Zha, D.; Marvi, R.; Foroudi, P.; Dennis, C.; Ueno, A.; Jin, Z.; Melewar, T.

An assessment of customer experience concept: looking back to move forward

Book chapter

Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and Melewar, T. 2021. An assessment of customer experience concept: looking back to move forward. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306

ISBN
Chapter title	An assessment of customer experience concept: looking back to move forward
Authors	Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and Melewar, T.
Abstract	Based on the overarching research purpose of this paper centered around building a new CX conceptual framework, the research objectives are: (1) to identify the main knowledge structure of customer experience; (2) to understand how the knowledge structure of customer experience has changed over time.
Page range	289-306
Book title	Building Corporate Identity, Image and Reputation in the Digital Era
Editors	Melewar, T., Dennis, C. and Foroudi, P.
Publisher	Routledge
Place of publication	London
Series	Routledge Studies in Marketing
Hardcover	9780367531232
Electronic	9781003080572
Paperback	9780367531249
Publication dates
Print	30 Jul 2021
Publication process dates
Deposited	28 Sep 2020
Submitted	17 Jan 2020
Accepted	03 Sep 2020
Output status	Published
Accepted author manuscript	CX- Dongmei Chapter-10.pdf
Copyright Statement	This is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on July 30, 2021, available online: http://www.routledge.com/9780367531232 or http://www.crcpress.com/9780367531232
Web address (URL)	https://www.taylorfrancis.com/chapters/edit/10.4324/9781003080572-13/assessment-customer-experience-concept-dongmei-zha-reza-marvi-pantea-foroudi-charles-dennis-akiko-ueno-zhongqi-jin-melewar
Digital Object Identifier (DOI)	https://doi.org/10.4324/9781003080572-13
Language	English

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Chen, C., Nguyen, B., Melewar, T. and Dennis, C. 2017. Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry. International Studies of Management and Organization. 47 (3), pp. 240-257. https://doi.org/10.1080/00208825.2017.1318019

Place branding gathering momentum

Kavaratzis, M. and Dennis, C. 2018. Place branding gathering momentum. Place Branding and Public Diplomacy. 14 (2), pp. 75-77. https://doi.org/10.1057/s41254-018-0098-6

A new approach to retailing for successful competition in the new smart scenario

Pantano, E., Priporas, C. and Dennis, C. 2018. A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management. 46 (3), pp. 264-282. https://doi.org/10.1108/IJRDM-04-2017-0080

Antecedents and consequences of corporate communication management (CCM): an agenda for future research

Mohamad, B., Nguyen, B., Melewar, T. and Gambetti, R. 2018. Antecedents and consequences of corporate communication management (CCM): an agenda for future research. The Bottom Line. 31 (1), pp. 56-75. https://doi.org/10.1108/bl-09-2017-0028

A cross-national study of evolutionary origins of gender shopping styles: she gatherer, he hunter?

Dennis, C., Brakus, J., Ferrer, G., McIntyre, C., Alamanos, E. and King, T. 2018. A cross-national study of evolutionary origins of gender shopping styles: she gatherer, he hunter? Journal of International Marketing. 26 (4), pp. 38-53. https://doi.org/10.1177/1069031X18805505

Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA

Ageeva, E., Melewar, T., Foroudi, P., Dennis, C. and Jin, Z. 2018. Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA. Journal of Business Research. 89, pp. 287-304. https://doi.org/10.1016/j.jbusres.2018.01.036

Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention

Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. and Kitchen, P. 2018. Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research. 89, pp. 462-474. https://doi.org/10.1016/j.jbusres.2018.01.031

Business model innovation: how international retailers rebuild their core business logic in a new host country

Cao, L., Navare, J. and Jin, Z. 2018. Business model innovation: how international retailers rebuild their core business logic in a new host country. International Business Review. 27 (3), pp. 543-562. https://doi.org/10.1016/j.ibusrev.2017.10.005

The role of corporate identity management in the higher education sector: an exploratory case study

Melewar, T., Foroudi, P., Dinnie, K. and Nguyen, B. 2018. The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications. 24 (4), pp. 337-359. https://doi.org/10.1080/13527266.2017.1414073

PROMISING THE DREAM: Changing destination image of London through the effect of website place

