Mixed methods research: why and how to use it

Book chapter

Foroudi, P., Palazzo, M. and Stone, M. 2021. Mixed methods research: why and how to use it. in: Wright, L., Moutinho, L., Stone, M. and Bagozzi, R. (ed.) The Routledge Companion to Marketing Research London / New York Routledge. pp. 73-106
Chapter titleMixed methods research: why and how to use it
AuthorsForoudi, P., Palazzo, M. and Stone, M.
Abstract

Chapter 5: This chapter elucidates and justifies mixed methodological foundations and research design. It describes mixed-method research design with justification of the choice of methodologies. This chapter can be used by postgraduate researchers who are considering following this approach or applying it. The case study of consumers’ perceptions towards HSBC visual identity is employed to illustrate how mixed-method approach can deliver insight.

Sustainable Development Goals4 Quality education
Middlesex University ThemeCreativity, Culture & Enterprise
Page range73-106
Book titleThe Routledge Companion to Marketing Research
EditorsWright, L., Moutinho, L., Stone, M. and Bagozzi, R.
PublisherRoutledge
Place of publicationLondon / New York
SeriesRoutledge Companions in Business, Management and Marketing
ISBN
Hardcover9781138682788
Electronic9781315544892
Paperback9780367694319
Publication dates
Online27 Jun 2021
Print28 Jun 2021
Publication process dates
Submitted18 May 2018
Accepted25 Sep 2020
Deposited28 Sep 2020
Output statusPublished
Accepted author manuscript
File Access Level
Open
Copyright Statement

This is an Accepted Manuscript of a book chapter published by Routledge in The Routledge Companion to Marketing Research on 28 June 2021, available online: http://www.routledge.com/9781138682788

Digital Object Identifier (DOI)https://doi.org/10.4324/9781315544892-7
LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/89164

Log in to edit

Download files

Accepted author manuscript
30Sep20-Foroudi_Mixed_Methods_Chap.pdf
30Sep20- Foroudi Mixed Methods Chap.docx
File access level: Open

  • 228
    total views
  • 1733
    total downloads
  • 10
    views this month
  • 59
    downloads this month

Export as

Related outputs

Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors
Foroudi, P., Paydas Turan, C., Melewar, T., Dennis, C. and Tzempelikos, N. 2024. Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors. International Journal of Hospitality Management. 122, p. 103876. https://doi.org/10.1016/j.ijhm.2024.103876
Digital transformation: A multidisciplinary perspective and future research agenda
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., Kacprzak, A., Kunz, W.H., Liu, J., Marvi, R., Nair, S., Ozdemir, O., Pantano, E., Papadopoulos, T., Petit, O., Tyagi, S. and Wirtz, J. 2024. Digital transformation: A multidisciplinary perspective and future research agenda. International Journal of Consumer Studies. 48 (2). https://doi.org/10.1111/ijcs.13015
Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors
Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T. and Dennis, C. 2023. Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review. 35 (469), pp. 469-499. https://doi.org/10.1108/ebr-05-2022-0098
The effect of waiters’ occupational identity on employee turnover within the context of Michelin-starred restaurants
Jerez Jerez, M., Melewar, T. and Foroudi, P. 2023. The effect of waiters’ occupational identity on employee turnover within the context of Michelin-starred restaurants. Journal of Hospitality and Tourism Research. 47 (7), pp. 1215-1243. https://doi.org/10.1177/10963480211034903
'Some like it hot': the role of identity, website, co-creation behavior on identification and love
Foroudi, P. and Marvi, R. 2023. 'Some like it hot': the role of identity, website, co-creation behavior on identification and love. European Journal of International Management. https://doi.org/10.1504/EJIM.2023.10053692
Praise of intra-organisational social capital and knowledge-sharing behaviours in MNCs: understanding the human resource development mechanism role
Imani, S., Foroudi, P. and Marvi, R. 2023. Praise of intra-organisational social capital and knowledge-sharing behaviours in MNCs: understanding the human resource development mechanism role. European Journal of International Management. https://doi.org/10.1504/EJIM.2023.10053845
Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020
Akarsu, T., Marvi, R. and Foroudi, P. 2022. Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-11-2021-1441
Dark side of sharing economy: examining the unethical practices and its impact on coopetition and firm performance
Chatterjee, S., Chaudhuri, R., Vrontis, D. and Foroudi, P. 2022. Dark side of sharing economy: examining the unethical practices and its impact on coopetition and firm performance. Journal of Business-to-Business Marketing. 29 (1), pp. 69-85. https://doi.org/10.1080/1051712X.2022.2039479
Let us talk about something: the evolution of e-WOM from the past to the future
Akbari, M., Foroudi, P., Fashami, R., Mahavarpour, N. and Khodayari, M. 2022. Let us talk about something: the evolution of e-WOM from the past to the future. Journal of Business Research. 149, pp. 663-689. https://doi.org/10.1016/j.jbusres.2022.05.061
The evolution of food security: where are we now, where should we go next?
