Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
Book chapter
Ahmadi Lari, H., Foroudi, P. and Imani, S. 2021. Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 307-346
Chapter title | Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark |
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Authors | Ahmadi Lari, H., Foroudi, P. and Imani, S. |
Abstract | Given the importance of fashion innovativeness, this study is aiming to (i) explores the previous literature to evaluate the concept of fashion innovativeness, (ii) identifies the aspects that have a significant influence on fashion innovativeness, (iii) develops and assesses a conceptual framework concerning the relationships between fashion innovativeness, its antecedents and its consequences, and (iv) investigates the impact of fashion innovativeness among British consumers. |
Page range | 307-346 |
Book title | Building Corporate Identity, Image and Reputation in the Digital Era |
Editors | Melewar, T., Dennis, C. and Foroudi, P. |
Publisher | Routledge |
Place of publication | London |
Series | Routledge Studies in Marketing |
ISBN | |
Hardcover | 9780367531232 |
Electronic | 9781003080572 |
Paperback | 9780367531249 |
Publication dates | |
30 Jul 2021 | |
Publication process dates | |
Deposited | 28 Sep 2020 |
Submitted | 05 Mar 2020 |
Accepted | 21 Sep 2020 |
Output status | Published |
Web address (URL) | https://www.taylorfrancis.com/chapters/edit/10.4324/9781003080572-15/behavioural-intentions-uk-fashion-industry-helnaz-ahmadi-lari-pantea-foroudi-saheb-imani? |
Digital Object Identifier (DOI) | https://doi.org/10.4324/9781003080572-15 |
Language | English |
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