Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis

Article

Priporas, C. 2019. Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis. International Journal of Retail & Distribution Management. 47 (9), pp. 997-1010. https://doi.org/10.1108/IJRDM-08-2018-0177
TypeArticle
TitleCompetitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis
AuthorsPriporas, C.
Abstract

Competitive intelligence (CI) is a vital tool for any company to survive and remain competitive in today’s hypercompetitive and uncertain business environment. The purpose of the current study is to investigate the use of competitive intelligence (CI) in liquor retailing in the USA.
An exploratory single longitudinal case study was performed through observation and semi-structured interviews plus examining documents from secondary sources in two phases. Content analysis was used for the data analysis.
Regardless of the small size of the company, the owner has an active attitude towards monitoring competition by using various sources of information and converting it into intelligence for making sound decisions for both short-term and long-term competitiveness. Also, the central role of the owner in the CI process has been verified.
This study responds to calls for more case studies in the field and is the first one to explore CI in the liquor retailing ecosystem by using a longitudinal case study. In general studies of CI in retailing are limited. It has clear value to CI practices for retailers in the US and in general.

PublisherEmerald
Journal International Journal of Retail & Distribution Management
ISSN0959-0552
Publication dates
Online08 Jul 2019
Print09 Sep 2019
Publication process dates
Deposited16 May 2019
Accepted14 May 2019
Output statusPublished
Accepted author manuscript
Copyright Statement

This article is © Emerald Publishing Limited and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.

Digital Object Identifier (DOI)https://doi.org/10.1108/IJRDM-08-2018-0177
LanguageEnglish
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