Akbari, M., Foroudi, P., Shahmoradi, M., Padash, H., Parizi, Z., Khosravani, A., Ataei, P. and Cuomo, M. 2022. The evolution of food security: where are we now, where should we go next? Sustainability. 14 (6). https://doi.org/10.3390/su14063634
Enhancing value co-creation behaviour in digital peer-to-peer platforms: an integrated approach
Alqayed, Y., Foroudi, P., Kaouther, K., Foroudi, M. and Dennis, C. 2022. Enhancing value co-creation behaviour in digital peer-to-peer platforms: an integrated approach. International Journal of Hospitality Management. 102, pp. 1-19. https://doi.org/10.1016/j.ijhm.2022.103140
Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences
Zha, D., Foroudi, P., Melewar, T. and Jin, Z. 2022. Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal. 25 (2), pp. 205-232. https://doi.org/10.1108/QMR-09-2021-0118
A mixed-methods investigation of work identity in waiting staff, and its impact on turnover intention
Jerez Jerez, M., Foroudi, P. and Melewar, T. 2022. A mixed-methods investigation of work identity in waiting staff, and its impact on turnover intention. Journal of Quality Assurance in Hospitality and Tourism. 25 (3), pp. 570-595. https://doi.org/10.1080/1528008x.2022.2135158
Generation, susceptibility, and response regarding negativity: an in-depth analysis of negative online reviews
Colmekcioglu, N., Marvi, R., Foroudi, P. and Okumus, F. 2022. Generation, susceptibility, and response regarding negativity: an in-depth analysis of negative online reviews. Journal of Business Research. 153, pp. 235-250. https://doi.org/10.1016/j.jbusres.2022.08.033
Conceptualizing, measuring, and managing marketing assets: developing the marketing assets, communication focus, and capability nexus
Foroudi, P. 2022. Conceptualizing, measuring, and managing marketing assets: developing the marketing assets, communication focus, and capability nexus. Corporate Reputation Review. https://doi.org/10.1057/s41299-022-00148-6
The impact of market orientation on new product performance through product launch quality: a resource-based view
Fakhreddin, F. and Foroudi, P. 2022. The impact of market orientation on new product performance through product launch quality: a resource-based view. Cogent Business & Management. 9 (1), pp. 1-22. https://doi.org/10.1080/23311975.2022.2108220
A bibliometric review of innovation networks: 30 years of study
Rezaei, H., Akbari, M., Karimi, A. and Foroudi, P. 2022. A bibliometric review of innovation networks: 30 years of study. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10056922
Consumer perceptions of Sustainable Development Goals: conceptualisation, measurement, and contingent effects
Foroudi, P., Marvi, R., Cuomo, M., Bagozzi, R., Dennis, C. and Jannelli, R. 2022. Consumer perceptions of Sustainable Development Goals: conceptualisation, measurement, and contingent effects. British Journal of Management. 34 (3), pp. 1157-1183. https://doi.org/10.1111/1467-8551.12637
Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, P., Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management. 34 (12), pp. 4355-4388. https://doi.org/10.1108/IJCHM-10-2021-1278
The one thing you need to change is emotions: the effect of multi-sensory marketing on consumer behavior
Abdolmohamad Sagha, M., Seyyedamiri, N., Foroudi, P. and Akbari, M. 2022. The one thing you need to change is emotions: the effect of multi-sensory marketing on consumer behavior. Sustainability. 14 (4), p. 2334. https://doi.org/10.3390/su14042334
Sharing your assets? A holistic review of the sharing economy
Akbari, M., Foroudi, P., Khodayari, M., Rahime Zaman, F., parizi, Z. and Shahriari, E. 2022. Sharing your assets? A holistic review of the sharing economy. Journal of Business Research. 140, pp. 604-625. https://doi.org/10.1016/j.jbusres.2021.11.027
Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspective
Nazarian, A., Velayati, R., Foroudi, P., Edirisinghe, D. and Atkinson, P. 2021. Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspective. International Journal of Contemporary Hospitality Management. 33 (12), pp. 4418-4438. https://doi.org/10.1108/IJCHM-04-2021-0449
Fly me to the moon: from corporate branding orientation to retailer preference and business performance
Foroudi, P., Foroudi, M., Palazzo, M. and Nguyen, B. 2022. Fly me to the moon: from corporate branding orientation to retailer preference and business performance. International Journal of Contemporary Hospitality Management. 34 (1), pp. 78-112. https://doi.org/10.1108/IJCHM-12-2020-1424
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
Foroudi, P., Palazzo, M. and Sultana, A. 2021. Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. British Food Journal. 123 (13), pp. 221-240. https://doi.org/10.1108/BFJ-11-2020-1008
The effect of home country characteristics on the internationalization of EMNEs: the moderating role of knowledge stock