Foroudi, P., Akarsu, T., Ageeva, E., Foroudi, M., Dennis, C. and Melewar, T. 2018. PROMISING THE DREAM: Changing destination image of London through the effect of website place. Journal of Business Research. 83, pp. 97-110. https://doi.org/10.1016/j.jbusres.2017.10.003

Value co-creation through multiple shopping channels: the interconnections with social exclusion and wellbeing

Dennis, C., Bourlakis, M., Alamanos, E., Papagiannidis, S. and Brakus, J. 2017. Value co-creation through multiple shopping channels: the interconnections with social exclusion and wellbeing. International Journal of Electronic Commerce. 21 (4), pp. 517-547. https://doi.org/10.1080/10864415.2016.1355644

Understanding the effect of smart retail brand - consumer communications via mobile instant messaging (MIM) - an empirical study in the Chinese context

Vazquez, D., Dennis, C. and Zhang, Y. 2017. Understanding the effect of smart retail brand - consumer communications via mobile instant messaging (MIM) - an empirical study in the Chinese context. Computers in Human Behavior. 77, pp. 425-436. https://doi.org/10.1016/j.chb.2017.08.018

Guest editors' introduction: the state of the art on corporate reputation: a special section

Melewar, T., Nguyen, B., Syed Alwi, S. and Navare, J. 2017. Guest editors' introduction: the state of the art on corporate reputation: a special section. International Studies of Management and Organization. 47 (3), pp. 217-219. https://doi.org/10.1080/00208825.2017.1318016

Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion

Papagiannidis, S., Bourlakis, M., Alamanos, E. and Dennis, C. 2017. Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion. Computers in Human Behavior. 77, pp. 396-405. https://doi.org/10.1016/j.chb.2017.04.029

Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels

Dilmperi, A., King, T. and Dennis, C. 2017. Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels. Psychology and Marketing. 34 (4), pp. 428-447. https://doi.org/10.1002/mar.20998

To immerse or not? Experimenting with two virtual retail environments

Papagiannidis, S., Pantano, E., See-to, E., Dennis, C. and Bourlakis, M. 2017. To immerse or not? Experimenting with two virtual retail environments. Information Technology and People. 30 (1), pp. 163-188. https://doi.org/10.1108/ITP-03-2015-0069

Managing consumers' dynamics within the emerging smart retail settings: introduction to the special issue

Pantano, E., Priporas, C. and Dennis, C. 2017. Managing consumers' dynamics within the emerging smart retail settings: introduction to the special issue. Technological Forecasting and Social Change. 124, pp. 225-227. https://doi.org/10.1016/j.techfore.2017.06.018

Exploring the origin of retail stores in Europe: evidence from Southern Italy from the 6th century BCE to the 3rd century BCE

Pantano, E. and Dennis, C. 2017. Exploring the origin of retail stores in Europe: evidence from Southern Italy from the 6th century BCE to the 3rd century BCE. Journal of Retailing and Consumer Services. 39, pp. 243-249. https://doi.org/10.1016/j.jretconser.2017.08.020

Classroom disciplinary climate in secondary schools in England: what is the real picture?

Jenkins, A. and Ueno, A. 2017. Classroom disciplinary climate in secondary schools in England: what is the real picture? British Educational Research Journal. 43 (1), pp. 124-150. https://doi.org/10.1002/berj.3255

How does reputation win trust? A customer-based mediation analysis

Ali, R., Jin, Z., Wu, K. and Melewar, T. 2017. How does reputation win trust? A customer-based mediation analysis. International Studies of Management and Organization. 47 (3), pp. 220-239. https://doi.org/10.1080/00208825.2017.1318017

Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies

Sujchaphong, N., Nguyen, B. and Melewar, T. 2017. Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review. 17 (1), pp. 87-116. https://doi.org/10.1362/146934717x14909733966128

Corporate logo: history, definition, and components

Foroudi, P., Melewar, T. and Gupta, S. 2017. Corporate logo: history, definition, and components. International Studies of Management and Organization. 47 (2), pp. 176-196. https://doi.org/10.1080/00208825.2017.1256166

Integrating identity, strategy and communications for trust, loyalty and commitment

