The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece

Article


Iliopoulos, E. and Priporas, C. 2011. The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece. BMC Health Services Research. 11 (261).
TypeArticle
TitleThe effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece
AuthorsIliopoulos, E. and Priporas, C.
Abstract

Background
The purpose of this study was to explore the effect of internal marketing on job satisfaction in health services, particularly in public hospitals in Northern Greece.
Methods
A questionnaire with three sections was used. The first one referred to internal marketing by using Foreman and Money's scale, while the second one contained questions on job satisfaction based on Stamps and Piermonte's work. The last section included demographic questions. Three categories of health care professionals, nurses, doctors and paramedic personnel working in public hospitals have participated.
Results
Doctors tend to be more satisfied with their job than nurses in the same hospitals. Male personnel also tend to be more satisfied with their job than female. Time-defined work contract personnel have a greater level of job satisfaction than permanent personnel. Marital status, position, and educational level have no statistically significant impact on job satisfaction. A slight decline in job satisfaction occurs as the personnel age.
Conclusions
Internal marketing has a positive effect on the job satisfaction of hospital staff in Northern Greece. Also, doctors and male personnel seem to have greater levels of job satisfaction. Staff with time-defined work contracts with the hospital are more satisfied than permanent staff, and as the staff age, there is a slight decline in job satisfaction.

Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
LanguageEnglish
PublisherBioMed Central
JournalBMC Health Services Research
ISSN1472-6963
Publication process dates
Deposited01 Oct 2012
Output statusPublished
Web address (URL)http://dx.doi.org/10.1186/1472-6963-11-261
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