Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Article
Hussain, S., Melewar, T., Priporas, C. and Foroudi, P. 2020. Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: An International Journal. 23 (4), pp. 549-573. https://doi.org/10.1108/QMR-12-2017-0175
Type | Article |
---|---|
Title | Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach |
Authors | Hussain, S., Melewar, T., Priporas, C. and Foroudi, P. |
Abstract | Purpose – The aim of this study is to understand the concept of advertising credibility and examine its effects on brand credibility, corporate credibility and corporate image. |
Publisher | Emerald |
Journal | Qualitative Market Research: An International Journal |
ISSN | 1352-2752 |
Publication dates | |
Online | 29 May 2020 |
16 Jul 2020 | |
11 Dec 2020 | |
Publication process dates | |
Deposited | 23 Mar 2020 |
Submitted | 05 Jun 2017 |
Accepted | 20 Mar 2020 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | Copyright © 2020, Emerald Publishing Limited. |
Digital Object Identifier (DOI) | https://doi.org/10.1108/QMR-12-2017-0175 |
Language | English |
https://repository.mdx.ac.uk/item/88x93
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