Corporate identity: definition and components
Book chapter
Foroudi, M., Foroudi, P. and Balmer, J. 2021. Corporate identity: definition and components. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 11-74
Chapter title | Corporate identity: definition and components |
---|---|
Authors | Foroudi, M., Foroudi, P. and Balmer, J. |
Abstract | This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the intrinsic nature of identity and background is shown by examining the growing interest in the evolution of perspectives in the corporate identity field. Also, it examines corporate identity in relation to a number of different strands of established studies and identify the key concepts related to corporate identity management by drawing insights from the main theoretical paradigms |
Page range | 11-74 |
Book title | Building Corporate Identity, Image and Reputation in the Digital Era |
Editors | Melewar, T., Dennis, C. and Foroudi, P. |
Publisher | Routledge |
Place of publication | London |
Series | Routledge Studies in Marketing |
ISBN | |
Hardcover | 9780367531232 |
Electronic | 9781003080572 |
Paperback | 9780367531249 |
Publication dates | |
30 Jul 2021 | |
Publication process dates | |
Deposited | 28 Sep 2020 |
Submitted | 15 Mar 2020 |
Accepted | 17 Sep 2020 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | This is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on 30 July 2021, available online: http://www.routledge.com/9780367531232 or http://www.crcpress.com/9780367531232 |
Web address (URL) | https://www.taylorfrancis.com/chapters/edit/10.4324/9781003080572-4/corporate-identity-mohammad-foroudi-pantea-foroudi-john-balmer |
Digital Object Identifier (DOI) | https://doi.org/10.4324/9781003080572-4 |
Language | English |
https://repository.mdx.ac.uk/item/89149
Download files
78
total views838
total downloads8
views this month55
downloads this month