Corporate identity: definition and components

Book chapter


Foroudi, M., Foroudi, P. and Balmer, J. 2021. Corporate identity: definition and components. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 11-74
Chapter titleCorporate identity: definition and components
AuthorsForoudi, M., Foroudi, P. and Balmer, J.
Abstract

This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the intrinsic nature of identity and background is shown by examining the growing interest in the evolution of perspectives in the corporate identity field. Also, it examines corporate identity in relation to a number of different strands of established studies and identify the key concepts related to corporate identity management by drawing insights from the main theoretical paradigms

LanguageEnglish
Page range11-74
Book titleBuilding Corporate Identity, Image and Reputation in the Digital Era
EditorsMelewar, T., Dennis, C. and Foroudi, P.
PublisherRoutledge
Place of publicationLondon
SeriesRoutledge Studies in Marketing
ISBN
Hardcover9780367531232
Electronic9781003080572
Paperback9780367531249
Publication dates
Print30 Jul 2021
Publication process dates
Deposited28 Sep 2020
Submitted15 Mar 2020
Accepted17 Sep 2020
Output statusPublished
Accepted author manuscript
Copyright Statement

This is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on 30 July 2021, available online: http://www.routledge.com/9780367531232 or http://www.crcpress.com/9780367531232

Web address (URL)https://www.taylorfrancis.com/chapters/edit/10.4324/9781003080572-4/corporate-identity-mohammad-foroudi-pantea-foroudi-john-balmer
Digital Object Identifier (DOI)https://doi.org/10.4324/9781003080572-4
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https://repository.mdx.ac.uk/item/89149

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