Foroudi, P., Gupta, S., Patel, P., Batsakis, G., Vaatanen, J. and Czinkota, M. 2023. The effect of home country characteristics on the internationalization of EMNEs: the moderating role of knowledge stock. International Business Review. 32 (2). https://doi.org/10.1016/j.ibusrev.2021.101893
How leadership affects organisational citizenship behaviour – a study of independent hotels
Nazarian, A., Atkinson, P., Foroudi, P., Velayati, R., Edirisinghe, D. and Hosseini Tabaghdehi, A. 2022. How leadership affects organisational citizenship behaviour – a study of independent hotels. International Journal of Culture, Tourism and Hospitality Research. 16 (1), pp. 35-54. https://doi.org/10.1108/IJCTHR-10-2020-0229
Making sense of sensory brand experience: constructing an integrative framework for future research
Zha, D., Foroudi, P., Jin, Z. and Melewar, T. 2022. Making sense of sensory brand experience: constructing an integrative framework for future research. International Journal of Management Reviews. 24 (1), pp. 130-167. https://doi.org/10.1111/ijmr.12270
Instagram influencers: the role of opinion leadership in consumers’ purchase behavior
Fakhreddin, F. and Foroudi, P. 2022. Instagram influencers: the role of opinion leadership in consumers’ purchase behavior. Journal of Promotion Management. 28 (6), pp. 795-825. https://doi.org/10.1080/10496491.2021.2015515
Factors affecting organizational effectiveness in independent hotels – The case of Iran
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. 2021. Factors affecting organizational effectiveness in independent hotels – The case of Iran. Journal of Hospitality and Tourism Management. 46, pp. 293-303. https://doi.org/10.1016/j.jhtm.2021.01.002
The bidirectional complementarity between market orientation and launch proficiency affecting new product performance
Fakhreddin, F., Foroudi, P. and Rasouli Ghahroudi, M. 2021. The bidirectional complementarity between market orientation and launch proficiency affecting new product performance. Journal of Product and Brand Management. 30 (6), pp. 916-936. https://doi.org/10.1108/JPBM-03-2020-2824
Forty-nine years of sensory research literature: a review on its development, foundation and future research directions
Akarsu, T., Marvi, R. and Foroudi, P. 2021. Forty-nine years of sensory research literature: a review on its development, foundation and future research directions. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10051055
Investigating the impact of airport architecture to image, experience, and satisfaction
Foroudi, M., Foroudi, P. and Cuomo, M. 2021. Investigating the impact of airport architecture to image, experience, and satisfaction. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10062563
Examining antecedents and consequences of perceived-service-quality in the hotel industry: a comparison between London and New York
Palazzo, M., Foroudi, P. and Ferri, M. 2021. Examining antecedents and consequences of perceived-service-quality in the hotel industry: a comparison between London and New York. The TQM Journal. 33 (7), pp. 193-221. https://doi.org/10.1108/TQM-09-2020-0203
Into the unknown: impact of Coronavirus on UK hotel stock performance
Izadi, J., Foroudi, P. and Nazarian, A. 2021. Into the unknown: impact of Coronavirus on UK hotel stock performance. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10059238
Memorable experience, tourist-destination identification and destination love
Mohammad Shafiee, M., Foroudi, P. and Tabaeeian, R. 2021. Memorable experience, tourist-destination identification and destination love. International Journal of Tourism Cities. 7 (3), pp. 799-817. https://doi.org/10.1108/IJTC-09-2020-0176
Exploring waiters' occupational identity and turnover intention: a qualitative study focusing on Michelin-starred restaurants in London
Jerez Jerez, M., Melewar, T. and Foroudi, P. 2021. Exploring waiters' occupational identity and turnover intention: a qualitative study focusing on Michelin-starred restaurants in London. Journal of Hospitality and Tourism Management. 47, pp. 22-34. https://doi.org/10.1016/j.jhtm.2021.02.005
Employees occupational identity
Jerez Jerez, M., Melewar, T. and Foroudi, P. 2021. Employees occupational identity. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306
Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, P., Marvi, R., Izadi, J., Foroudi, M. and Pirzadeh, P. 2021. Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 365-400
Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, M., Foroudi, P. and Jin, Z. 2021. Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 113-139
Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
Ahmadi Lari, H., Foroudi, P. and Imani, S. 2021. Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 307-346
Heritage destination love