Melewar, T., Foroudi, P., Gupta, S., Kitchen, P. and Foroudi, M. 2017. Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing. 51 (3), pp. 572-604. https://doi.org/10.1108/EJM-08-2015-0616

Configuring principal opportunism in international joint venture (IJV) Parents-IJV relationship: a combination of symmetrical and asymmetrical analysis to advance agency theory and resource dependence theory

Cheng, L., Cai, H. and Jin, Z. 2016. Configuring principal opportunism in international joint venture (IJV) Parents-IJV relationship: a combination of symmetrical and asymmetrical analysis to advance agency theory and resource dependence theory. 2016 Global Marketing Conference at Hong Kong. Hong Kong 21 - 24 Jul 2016 pp. 93-93 https://doi.org/10.15444/GMC2016.01.07.01

Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry

Nguyen, B., Yu, X., Melewar, T. and Gupta, S. 2016. Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research. 69 (7), pp. 2471-2479. https://doi.org/10.1016/j.jbusres.2016.02.016

An investigation of the corporate identity construct in China: managerial evidence from the high technology industry

Nguyen, B., Melewar, T., Japtura, A., Han, S., Chen, C. and Yu, X. 2018. An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications. 24 (8), pp. 779-800. https://doi.org/10.1080/13527266.2016.1143382

Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image

Syed Alwi, S., Nguyen, B., Melewar, T., Loh, Y. and Liu, M. 2016. Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image. Industrial Management & Data Systems. 116 (5), pp. 858-882. https://doi.org/10.1108/IMDS-09-2015-0364

An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry

Chen, C., Nguyen, B. and Melewar, T. 2016. An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal. 19 (3), pp. 357-376. https://doi.org/10.1108/QMR-06-2015-0053

Brand ambidexterity and commitment in higher education: an exploratory study

Nguyen, B., Yu, X., Melewar, T. and Hemsley-Brown, J. 2016. Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research. 69 (8), pp. 3105-3112. https://doi.org/10.1016/j.jbusres.2016.01.026

Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan

Wu, M., Chaney, I., Chen, C., Nguyen, B. and Melewar, T. 2015. Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal. 18 (3), pp. 298-319. https://doi.org/10.1108/QMR-02-2014-0016

Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership

Sujchaphong, N., Nguyen, B. and Melewar, T. 2015. Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education. 25 (2), pp. 204-237. https://doi.org/10.1080/08841241.2015.1040104

Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia

Che-Ha, N., Nguyen, B., Yahya, W., Melewar, T. and Chen, Y. 2016. Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing. 22 (1), pp. 13-28. https://doi.org/10.1177/1356766715586454

Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability

Nguyen, B., Yu, X., Melewar, T. and Chen, J. 2015. Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management. 51, pp. 11-25. https://doi.org/10.1016/j.indmarman.2015.04.017

Exploring the corporate image formation process

Tran, M., Nguyen, B., Melewar, T. and Bodoh, J. 2015. Exploring the corporate image formation process. Qualitative Market Research: An International Journal. 18 (1), pp. 86-114. https://doi.org/10.1108/QMR-05-2014-0046

Five areas to advance branding theory and practice

Melewar, T. and Nguyen, B. 2014. Five areas to advance branding theory and practice. Journal of Brand Management. 21 (9), pp. 758-769. https://doi.org/10.1057/bm.2014.31

The brand likeability scale: an exploratory study of likeability in firm-level brands

Nguyen, B., Ekinci, Y., Simkin, L. and Melewar, T. 2015. The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research. 57 (5), pp. 777-800. https://doi.org/10.2501/IJMR-2015-063

The role of brand attachment strength in higher education

Dennis, C., Papagiannidis, S., Alamanos, E. and Bourlakis, M. 2016. The role of brand attachment strength in higher education. Journal of Business Research. 69 (8), pp. 3049-3057. https://doi.org/10.1016/j.jbusres.2016.01.020

Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting

Foroudi, P., Melewar, T. and Gupta, S. 2014. Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research. 67 (11), pp. 2269-2281. https://doi.org/10.1016/j.jbusres.2014.06.015

IMC antecedents and the consequences of planned brand identity in higher education

Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T. and Foroudi, M. 2017. IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing. 51 (3), pp. 528-550. https://doi.org/10.1108/EJM-08-2015-0527

Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework

Lynch, R. and Jin, Z. 2016. Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework. Journal of Innovation and Knowledge. 1 (2), pp. 117-124. https://doi.org/10.1016/j.jik.2016.01.001

The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis

Cheng, L., Cai, H. and Jin, Z. 2016. The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis. Journal of Business Research. 69 (11), pp. 5203-5209. https://doi.org/10.1016/j.jbusres.2016.04.113

Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa

Osabutey, E. and Jin, Z. 2016. Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa. Journal of Business Research. 69 (11), pp. 5390-5395. https://doi.org/10.1016/j.jbusres.2016.04.143

Influence of innovation capability and customer experience onreputation and loyalty

Foroudi, P., Jin, Z., Gupta, S., Melewar, T. and Foroudi, M. 2016. Influence of innovation capability and customer experience onreputation and loyalty. Journal of Business Research. 69 (11), pp. 4882-4889. https://doi.org/10.1016/j.jbusres.2016.04.047

Knowledge and innovation in emerging market multinationals: the expansion paradox

Lynch, R. and Jin, Z. 2016. Knowledge and innovation in emerging market multinationals: the expansion paradox. Journal of Business Research. 69 (5), pp. 1593-1597. https://doi.org/10.1016/j.jbusres.2015.10.023

Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology

Al-Qeisi, K., Dennis, C., Alamanos, E. and Jayawardhena, C. 2014. Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research. 67 (11), pp. 2282-2290. https://doi.org/10.1016/j.jbusres.2014.06.016

Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being

Dennis, C., Alamanos, E., Papagiannidis, S. and Bourlakis, M. 2016. Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being. Journal of Business Research. 69 (3), pp. 1061-1070. https://doi.org/10.1016/j.jbusres.2015.08.019

Pirates of the web: the curse of illegal downloading

Dilmperi, A., King, T. and Dennis, C. 2011. Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services. 18 (2), pp. 132-140. https://doi.org/10.1016/j.jretconser.2010.12.004

The effect of digital signage on shoppers' behavior: the role of the evoked experience

Dennis, C., Brakus, J., Gupta, S. and Alamanos, E. 2014. The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research. 67 (11), pp. 2250-2257. https://doi.org/10.1016/j.jbusres.2014.06.013

The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review

Ali, R., Lynch, R., Melewar, T. and Jin, Z. 2015. The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review. Journal of Business Research. 68 (5), pp. 1105-1117. https://doi.org/10.1016/j.jbusres.2014.10.013

The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status

Jin, Z., Lynch, R., Attia, S., Chansarkar, B., Gülsoy, T., Lapoule, P., Liu, X., Newburry, W., Nooraini, M., Parente, R., Purani, K. and Ungerer, M. 2015. The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status. International Business Review. 24 (3), pp. 380-393. https://doi.org/10.1016/j.ibusrev.2014.08.010

Corporate impression formation in online communities: a qualitative study

Hallier Willi, C., Nguyen, B., Melewar, T. and Dennis, C. 2014. Corporate impression formation in online communities: a qualitative study. Qualitative Market Research: An International Journal. 17 (4), pp. 410-440. https://doi.org/10.1108/QMR-07-2013-0049

“Geiz-ist-geil” strategy: a three-company study

Bridges, K., Melewar, T. and Otubanjo, B. 2007. “Geiz-ist-geil” strategy: a three-company study. Management Decision. 45 (6), pp. 1023-1037. https://doi.org/10.1108/00251740710762071

In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes

Balabanis, G., Mueller, R. and Melewar, T. 2007. In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes. International Journal of Business & Globalisation. 1 (3), pp. 328-344. https://doi.org/10.1504/IJBG.2007.015052

Corporate communications, identity and image: a research agenda

Karaosmanoglu, E. and Melewar, T. 2006. Corporate communications, identity and image: a research agenda. Journal of Brand Management. 14 (1/2), pp. 196-206. https://doi.org/10.1057/palgrave.bm.2550060

The demise of independent wine production in France: a marketing challenge?

