To what extent luxury retailing can be smart?

Article

Pantano, E., Passavanti, R., Priporas, C. and Verteramo⁠, S. 2018. To what extent luxury retailing can be smart? Journal of Retailing and Consumer Services. 43, pp. 94-100. https://doi.org/10.1016/j.jretconser.2018.03.012
TypeArticle
TitleTo what extent luxury retailing can be smart?
AuthorsPantano, E., Passavanti, R., Priporas, C. and Verteramo⁠, S.
Abstract

The aim of this paper is to explore how luxury brands use new technologies in the context of smart retailing. Building on qualitative data from multiple cases from the luxury industry, our analysis reveals that this sector is conscious of the benefits of using smart technologies as marketing tools, while the effective use of these innovative systems is still limited. However, studies on innovation forces affecting the retail industry are still limited in luxury sectors. The study provides an empirical contribution to the emerging topic of smart retailing with an emphasis on the luxury sector through its in-depth investigation of the usage of smart technologies by the firms studied.

PublisherElsevier
JournalJournal of Retailing and Consumer Services
ISSN0969-6989
Publication dates
Online22 Mar 2018
Print01 Jul 2018
Publication process dates
Deposited22 Mar 2018
Accepted15 Mar 2018
Output statusPublished
Accepted author manuscript
License
Digital Object Identifier (DOI)https://doi.org/10.1016/j.jretconser.2018.03.012
LanguageEnglish
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