Andriotis, K., Foroudi, P. and Marvi, R. 2021. Heritage destination love. Qualitative Market Research: An International Journal. 24 (2), pp. 240-259. https://doi.org/10.1108/QMR-03-2020-0038
Conceptualizing corporate identity in a dynamic environment
Tourky, M., Foroudi, P., Gupta, S. and Shaalan, A. 2021. Conceptualizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal. 24 (2), pp. 113-142. https://doi.org/10.1108/QMR-01-2018-0003
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape
Vollero, A., Palazzo, M., Siano, A. and Foroudi, P. 2021. From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal. 24 (2), pp. 143-160. https://doi.org/10.1108/QMR-12-2017-0184
The gloom of COVID-19 shock in hospitality industry: a study of consumer risk perception and adaptive belief in dark cloud of pandemic
Foroudi, P., Tabaghdehi, S. and Marvi, R. 2021. The gloom of COVID-19 shock in hospitality industry: a study of consumer risk perception and adaptive belief in dark cloud of pandemic. International Journal of Hospitality Management. 92, pp. 1-10. https://doi.org/10.1016/j.ijhm.2020.102717
Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach
Hussain, S., Melewar, T., Priporas, C., Foroudi, P. and Yousef, W. 2021. Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach. Corporate Reputation Review. 24 (4), pp. 247-262. https://doi.org/10.1057/s41299-020-00107-z
Working together: factors affecting the relationship between leadership and job satisfaction in Iranian HR departments
Nazarian, A., Atkinson, P., Foroudi, P. and Soares, A. 2021. Working together: factors affecting the relationship between leadership and job satisfaction in Iranian HR departments. Journal of General Management. 46 (3), pp. 229-245. https://doi.org/10.1177/0306307020968535
An assessment of customer experience concept: looking back to move forward
Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and Melewar, T. 2021. An assessment of customer experience concept: looking back to move forward. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306
Managing marketing competencies: a framework for understanding antecedents of marketing capability and its relation to company’s core competencies
Foroudi, P., Foroudi, M., Hafeez, K. and Izadi, J. 2021. Managing marketing competencies: a framework for understanding antecedents of marketing capability and its relation to company’s core competencies. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 75-112
Corporate identity: definition and components
Foroudi, M., Foroudi, P. and Balmer, J. 2021. Corporate identity: definition and components. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 11-74
From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast
Palazzo, M., Vollero, A., Siano, A. and Foroudi, P. 2021. From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism. 24 (4), pp. 567-589. https://doi.org/10.1080/13683500.2020.1782856
Digital transformation and tourist experience co-design: big social data for planning cultural tourism
Cuomo, M., Tortora, D., Foroudi, P., Giordano, A., Festa, G. and Metallo, G. 2021. Digital transformation and tourist experience co-design: big social data for planning cultural tourism. Technological Forecasting and Social Change. 162, pp. 1-9.
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure
Nguyen, B., Chen, J., Foroudi, P., Yu, X., Chen, C. and Yen, D. 2022. Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure. Journal of Strategic Marketing. 30 (5), pp. 443-480. https://doi.org/10.1080/0965254X.2020.1807590
What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context
Akarsu, T., Foroudi, P. and Melewar, T. 2020. What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context. International Journal of Hospitality Management. 91. https://doi.org/10.1016/j.ijhm.2020.102635
A bibliometric investigation of service failure literature and a research agenda
Foroudi, P., Kitchen, P., Marvi, R., Akarsu, T. and Udon, H. 2020. A bibliometric investigation of service failure literature and a research agenda. European Journal of Marketing. 54 (10), pp. 2575-2619. https://doi.org/10.1108/EJM-07-2019-0588
Place/Nation branding and marketing: rethinking synergies and relations [Editorial]
Foroudi, P., Dennis, C. and Melewar, T. 2020. Place/Nation branding and marketing: rethinking synergies and relations [Editorial]. Journal of Business Research. 116, pp. 595-596. https://doi.org/10.1016/j.jbusres.2020.05.047
Corporate branding, identity, image and reputation: current and future trends, developments and challenges [Editorial]
Melewar, T., Foroudi, P. and Jin, Z. 2020. Corporate branding, identity, image and reputation: current and future trends, developments and challenges [Editorial]. Journal of Business Research. 117, pp. 672-674. https://doi.org/10.1016/j.jbusres.2020.06.030
How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?
