online24 May 2019
Publication process dates
Deposited07 Jun 2019
Accepted15 May 2019
Accepted author manuscript
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Copyright Statement

This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/. The version of record is published by Elsevier available at: https://doi.org/10.1016/j.jbusres.2019.05.019

Digital Object Identifier (DOI)https://doi.org/10.1016/j.jbusres.2019.05.019
LanguageEnglish
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