Integrating identity, strategy and communications for trust, loyalty and commitment
Article
Melewar, T., Foroudi, P., Gupta, S., Kitchen, P. and Foroudi, M. 2017. Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing. 51 (3), pp. 572-604. https://doi.org/10.1108/EJM-08-2015-0616
Type | Article |
---|---|
Title | Integrating identity, strategy and communications for trust, loyalty and commitment |
Authors | Melewar, T., Foroudi, P., Gupta, S., Kitchen, P. and Foroudi, M. |
Abstract | Purpose – This paper operationalize and juxtaposes variables related to identity, strategy and communications and then focuses on the impact of such integration on organizational stakeholders’ trust, loyalty and commitment. |
Keywords | Identity, Strategy, Communications, Trust, Loyalty, Commitment |
Publisher | Emerald |
Journal | European Journal of Marketing |
ISSN | 0309-0566 |
Publication dates | |
10 Apr 2017 | |
Publication process dates | |
Deposited | 06 May 2016 |
Submitted | 12 Jan 2016 |
Accepted | 05 May 2016 |
Output status | Published |
Publisher's version | |
Accepted author manuscript | |
Copyright Statement | Final Accepted Version: This is the accepted version of the manuscript "T.C. Melewar, Pantea Foroudi, Suraksha Gupta, Philip J. Kitchen, Mohammad M. Foroudi, (2017) "Integrating identity, strategy and communications for trust, loyalty and commitment", European Journal of Marketing, Vol. 51 Issue: 3, pp.572-604", published in the journal "European Journal of Marketing" available via the journal site at: https://doi.org/10.1108/EJM-08-2015-0616. |
Digital Object Identifier (DOI) | https://doi.org/10.1108/EJM-08-2015-0616 |
Language | English |
https://repository.mdx.ac.uk/item/86627
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