Akbari, M., Nazarian, A., Foroudi, P., Seyyed Amiri, N. and Ezatabadipoor, E. 2021. How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit? Current Issues in Tourism. 24 (13), pp. 1897-1917. https://doi.org/10.1080/13683500.2020.1800601
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, J., Foroudi, P. and Dwivedi, Y. 2020. Does online retail coupons and memberships create favourable psychological disposition? Journal of Business Research. 116, pp. 229-244. https://doi.org/10.1016/j.jbusres.2020.05.039
Corporate brand strategy: drivers and outcomes of hotel industry’s brand orientation
Foroudi, P. 2020. Corporate brand strategy: drivers and outcomes of hotel industry’s brand orientation. International Journal of Hospitality Management. 88. https://doi.org/10.1016/j.ijhm.2020.102519
An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction
Zha, D., Melewar, T., Foroudi, P. and Jin, Z. 2020. An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction. International Journal of Management Reviews. 22 (3), pp. 287-317. https://doi.org/10.1111/ijmr.12226
Intellectual evolution of social innovation: a bibliometric analysis and avenues for future research trends
Foroudi, P., Akarsu, T., Marvi, R. and Balakrishnan, J. 2021. Intellectual evolution of social innovation: a bibliometric analysis and avenues for future research trends. Industrial Marketing Management. 93, pp. 446-465. https://doi.org/10.1016/j.indmarman.2020.03.026
Co-creating brand image and reputation through stakeholder's social network
Foroudi, P., Nazarian, A., Ziyadin, S., Kitchen, P., Hafeez, K., Priporas, C. and Pantano, E. 2020. Co-creating brand image and reputation through stakeholder's social network. Journal of Business Research. 114, pp. 42-59. https://doi.org/10.1016/j.jbusres.2020.03.035
Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Hussain, S., Melewar, T., Priporas, C. and Foroudi, P. 2020. Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: An International Journal. 23 (4), pp. 549-573. https://doi.org/10.1108/QMR-12-2017-0175
Corporate branding and value creation for initiating and managing relationships in B2B markets
Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. and Eng, T. 2020. Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal. 23 (2), pp. 627-661. https://doi.org/10.1108/QMR-12-2017-0168
The impact of brand value on brand competitiveness
Gupta, S., Gallear, D., Rudd, J. and Foroudi, P. 2020. The impact of brand value on brand competitiveness. Journal of Business Research. 112, pp. 210-222. https://doi.org/10.1016/j.jbusres.2020.02.033
THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation
Foroudi, P., Marvi, R. and Kizgin, H. 2020. THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation. International Journal of Information Management. 52, pp. 1-17. https://doi.org/10.1016/j.ijinfomgt.2020.102075
Evaluating the impact of online peer to peer value co-creation in online Hospitality sector
Alqayed, Y., Foroudi, P., Dennis, C., Foroudi, M. and Kaouther, K. 2020. Evaluating the impact of online peer to peer value co-creation in online Hospitality sector. European Journal of International Management. https://doi.org/10.1504/EJIM.2023.10065508
The impact of internal marketing on knowledge sharing capability
Foroudi, P., Marvi, R. and Imani, S. 2020. The impact of internal marketing on knowledge sharing capability. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10056741
Guest editorial [Branding and place branding management: theory, research, and practice]
Foroudi, P., Dennis, C., Stylidis, D. and Melewar, T. 2020. Guest editorial [Branding and place branding management: theory, research, and practice]. Qualitative Market Research: An International Journal. 23 (4), pp. 541-547. https://doi.org/10.1108/QMR-09-2020-196
Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry
Akarsu, T., Marvi, R. and Foroudi, P. 2020. Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry. European Journal of International Management. https://doi.org/10.1504/EJIM.2021.10036104
Wine tourism as a non-core business strategy for small wineries
Festa, G., Cuomo, M., Foroudi, P. and Metallo, G. 2020. Wine tourism as a non-core business strategy for small wineries. International Journal of Managerial and Financial Accounting. 12 (2), pp. 149-164. https://doi.org/10.1504/IJMFA.2020.109136
Improving employees' performance through internal marketing and organizational learning: mediating role of organizational innovation in an emerging market
Imani, S., Foroudi, P., Seyyed Amiri, N. and Dehghani, N. 2020. Improving employees' performance through internal marketing and organizational learning: mediating role of organizational innovation in an emerging market. Cogent Business & Management. 7 (1), pp. 1-23. https://doi.org/10.1080/23311975.2020.1762963
Leaders or organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. 2020. Leaders or organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels. International Journal of Contemporary Hospitality Management. 32 (6), pp. 2055-2074. https://doi.org/10.1108/IJCHM-05-2019-0463
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, S., Melewar, T., Priporas, C., Foroudi, P. and Dennis, C. 2020. Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research. 109, pp. 472-488. https://doi.org/10.1016/j.jbusres.2019.11.079
A holistic framework of corporate website favourability
Ageeva, E., Foroudi, P., Melewar, T., Nguyen, B. and Dennis, C. 2020. A holistic framework of corporate website favourability. Corporate Reputation Review. 23 (3), pp. 201-214. https://doi.org/10.1057/s41299-019-00079-9
Corporate identity and social media: existence and extension of the organization
Devereux, L., Melewar, T. and Foroudi, P. 2017. Corporate identity and social media: existence and extension of the organization. International Studies of Management and Organization. 47 (2), pp. 110-134.
