Can alternative tourism be the way forward for the development of tourism in Northern Greece?
Article
Priporas, C. and Kamenidou, I. 2003. Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal. 51 (1), pp. 53-62.
Type | Article |
---|---|
Title | Can alternative tourism be the way forward for the development of tourism in Northern Greece? |
Authors | Priporas, C. and Kamenidou, I. |
Abstract | Greece is one of the most popular destinations worldwide, especially for mass tourism. However, there is an uneven development of tourism in the various Greek regions, due to the lack of appropriate touristic features related to tourism in its traditional sense. Under-developed tourist regions therefore have much to gain from alternative forms of tourism beyond the traditional beach holiday, so as to benefit from tourism’s positive economic and social impacts. This paper explores the opportunities for the development of tourism in the regions of Northern Greece through alternative types of touristic attractions and includes a discussion on various suggested strategies. |
Keywords | alternative tourism; tourism development; regional analysis; marketing; Northern Greece; Greece |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | Institute for Tourism, Croatia |
Journal | Tourism - an International Interdisciplinary Journal |
ISSN | 1332-7461 |
Publication process dates | |
Deposited | 25 Oct 2012 |
Output status | Published |
Web address (URL) | http://www.iztzg.hr/en/publications/tourism/latest_issue/?clanakId=496&brojId=35 |
Language | English |
Permalink -
https://repository.mdx.ac.uk/item/83vv7
62
total views0
total downloads2
views this month0
downloads this month