To immerse or not? Experimenting with two virtual retail environments
Article
Papagiannidis, S., Pantano, E., See-to, E., Dennis, C. and Bourlakis, M. 2017. To immerse or not? Experimenting with two virtual retail environments. Information Technology and People. 30 (1), pp. 163-188. https://doi.org/10.1108/ITP-03-2015-0069
Type | Article |
---|---|
Title | To immerse or not? Experimenting with two virtual retail environments |
Authors | Papagiannidis, S., Pantano, E., See-to, E., Dennis, C. and Bourlakis, M. |
Abstract | Purpose: The aim of this paper is to examine the determinants of users’ simulated experience in a virtual store and to show the subsequent impact of that experience on engagement. The outcome of that engagement is examined in relation to enjoyment, satisfaction and purchase intentions. |
Keywords | Simulation; Online shopping; E-commerce (B2B/B2C/B2G/G2C); Virtual world |
Publisher | Emerald |
Journal | Information Technology and People |
ISSN | 0959-3845 |
Electronic | 1758-5813 |
Publication dates | |
06 Mar 2017 | |
Publication process dates | |
Deposited | 10 Mar 2016 |
Accepted | 08 Feb 2016 |
Submitted | 01 Mar 2015 |
Output status | Published |
Publisher's version | License |
Accepted author manuscript | |
Digital Object Identifier (DOI) | https://doi.org/10.1108/ITP-03-2015-0069 |
Web of Science identifier | WOS:000402924000008 |
Language | English |
https://repository.mdx.ac.uk/item/8628q
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