Explicating place identity attitudes, place architecture attitudes, and identification triad theory
Foroudi, M., Balmer, J., Chen, W., Foroudi, P. and Paschalia, P. 2020. Explicating place identity attitudes, place architecture attitudes, and identification triad theory. Journal of Business Research. 109, pp. 321-336. https://doi.org/10.1016/j.jbusres.2019.12.010
Continuance interaction intention in retailing: relations between customer values, satisfaction, loyalty, and identification
Foroudi, P., Cuomo, M. and Foroudi, M. 2020. Continuance interaction intention in retailing: relations between customer values, satisfaction, loyalty, and identification. Information Technology and People. 33 (4), pp. 1303-1326. https://doi.org/10.1108/ITP-09-2018-0421
The effect of fashion e-blogs on women's intention to use
Foroudi, P., Nazarian, A. and Aziz, U. 2020. The effect of fashion e-blogs on women's intention to use. in: Rana, N., Slade, E., Sahu, G., Kizgin, H., Singh, N., Dey, B., Gutierrez, A. and Dwivedi, Y. (ed.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development Springer International Publishing. pp. 19-40
Country-of-origin effect and millennials’ wine preferences-a comparative experiment
Foroudi, P., Cuomo, M., Rossi, M. and Festa, G. 2020. Country-of-origin effect and millennials’ wine preferences-a comparative experiment. British Food Journal. 122 (8), pp. 2425-2441. https://doi.org/10.1108/BFJ-06-2019-0468
Love is the bridge between you and everything: relationships of identity, experience, and benevolence to travelers’ loyalty and willingness to purchase
Foroudi, P. and Marvi, R. 2019. Love is the bridge between you and everything: relationships of identity, experience, and benevolence to travelers’ loyalty and willingness to purchase. in: Tajeddini, K., Ratten, V. and Merkle, T. (ed.) Tourism, Hospitality and Digital Transformation: Strategic Management Aspects Routledge. pp. 47-71
Does corporate reputation matter? Role of social media in consumer intention to purchase innovative food product
Balakrishnan, J. and Foroudi, P. 2020. Does corporate reputation matter? Role of social media in consumer intention to purchase innovative food product. Corporate Reputation Review. 23 (3), pp. 181-200.
Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city
Akarsu, T., Foroudi, P. and Melewar, T. 2019. Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 209-224
Towards the development of community commitment based on musical events in the Dominican Republic
Foroudi, P., Imani, S., Foroudi, M. and Espinal, M. 2019. Towards the development of community commitment based on musical events in the Dominican Republic. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 182-206
Whispering experience: configuring the symmetrical and asymmetrical paths to travelers' satisfaction and passion
Foroudi, P., Marvi, R. and Nazarian, A. 2019. Whispering experience: configuring the symmetrical and asymmetrical paths to travelers' satisfaction and passion. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 160-181
A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty
Foroudi, P., Tajeddini, K. and Marvi, R. 2019. A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 109-143
Examining the destination website: a case of Visit Tatarstan
Ageeva, E. and Foroudi, P. 2019. Examining the destination website: a case of Visit Tatarstan. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 267-284
Linking identity and heritage with image and a reputation for competition
Foroudi, P., Cuomo, M., Foroudi, M., Katsikeas, C. and Gupta, S. 2020. Linking identity and heritage with image and a reputation for competition. Journal of Business Research. 113, pp. 371-325. https://doi.org/10.1016/j.jbusres.2019.09.042
Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies
Pantano, E., Priporas, C. and Foroudi, P. 2019. Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies. International Journal of Retail & Distribution Management. 47 (2), pp. 202-219. https://doi.org/10.1108/IJRDM-07-2018-0120
Establishing psychological relationship between female customers and retailers: a study of the small to medium scale clothing retail industry
Edirisinghe, D., Nazarian, A., Foroudi, P. and Lindridge, A. 2020. Establishing psychological relationship between female customers and retailers: a study of the small to medium scale clothing retail industry. Qualitative Market Research: An International Journal. 23 (3), pp. 471-501. https://doi.org/10.1108/qmr-12-2017-0167
Tourist's destination image through regional tourism: from supply and demand sides perspectives
Ageeva, E. and Foroudi, P. 2011. Tourist's destination image through regional tourism: from supply and demand sides perspectives. Journal of Business Research. 101, pp. 334-348. https://doi.org/10.1016/j.jbusres.2019.04.034
Finding the right management approach in independent hotels
Nazarian, A., Atkinson, P., Foroudi, P. and Dennis, K. 2019. Finding the right management approach in independent hotels. International Journal of Contemporary Hospitality Management. 31 (7), pp. 2862-2883. https://doi.org/10.1108/IJCHM-08-2018-0700
Celebrity endorsement and the attitude towards luxury brands for a sustainable consumption
Cuomo, M., Foroudi, P., Tortora, D., Hussain, S. and Melewar, T. 2019. Celebrity endorsement and the attitude towards luxury brands for a sustainable consumption. Sustainability. 11 (23). https://doi.org/10.3390/su11236791
Evaluating the factors of corporate website favorability: a case of UK and Russia
Ageeva, E., Melewar, T., Foroudi, P. and Dennis, C. 2019. Evaluating the factors of corporate website favorability: a case of UK and Russia. Qualitative Market Research: An International Journal. 22 (5), pp. 687-715. https://doi.org/10.1108/QMR-09-2017-0122
