Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation

Article

Koohang, A., Nord, J., Ooi, K., Tan, G., Al-Emran, M., Aw, E., Baabdullah, A., Buhalis, D., Cham, T., Dennis, C., Dutot, V., Dwivedi, Y., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M., Ueno, A. and Wong, L. 2023. Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems. 63 (3), pp. 735-765. https://doi.org/10.1080/08874417.2023.2165197
TypeArticle
TitleShaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
AuthorsKoohang, A., Nord, J., Ooi, K., Tan, G., Al-Emran, M., Aw, E., Baabdullah, A., Buhalis, D., Cham, T., Dennis, C., Dutot, V., Dwivedi, Y., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M., Ueno, A. and Wong, L.
Abstract

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e., augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e., marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda.

KeywordsMetaverse; marketing; tourism; hospitality; manufacturing; operations management; education; the retailing industry; banking services; healthcare; human resource; management
Sustainable Development Goals9 Industry, innovation and infrastructure
Middlesex University ThemeCreativity, Culture & Enterprise
PublisherTaylor and Francis
JournalJournal of Computer Information Systems
ISSN0887-4417
Electronic2380-2057
Publication dates
Online03 Feb 2023
Print04 May 2023
Publication process dates
Deposited16 Jan 2023
Accepted02 Jan 2023
Output statusPublished
Accepted author manuscript
License
File Access Level
Open
Copyright Statement

This is an Accepted Manuscript version of the following article, accepted for publication in Journal of Computer Information Systems. Alex Koohang, Jeretta Horn Nord, Keng-Boon Ooi, Garry Wei-Han Tan, Mostafa Al-Emran, Eugene Cheng-Xi Aw, Abdullah Mohammed Baabdullah, Dimitrios Buhalis, Tat-Huei Cham, Charles Dennis, Vincent Dutot, Yogesh K. Dwivedi, Laurie Hughes, Emmanuel Mogaji, Neeraj Pandey, Ian Phau, Ramakrishnan Raman, Anshuman Sharma, Marianna Sigala, Akiko Ueno & Lai-Wan Wong (2023) Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation, Journal of Computer Information Systems, 63:3, 735-765, DOI: 10.1080/08874417.2023.2165197.
It is deposited under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.

Digital Object Identifier (DOI)https://doi.org/10.1080/08874417.2023.2165197
Web of Science identifierWOS:000941198800001
LanguageEnglish
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