Pike, W. and Melewar, T. 2006. The demise of independent wine production in France: a marketing challenge? International Journal of Wine Marketing. 18 (3), pp. 183-203. https://doi.org/10.1108/09547540610704756

Danone branding strategy in China

Melewar, T., Badal, E. and Small, J. 2006. Danone branding strategy in China. Journal of Brand Management. 13 (6), pp. 407-417.

The relationship between corporate websites and brand equity: a conceptual framework and research agenda

Argyriou, E., Kitchen, P. and Melewar, T. 2006. The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research. 48 (5), pp. 575-599.

Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives

Melewar, T. and Karaosmanoglu, E. 2006. Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives. European Journal of Marketing. 40 (7/8), pp. 846-869. https://doi.org/10.1108/03090560610670025

The role of communication and visual identity in modern organisations

Melewar, T., Bassett, K. and Simoes, C. 2006. The role of communication and visual identity in modern organisations. Corporate Communications: An International Journal. 11 (2), pp. 138-147. https://doi.org/10.1108/13563280610661679

A relationship marketing perspective in electronic banking: evidence from Greece

Argyriou, E., Melewar, T. and Meadows, M. 2005. A relationship marketing perspective in electronic banking: evidence from Greece. Journal of Euromarketing. 15 (1), pp. 47-73.

Corporate identity: concept, components and contribution

Melewar, T., Karaosmanoglu, E. and Paterson, D. 2005. Corporate identity: concept, components and contribution. Journal of General Management. 31 (1), p. 59.

Corporate visual identity: the re-branding of France Télécom

Melewar, T., Hussey, G. and Srivoravilai, N. 2005. Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management. https://doi.org/10.1057/palgrave.bm.2540233

The role of corporate identity in the higher education sector: a case study

Melewar, T. and Akel, S. 2005. The role of corporate identity in the higher education sector: a case study. Corporate Communications: An International Journal. 10 (1), pp. 41-57. https://doi.org/10.1108/13563280510578196

Corporate reputation and crisis management: the threat and manageability of anti-corporatism

Tucker, L. and Melewar, T. 2005. Corporate reputation and crisis management: the threat and manageability of anti-corporatism. Corporate Reputation Review. https://doi.org/10.1057/palgrave.crr.1540233

The importance of brand power: a review of the European car market

Melewar, T. and Sambrook, L. 2004. The importance of brand power: a review of the European car market. The European Business Journal. 16 (4), pp. 167-177.

International advertising strategy: a review, reassessment and recommendation

Melewar, T. and Vemmervik, C. 2004. International advertising strategy: a review, reassessment and recommendation. Management Decision. 42 (7), pp. 863-881. https://doi.org/10.1108/00251740410550934

The influence of culture on brand building in the Chinese market: a brief insight

Melewar, T., Meadows, M., Zheng, W. and Rickards, R. 2004. The influence of culture on brand building in the Chinese market: a brief insight. Journal of Brand Management. https://doi.org/10.1057/palgrave.bm.2540190

Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia

Rosmimah, M. and Melewar, T. 2004. Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia. International Journal of Retail & Distribution Management. 32 (1), pp. 33-44. https://doi.org/10.1108/09590550410515533

Global corporate brand building: guidelines and case studies

Melewar, T. and Walker, C. 2003. Global corporate brand building: guidelines and case studies. Journal of Brand Management. https://doi.org/10.1057/palgrave.bm.2540163

Determinants of the corporate identity construct: a review of the literature

Melewar, T. 2003. Determinants of the corporate identity construct: a review of the literature. Journal of Marketing Communications. 9 (4), pp. 195-220. https://doi.org/10.1080/1352726032000119161

The Internet revolution: some global marketing implications

Melewar, T. and Smith, N. 2003. The Internet revolution: some global marketing implications. Marketing Intelligence & Planning. 21 (6), pp. 363-369. https://doi.org/10.1108/02634500310499220

The importance of impulse purchasing behaviour in the international airport environment

Crawford, G. and Melewar, T. 2003. The importance of impulse purchasing behaviour in the international airport environment. Journal of Consumer Behaviour- an International Research Review. 3 (1), pp. 85-98. https://doi.org/10.1002/cb.124

Is the French model of capitalism becoming more like the Anglo-Saxon model?