Cues adopted by consumers in examining corporate website favorability: an empirical study of financial institutions in the UK and Russia
Ageeva, E., Melewar, T., Foroudi, P. and Dennis, C. 2019. Cues adopted by consumers in examining corporate website favorability: an empirical study of financial institutions in the UK and Russia. Journal of Business Research. 98, pp. 15-32. https://doi.org/10.1016/j.jbusres.2018.12.079
Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)
Hafeez, K., Alghatas, F., Foroudi, P., Nguyen, B. and Gupta, S. 2019. Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology and People. 32 (2), pp. 405-429. https://doi.org/10.1108/itp-09-2016-0202
How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana
Palazzo, M., Deigh, L., Foroudi, P. and Siano, A. 2020. How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana. Qualitative Market Research: An International Journal. 23 (4), pp. 933-960. https://doi.org/10.1108/qmr-01-2018-0013
Relationship between corporate identity, place architecture, and identification: an exploratory case study
Foroudi, M., Balmer, J., Chen, W. and Foroudi, P. 2019. Relationship between corporate identity, place architecture, and identification: an exploratory case study. Qualitative Market Research: An International Journal. 22 (5), pp. 638-668. https://doi.org/10.1108/QMR-03-2017-0076
Far apart yet close: social media on acculturation among international students in the UK
Yu, Q., Foroudi, P. and Gupta, S. 2019. Far apart yet close: social media on acculturation among international students in the UK. Technological Forecasting and Social Change. 145, pp. 493-502. https://doi.org/10.1016/j.techfore.2018.09.026
Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector
Gheitani, A., Imani, S., Seyyedamiri, N. and Foroudi, P. 2019. Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector. International Journal of Islamic and Middle Eastern Finance and Management. 12 (1), pp. 76-95. https://doi.org/10.1108/IMEFM-01-2018-0029
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, P., Yu, Q., Gupta, S. and Foroudi, M. 2019. Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change. 138, pp. 218-227. https://doi.org/10.1016/j.techfore.2018.09.006
Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting
Brown, D., Foroudi, P. and Hafeez, K. 2019. Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting. Qualitative Market Research: An International Journal. 22 (5), pp. 609-637. https://doi.org/10.1108/QMR-10-2017-0131
Developing corporate communications: insights from the Italian scenario
Palazzo, M., Foroudi, P., Kitchen, P. and Siano, A. 2020. Developing corporate communications: insights from the Italian scenario. Qualitative Market Research: An International Journal. 23 (3), pp. 407-426. https://doi.org/10.1108/QMR-12-2017-0185
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance
Foroudi, P. 2019. Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance. International Journal of Hospitality Management. 76 (Part A), pp. 271-285. https://doi.org/10.1016/j.ijhm.2018.05.016
Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012
How do entrepreneurs learn and engage in an online community-of-practice? A case study approach
Hafeez, K., Foroudi, P., Nguyen, B., Gupta, S. and Alghatas, F. 2018. How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology. 37 (7), pp. 714-735. https://doi.org/10.1080/0144929X.2018.1474255
An integrated core competence evaluation framework for portfolio management in the oil industry
Hafeez, K., Foroudi, P. and Nguyen, B. 2019. An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making. 18 (3), pp. 229-256. https://doi.org/10.1504/ijmdm.2019.10014615
Conceptualizing and managing corporate logo: a qualitative study
Foroudi, P., Foroudi, M., Nguyen, B. and Gupta, S. 2019. Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal. 22 (3), pp. 381-404. https://doi.org/10.1108/QMR-04-2017-0080
Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012
Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA
Ageeva, E., Melewar, T., Foroudi, P., Dennis, C. and Jin, Z. 2018. Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA. Journal of Business Research. 89, pp. 287-304. https://doi.org/10.1016/j.jbusres.2018.01.036
The role of physical metaphors for decision-making in integrated corporate communication
Siano, A., Vollero, A., Volpe, M., Confetto, M., Foroudi, P. and Palazzo, M. 2018. The role of physical metaphors for decision-making in integrated corporate communication. The Bottom Line. 31 (1), pp. 42-55. https://doi.org/10.1108/bl-09-2017-0030
A framework for business model with strategic innovation in ICT firms: the importance of information
Faghih, N., Dastourian, B., Sajadi, S., Henten, A. and Foroudi, P. 2018. A framework for business model with strategic innovation in ICT firms: the importance of information. The Bottom Line. 31 (1), pp. 16-41. https://doi.org/10.1108/bl-01-2018-0002
Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention
Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. and Kitchen, P. 2018. Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research. 89, pp. 462-474. https://doi.org/10.1016/j.jbusres.2018.01.031
The role of corporate identity management in the higher education sector: an exploratory case study
Melewar, T., Foroudi, P., Dinnie, K. and Nguyen, B. 2018. The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications. 24 (4), pp. 337-359. https://doi.org/10.1080/13527266.2017.1414073
Investigating the effects of smart technology on customer dynamics and customer experience
