Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
Article
Koohang, A., Nord, J., Ooi, K., Tan, G., Al-Emran, M., Aw, E., Baabdullah, A., Buhalis, D., Cham, T., Dennis, C., Dutot, V., Dwivedi, Y., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M., Ueno, A. and Wong, L. 2023. Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems. 63 (3), pp. 735-765. https://doi.org/10.1080/08874417.2023.2165197
Type | Article |
---|---|
Title | Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation |
Authors | Koohang, A., Nord, J., Ooi, K., Tan, G., Al-Emran, M., Aw, E., Baabdullah, A., Buhalis, D., Cham, T., Dennis, C., Dutot, V., Dwivedi, Y., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M., Ueno, A. and Wong, L. |
Abstract | The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e., augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e., marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda. |
Keywords | Metaverse; marketing; tourism; hospitality; manufacturing; operations management; education; the retailing industry; banking services; healthcare; human resource; management |
Sustainable Development Goals | 9 Industry, innovation and infrastructure |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | Taylor and Francis |
Journal | Journal of Computer Information Systems |
ISSN | 0887-4417 |
Electronic | 2380-2057 |
Publication dates | |
Online | 03 Feb 2023 |
04 May 2023 | |
Publication process dates | |
Deposited | 16 Jan 2023 |
Accepted | 02 Jan 2023 |
Output status | Published |
Accepted author manuscript | License File Access Level Open |
Copyright Statement | This is an Accepted Manuscript version of the following article, accepted for publication in Journal of Computer Information Systems. Alex Koohang, Jeretta Horn Nord, Keng-Boon Ooi, Garry Wei-Han Tan, Mostafa Al-Emran, Eugene Cheng-Xi Aw, Abdullah Mohammed Baabdullah, Dimitrios Buhalis, Tat-Huei Cham, Charles Dennis, Vincent Dutot, Yogesh K. Dwivedi, Laurie Hughes, Emmanuel Mogaji, Neeraj Pandey, Ian Phau, Ramakrishnan Raman, Anshuman Sharma, Marianna Sigala, Akiko Ueno & Lai-Wan Wong (2023) Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation, Journal of Computer Information Systems, 63:3, 735-765, DOI: 10.1080/08874417.2023.2165197. |
Digital Object Identifier (DOI) | https://doi.org/10.1080/08874417.2023.2165197 |
Web of Science identifier | WOS:000941198800001 |
Language | English |
https://repository.mdx.ac.uk/item/8q3q6
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Accepted author manuscript
AuthorsVersionShaping_the_metaverse_into_reality_multidisciplinary_perspectives.pdf | ||
License: CC BY-NC-ND 4.0 | ||
File access level: Open |
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