Towards a theoretical framework on sensorial place brand identity
Article
Rodrigues, C., Skinner, H., Dennis, C. and Melewar, T. 2020. Towards a theoretical framework on sensorial place brand identity. Journal of Place Management and Development. 13 (3), pp. 273-295. https://doi.org/10.1108/JPMD-11-2018-0087
Type | Article |
---|---|
Title | Towards a theoretical framework on sensorial place brand identity |
Authors | Rodrigues, C., Skinner, H., Dennis, C. and Melewar, T. |
Abstract | Purpose: This paper proposes a new framework on sensorial place brand identity. |
Keywords | Place brand; City brands; Experiencescapes; Multisensory experiences; Sensory branding |
Publisher | Emerald |
Journal | Journal of Place Management and Development |
ISSN | 1753-8335 |
Electronic | 1753-8343 |
Publication dates | |
Online | 15 Jan 2020 |
16 Jun 2020 | |
Publication process dates | |
Deposited | 26 Jun 2020 |
Accepted | 10 Nov 2019 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | This is the accepted version of the manuscript "Towards a theoretical framework on sensorial place brand identity", published in the journal "Journal of Place Management and Development" available via the journal site at: https://doi.org/10.1108/JPMD-11-2018-0087 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/JPMD-11-2018-0087 |
Scopus EID | 2-s2.0-85078303799 |
Web of Science identifier | WOS:000507127900001 |
Language | English |
https://repository.mdx.ac.uk/item/88zy5
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