Melewar, T. and Mott, A. 2003. Is the French model of capitalism becoming more like the Anglo-Saxon model? Journal of General Management. 28 (4), p. 47.

Can Swiss multinational corporations be considered truly global firms?

Melewar, T. and Osborne, L. 2003. Can Swiss multinational corporations be considered truly global firms? The European Business Journal. 15 (1), pp. 24-34.

The human values’ lenses of country of origin images

Balabanis, G., Mueller, R. and Melewar, T. 2002. The human values’ lenses of country of origin images. International Marketing Review. 19 (6), pp. 582-610. https://doi.org/10.1108/02651330210451935

Leveraging corporate identity in the digital age

Melewar, T. and Navalekar, A. 2002. Leveraging corporate identity in the digital age. Marketing Intelligence & Planning. 20 (2), pp. 96-103. https://doi.org/10.1108/02634500210418518

Defining the corporate identity construct

Melewar, T. and Jenkins, E. 2002. Defining the corporate identity construct. Corporate Reputation Review. 5 (1), pp. 76-90. https://doi.org/10.1057/palgrave.crr.1540166

The impact of information technology on global marketing strategies

Melewar, T. and Stead, C. 2002. The impact of information technology on global marketing strategies. Journal of General Management. 27 (4), pp. 29-40.

Industry in transition: corporate identity on hold?

Melewar, T. and Bains, N. 2002. Industry in transition: corporate identity on hold? International Journal of Bank Marketing. 20 (2), pp. 57-66. https://doi.org/10.1108/02652320210419661

The relationship between consumer ethnocentrism and human values

Balabanis, G., Mueller, R. and Melewar, T. 2002. The relationship between consumer ethnocentrism and human values. Journal of Global Marketing. 15 (3-4), pp. 7-37. https://doi.org/10.1300/J042v15n03_02

Business-to-business relationship marketing: an internet and international perspective

Melewar, T., Hunt, C. and Bridgewater, S. 2001. Business-to-business relationship marketing: an internet and international perspective. The Marketing Review. 2 (2), pp. 169-185. https://doi.org/10.1362/1469347012569832

Corporate identity in the service sector

Melewar, T. and Storrie, T. 2001. Corporate identity in the service sector. Public Relations Quarterly. 46 (2).

The complexities of communicating to customers in emerging markets

Fletcher, R. and Melewar, T. 2001. The complexities of communicating to customers in emerging markets. Journal of Communication Management. 6 (1), pp. 9-23. https://doi.org/10.1108/13632540210806900

The dynamics of corporate identity: a review of a process model

Melewar, T. and Wooldridge, A. 2001. The dynamics of corporate identity: a review of a process model. Journal of Communication Management. 5 (4), pp. 327-340. https://doi.org/10.1108/13632540110806866

The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies

Balabanis, G., Diamantopoulos, A., Mueller, R. and Melewar, T. 2001. The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies. https://doi.org/10.1057/palgrave.jibs.8490943

The role of corporate identity in merger and acquisition activity

Melewar, T. and Harrold, J. 2000. The role of corporate identity in merger and acquisition activity. Journal of General Management. 26 (2), pp. 17-31.

International advertising strategies of multinational enterprises in the Middle East

Balabanis, G., Turnbull, S. and Melewar, T. 2000. International advertising strategies of multinational enterprises in the Middle East. International Journal of Advertising. 19 (4).

International corporate visual identity: standardization or localization?

Melewar, T. and Saunders, J. 1999. International corporate visual identity: standardization or localization? Journal of International Business Studies. https://doi.org/10.1057/palgrave.jibs.8490084

An integrated model of firms' brand likeability: antecedents and consequences

Nguyen, B., Choudhury, M. and Melewar, T. 2015. An integrated model of firms' brand likeability: antecedents and consequences. Journal of Strategic Marketing. 23 (2), pp. 122-140. https://doi.org/10.1080/0965254X.2014.914071

Developing a conceptual model illustrating how HRM practices support each other in order to improve service quality

Ueno, A. 2014. Developing a conceptual model illustrating how HRM practices support each other in order to improve service quality. Procedia - Social and Behavioral Sciences. 148, pp. 24-31. https://doi.org/10.1016/j.sbspro.2014.07.011