Foroudi, P., Gupta, S., Sivarajah, U. and Broderick, A. 2018. Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior. 80, pp. 271-282. https://doi.org/10.1016/j.chb.2017.11.014
PROMISING THE DREAM: Changing destination image of London through the effect of website place
Foroudi, P., Akarsu, T., Ageeva, E., Foroudi, M., Dennis, C. and Melewar, T. 2018. PROMISING THE DREAM: Changing destination image of London through the effect of website place. Journal of Business Research. 83, pp. 97-110. https://doi.org/10.1016/j.jbusres.2017.10.003
The value and significance of corporate community relations: an Italian SME perspective
Palazzo, M., Foroudi, P., Siano, A. and Kitchen, P. 2017. The value and significance of corporate community relations: an Italian SME perspective. The Bottom Line. 30 (4), pp. 330-344. https://doi.org/10.1108/BL-08-2017-0019
Information technology directors' efforts on innovation, integrated marketing communications and brand equity
Seyyed Amiri, N., Dastourian, B., Foroudi, P. and Nankali, A. 2017. Information technology directors' efforts on innovation, integrated marketing communications and brand equity. The Bottom Line. 30 (4), pp. 297-309. https://doi.org/10.1108/BL-08-2017-0022
Corporate e-communication: its relationship with the corporate logo in the construction of digital interaction platforms
Foroudi, P. and Montes, E. 2017. Corporate e-communication: its relationship with the corporate logo in the construction of digital interaction platforms. The Bottom Line. 30 (3), pp. 201-215. https://doi.org/10.1108/bl-08-2017-0023
Rethinking Bernstein communication wheel: a re-visitation of a communication tool
Siano, A., Palazzo, M., Foroudi, P. and Vollero, A. 2017. Rethinking Bernstein communication wheel: a re-visitation of a communication tool. The Bottom Line. 30 (3), pp. 186-194. https://doi.org/10.1108/BL-08-2017-0018
Why leadership style matters: a closer look at transformational leadership and internal marketing
Akbari, M., Seyyed Amiri, N., Imani, S., Rezaeei, N. and Foroudi, P. 2017. Why leadership style matters: a closer look at transformational leadership and internal marketing. The Bottom Line. 30 (4), pp. 258-278. https://doi.org/10.1108/BL-08-2017-0021
Digital technology and marketing management capability: achieving growth in SMEs
Foroudi, P., Gupta, S., Nazarian, A. and Duda, M. 2017. Digital technology and marketing management capability: achieving growth in SMEs. Qualitative Market Research: An International Journal. 20 (2), pp. 230-246. https://doi.org/10.1108/QMR-01-2017-0014
Influence of national culture and balanced organizational culture on the hotel industry's performance
Nazarian, A., Atkinson, P. and Foroudi, P. 2017. Influence of national culture and balanced organizational culture on the hotel industry's performance. International Journal of Hospitality Management. 63, pp. 22-32. https://doi.org/10.1016/j.ijhm.2017.01.003
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T., Foroudi, P., Gupta, S., Kitchen, P. and Foroudi, M. 2017. Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing. 51 (3), pp. 572-604. https://doi.org/10.1108/EJM-08-2015-0616
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T. and Foroudi, M. 2017. IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing. 51 (3), pp. 528-550. https://doi.org/10.1108/EJM-08-2015-0527
Corporate logo: history, definition, and components
Foroudi, P., Melewar, T. and Gupta, S. 2017. Corporate logo: history, definition, and components. International Studies of Management and Organization. 47 (2), pp. 176-196. https://doi.org/10.1080/00208825.2017.1256166
The role of place branding and image in the development of sectoral clusters: the case of Dubai
Hafeez, K., Foroudi, P., Keith, D., Nguyen, B. and Parahoo, S. 2016. The role of place branding and image in the development of sectoral clusters: the case of Dubai. Journal of Brand Management. 23 (4), pp. 383-402. https://doi.org/10.1057/bm.2016.18
A framework of place branding, place image, and place reputation: antecedents and moderators
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M. and Nguyen, B. 2016. A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal. 19 (2), pp. 241-264. https://doi.org/10.1108/QMR-02-2016-0020
Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting
Foroudi, P., Melewar, T. and Gupta, S. 2014. Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research. 67 (11), pp. 2269-2281. https://doi.org/10.1016/j.jbusres.2014.06.015
Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico
Foroudi, P., Hafeez, K. and Foroudi, M. 2017. Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico. Qualitative Market Research: An International Journal. 20 (2), pp. 158-180. https://doi.org/10.1108/QMR-05-2015-0043
The local brand representative in reseller networks
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. The local brand representative in reseller networks. Journal of Business Research. 69 (12), pp. 5712-5723. https://doi.org/10.1016/j.jbusres.2016.01.046
Marketing innovation: a consequence of competitiveness
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. Marketing innovation: a consequence of competitiveness. Journal of Business Research. 69 (12), pp. 5671-5681. https://doi.org/10.1016/j.jbusres.2016.02.042
Influence of innovation capability and customer experience onreputation and loyalty
Foroudi, P., Jin, Z., Gupta, S., Melewar, T. and Foroudi, M. 2016. Influence of innovation capability and customer experience onreputation and loyalty. Journal of Business Research. 69 (11), pp. 4882-4889. https://doi.org/10.1016/j.jbusres.2016.04.047