Priporas, C.; Kamenidou, I.

Can alternative tourism be the way forward for the development of tourism in Northern Greece?

Article

Priporas, C. and Kamenidou, I. 2003. Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal. 51 (1), pp. 53-62.

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Type	Article
Title	Can alternative tourism be the way forward for the development of tourism in Northern Greece?
Authors	Priporas, C. and Kamenidou, I.
Abstract	Greece is one of the most popular destinations worldwide, especially for mass tourism. However, there is an uneven development of tourism in the various Greek regions, due to the lack of appropriate touristic features related to tourism in its traditional sense. Under-developed tourist regions therefore have much to gain from alternative forms of tourism beyond the traditional beach holiday, so as to benefit from tourism’s positive economic and social impacts. This paper explores the opportunities for the development of tourism in the regions of Northern Greece through alternative types of touristic attractions and includes a discussion on various suggested strategies.
Keywords	alternative tourism; tourism development; regional analysis; marketing; Northern Greece; Greece
Research Group	Strategic Marketing, Consumer Behaviour and Branding/Identity group
Publisher	Institute for Tourism, Croatia
Journal	Tourism - an International Interdisciplinary Journal
ISSN	1332-7461
Deposited	25 Oct 2012
Output status	Published
Web address (URL)	http://www.iztzg.hr/en/publications/tourism/latest_issue/?clanakId=496&brojId=35
Language	English

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