Supplier-retailer relationships in grocery distribution in Malaysia: indications of dominance, conflict, and cooperation

Roslin, R. and Melewar, T. 2001. Supplier-retailer relationships in grocery distribution in Malaysia: indications of dominance, conflict, and cooperation. Journal of Asia-Pacific Business. 3 (2), pp. 5-36. https://doi.org/10.1300/J098v03n02_02

Measuring visual identity: a multi-construct study

Melewar, T. 2001. Measuring visual identity: a multi-construct study. Corporate Communications: An International Journal. 6 (1), pp. 36-42. https://doi.org/10.1108/13563280110381206

Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia

Melewar, T., Saunders, J. and Balmer, J. 2001. Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing. 35 (3/4), pp. 414-427. https://doi.org/10.1108/03090560110694772

The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia

Melewar, T., Saunders, J. and Balmer, J. 2000. The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia. Corporate Reputation Review. 3 (3), pp. 194-200. https://doi.org/10.1057/palgrave.crr.1540114

Discovering relational bonds in channel relationships: a case study of Malaysia

Roslin, R. and Melewar, T. 2000. Discovering relational bonds in channel relationships: a case study of Malaysia. Journal of Global Marketing. 14 (3), pp. 49-76. https://doi.org/10.1300/J042v14n03_04

Global corporate visual identity systems: using an extended marketing mix

Melewar, T. and Saunders, J. 2000. Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing. 34 (5/6), pp. 538-550. https://doi.org/10.1108/03090560010321910

Global corporate visual identity system: standardisation, control and benefits

Melewar, T. and Saunders, J. 1998. Global corporate visual identity system: standardisation, control and benefits. International Marketing Review. 15 (4), pp. 291-308. https://doi.org/10.1108/02651339810227560

Value marketing through corporate reputation: an empirical investigation of Thai hospitals

Srivoravilai, N., Melewar, T., Liu, M. and Yannopoulou, N. 2011. Value marketing through corporate reputation: an empirical investigation of Thai hospitals. Journal of Marketing Management. 27 (3-4), pp. 243-268. https://doi.org/10.1080/0267257X.2011.545676

Segmentation and brand positioning for Islamic financial services

Muhamad, R., Melewar, T. and Alwi, S. 2012. Segmentation and brand positioning for Islamic financial services. European Journal of Marketing. 46 (7/8), pp. 900-921. https://doi.org/10.1108/03090561211230061

Consumer attitudes revisited: a review of attitude theory in marketing research

Argyriou, E. and Melewar, T. 2011. Consumer attitudes revisited: a review of attitude theory in marketing research. International Journal of Management Reviews. 13 (4), pp. 431-451. https://doi.org/10.1111/j.1468-2370.2011.00299.x

Global strategy: can late arrivals catch up with established companies? a study of the world television manufacturing industry

Zhu, Y., Lynch, R. and Jin, Z. 2007. Global strategy: can late arrivals catch up with established companies? a study of the world television manufacturing industry. Annual Conference of Academy of Management. Philadelphia, USA 03 - 08 Aug 2007

Which HRM practices contribute to service culture?

Ueno, A. 2012. Which HRM practices contribute to service culture? Total Quality Management & Business Excellence. 23 (11-12), pp. 1227-1239. https://doi.org/10.1080/14783363.2012.733255

Playing the game of catching-up: global strategy building in a Chinese company

Zhu, Y., Lynch, R. and Jin, Z. 2011. Playing the game of catching-up: global strategy building in a Chinese company. Asia Pacific Business Review. 17 (4), pp. 511-533. https://doi.org/10.1080/13602380903549781

Risk and uncertainty in innovation activities.

Navare, J. and Jin, Z. 2009. Risk and uncertainty in innovation activities. The XX ISPIM Conference: The Future of Innovation. Vienna, Austria 21 - 24 Jun 2009

Investigating the implications of business and culture on the behaviour of customers of international firms.

Gupta, S., Navare, J. and Melewar, T. 2011. Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management. 40 (1), pp. 65-77. https://doi.org/10.1016/j.indmarman.2010.09.011

Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guandong province of china.

Jin, Z. and Li, Z. 2007. Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guandong province of china. International Journal of Innovation Management. 11 (4), pp. 539-564.