Prince, M.; Priporas, C.

Using intuitive awakening for business students to enhance strategic thinking skills

Article

Prince, M. and Priporas, C. 2018. Using intuitive awakening for business students to enhance strategic thinking skills. Australasian Marketing Journal. 26 (2), pp. 157-162. https://doi.org/10.1016/j.ausmj.2018.05.001

Publication dates
Type	Article
Title	Using intuitive awakening for business students to enhance strategic thinking skills
Authors	Prince, M. and Priporas, C.
Abstract	Intuition is essential to marketing scholarship and practice. Furthermore, under certain business conditions, it becomes invaluable as a primary mode of decision making. Reflecting this perspective, conceptual research on the topic is abundant. Empirical studies in business school settings that address marketing intuitive decision making are scarce. Without application of intuitive thinking at the marketing education class level, diffusion of this important skill in the educational sphere will not take place. In this research, while building on Andrew Cox’s (2001) conceptualization a power matrix framework between buyers and suppliers as a case theme, we test role-playing and experiential knowledge effects on graduate business students’ assessments of marketing communications, relationships, satisfaction and influence strategy dimensions involving intuitive decision making.
Publisher	Elsevier
Journal	Australasian Marketing Journal
ISSN	1441-3582
Online	22 May 2018
Print	30 Jun 2018
Publication process dates
Deposited	06 Jun 2018
Accepted	06 May 2018
Output status	Published
Accepted author manuscript	INTUITIVE AWAKENING SUBMISSION (1).docx INTUITIVE AWAKENING SUBMISSION (1).pdf License CC BY-NC-ND 4.0
Copyright Statement	© 2018. This manuscript version is made available under the CC-BY-NC-ND 4.0 license https://creativecommons.org/licenses/by-nc-nd/4.0/
Digital Object Identifier (DOI)	https://doi.org/10.1016/j.ausmj.2018.05.001
Language	English

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