An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China
Article
Priporas, C., Chen, Y., Zhao, S. and Tan, H. 2020. An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services. 53. https://doi.org/10.1016/j.jretconser.2019.101959
Type | Article |
---|---|
Title | An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China |
Authors | Priporas, C., Chen, Y., Zhao, S. and Tan, H. |
Abstract | Although counterfeiting has been discussed in the literature, research focusing on the newly-emerged upper-middle class from emerging economies remains scarce. The aim of this exploratory study is to uncover the new upper-middle class consumers’ attitudes towards counterfeiting in China. Qualitative research method was adopted to provide richer and deep information on the research questions. Through semi-structured in-depth interviews with members of the Chinese upper-middle class in Beijing, this study reveals that upper-middle class consumers present a distinctive view in counterfeiting in that they believe counterfeiting not only causes grave welfare related consequences and loss of trust in the legal system, but also seriously interferes with the order of the market. |
Keywords | Counterfeit, Consumer behavior, Upper-middle class, China |
Publisher | Elsevier |
Journal | Journal of Retailing and Consumer Services |
ISSN | 0969-6989 |
Publication dates | |
Online | 27 Sep 2019 |
31 Mar 2020 | |
Publication process dates | |
Deposited | 24 Oct 2019 |
Accepted | 24 Sep 2019 |
Output status | Published |
Accepted author manuscript | License |
Copyright Statement | © 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.jretconser.2019.101959 |
Language | English |
https://repository.mdx.ac.uk/item/888y3
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