The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting
Article
Priporas, C., Kamenidou, I., Nguyen, N. and Shams, R. 2020. The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting. International Marketing Review. 37 (5), pp. 841-861. https://doi.org/10.1108/IMR-04-2019-0124
Type | Article |
---|---|
Title | The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting |
Authors | Priporas, C., Kamenidou, I., Nguyen, N. and Shams, R. |
Abstract | Purpose- The aim of this study was to explore how the macro-environment influences consumer scepticism towards cause-related marketing (CRM), especially in a turbulent economic setting. |
Publisher | Emerald Publishing Limited |
Journal | International Marketing Review |
ISSN | 0265-1335 |
Publication dates | |
Online | 17 Dec 2019 |
03 Dec 2020 | |
Publication process dates | |
Deposited | 08 Nov 2019 |
Accepted | 30 Oct 2019 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | Publisher: Emerald Publishing Limited |
Digital Object Identifier (DOI) | https://doi.org/10.1108/IMR-04-2019-0124 |
Language | English |
https://repository.mdx.ac.uk/item/88932
Download files
70
total views33
total downloads3
views this month1
downloads this month