Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being

Article

Dennis, C., Alamanos, E., Papagiannidis, S. and Bourlakis, M. 2016. Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being. Journal of Business Research. 69 (3), pp. 1061-1070. https://doi.org/10.1016/j.jbusres.2015.08.019
TypeArticle
TitleDoes social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being
AuthorsDennis, C., Alamanos, E., Papagiannidis, S. and Bourlakis, M.
Abstract

This paper examines how social exclusion affects consumer use of multiple shopping channels (traditional stores, online by computer and mobile retailing by cell phone) and how these choices affect consumers' happiness and wellbeing. The findings from an online survey (n = 1368) in the United States indicate that socially-excluded people spend more time shopping by all three channels, with the most significant being the cell phone. The latter channel is also more significant for younger respondents and for those who report a mobility/disability issue. Time spent on traditional store shopping and shopping by cell phone both have significant positive effects on happiness and wellbeing. Shopping by cell phone significantly ameliorates the negative effects of social exclusion on happiness and wellbeing for consumers with mobility/disability issues. The paper also includes practical implications for retail marketing managers' and policy makers' communication strategies.

KeywordsMulti-channel shopping; Cell phone shopping; Social exclusion; Mobility; Financial stress; Happiness and wellbeing
PublisherElsevier
JournalJournal of Business Research
ISSN0148-2963
Electronic1873-7978
Publication dates
Online08 Sep 2015
Print01 Mar 2016
Publication process dates
Deposited02 Nov 2015
Accepted01 Aug 2015
Submitted01 Jun 2014
Output statusPublished
Publisher's version
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Copyright Statement

© 2015 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license
(http://creativecommons.org/licenses/by-nc-nd/4.0/).

Digital Object Identifier (DOI)https://doi.org/10.1016/j.jbusres.2015.08.019
Web of Science identifierWOS:000368744400008
LanguageEnglish
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