Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors
Article
Foroudi, P., Paydas Turan, C., Melewar, T., Dennis, C. and Tzempelikos, N. 2024. Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors. International Journal of Hospitality Management. 122, p. 103876. https://doi.org/10.1016/j.ijhm.2024.103876
Type | Article |
---|---|
Title | Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors |
Authors | Foroudi, P., Paydas Turan, C., Melewar, T., Dennis, C. and Tzempelikos, N. |
Abstract | This research delves into the evolving landscape of corporate identity and its interplay with corporate reputation. To construct a relevant corporate identity scale, we relied on the existing literature and conducted comprehensive interviews with personnel in the hospitality and tourism, and retail sectors. We then gathered survey responses from 690 individuals in hospitality and tourism, and 649 in retail, to evaluate the corporate identity scale's dimensions and its link to corporate reputation. Our findings validate the proposed model, highlighting that corporate reputation is significantly shaped by various facets of corporate identity. Notably, empowerment directly influences corporate reputation, while elements like corporate purpose, strategy, culture, and a climate fostering inclusion and diversity have an indirect impact. The study underscores the importance of cultivating an inclusive, supportive workplace that prioritizes employee well-being and empowerment, thus underscoring employees’ pivotal role in enhancing an organization's reputation. |
Keywords | Corporate identity; Hospitality; Tourism; Retail; Corporate reputation; Inclusion; Diversity; Corporate strategy; Corporate culture |
Sustainable Development Goals | 8 Decent work and economic growth |
Middlesex University Theme | Creativity, Culture & Enterprise |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Elsevier |
Journal | International Journal of Hospitality Management |
ISSN | 0278-4319 |
Electronic | 1873-4693 |
Publication dates | |
Online | 13 Aug 2024 |
Sep 2024 | |
Publication process dates | |
Submitted | 10 Feb 2024 |
Accepted | 20 Jul 2024 |
Deposited | 15 Aug 2024 |
Output status | Published |
Publisher's version | License File Access Level Open |
Copyright Statement | Crown Copyright © 2024 Published by Elsevier Ltd. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/). |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.ijhm.2024.103876 |
Language | English |
https://repository.mdx.ac.uk/item/1833wy
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