Priporas, C.; Chen, Y.; Zhao, S.; Tan, H.

An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China

Article

Priporas, C., Chen, Y., Zhao, S. and Tan, H. 2020. An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services. 53. https://doi.org/10.1016/j.jretconser.2019.101959

Publication dates
Type	Article
Title	An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China
Authors	Priporas, C., Chen, Y., Zhao, S. and Tan, H.
Abstract	Although counterfeiting has been discussed in the literature, research focusing on the newly-emerged upper-middle class from emerging economies remains scarce. The aim of this exploratory study is to uncover the new upper-middle class consumers’ attitudes towards counterfeiting in China. Qualitative research method was adopted to provide richer and deep information on the research questions. Through semi-structured in-depth interviews with members of the Chinese upper-middle class in Beijing, this study reveals that upper-middle class consumers present a distinctive view in counterfeiting in that they believe counterfeiting not only causes grave welfare related consequences and loss of trust in the legal system, but also seriously interferes with the order of the market.
Keywords	Counterfeit, Consumer behavior, Upper-middle class, China
Publisher	Elsevier
Journal	Journal of Retailing and Consumer Services
ISSN	0969-6989
Online	27 Sep 2019
Print	31 Mar 2020
Publication process dates
Deposited	24 Oct 2019
Accepted	24 Sep 2019
Output status	Published
Accepted author manuscript	China-middle class counterfeit.pdf License CC BY-NC-ND 4.0
Copyright Statement	© 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Digital Object Identifier (DOI)	https://doi.org/10.1016/j.jretconser.2019.101959
Language	English

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