Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark

Book chapter


Ahmadi Lari, H., Foroudi, P. and Imani, S. 2021. Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 307-346
Chapter titleBehavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
AuthorsAhmadi Lari, H., Foroudi, P. and Imani, S.
Abstract

Given the importance of fashion innovativeness, this study is aiming to (i) explores the previous literature to evaluate the concept of fashion innovativeness, (ii) identifies the aspects that have a significant influence on fashion innovativeness, (iii) develops and assesses a conceptual framework concerning the relationships between fashion innovativeness, its antecedents and its consequences, and (iv) investigates the impact of fashion innovativeness among British consumers.

LanguageEnglish
Page range307-346
Book titleBuilding Corporate Identity, Image and Reputation in the Digital Era
EditorsMelewar, T., Dennis, C. and Foroudi, P.
PublisherRoutledge
Place of publicationLondon
SeriesRoutledge Studies in Marketing
ISBN
Hardcover9780367531232
Electronic9781003080572
Paperback9780367531249
Publication dates
Print30 Jul 2021
Publication process dates
Deposited28 Sep 2020
Submitted05 Mar 2020
Accepted21 Sep 2020
Output statusPublished
Web address (URL)https://www.taylorfrancis.com/chapters/edit/10.4324/9781003080572-15/behavioural-intentions-uk-fashion-industry-helnaz-ahmadi-lari-pantea-foroudi-saheb-imani?
Digital Object Identifier (DOI)https://doi.org/10.4324/9781003080572-15
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