Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors
Article
Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T. and Dennis, C. 2023. Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review. 35 (469), pp. 469-499. https://doi.org/10.1108/ebr-05-2022-0098
Type | Article |
---|---|
Title | Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors |
Authors | Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T. and Dennis, C. |
Abstract | Purpose |
Keywords | Celebrity negative publicity; attitude towards brand; attitude towards corporation; brand reputation; corporate reputation; moderators |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | Emerald |
Journal | European Business Review |
ISSN | 0955-534X |
Publication dates | |
Online | 20 Apr 2023 |
20 Jun 2023 | |
Publication process dates | |
Deposited | 13 Mar 2023 |
Submitted | 24 May 2022 |
Accepted | 10 Feb 2023 |
Accepted author manuscript | License |
Copyright Statement | Copyright © 2023, Emerald Publishing Limited |
Digital Object Identifier (DOI) | https://doi.org/10.1108/ebr-05-2022-0098 |
Language | English |
https://repository.mdx.ac.uk/item/8q4z2
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