A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty

Book chapter


Foroudi, P., Tajeddini, K. and Marvi, R. 2019. A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 109-143
Chapter titleA land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty
AuthorsForoudi, P., Tajeddini, K. and Marvi, R.
Abstract

Learning outcomes
At the end of this chapter, readers should be able to:
1. What is traveler orientation?
2. The importance of travelers’ orientation.
3. The role of travelers’ orientation on the awareness, place image, satisfaction, travelers’ loyalty.
4. The moderating role of digital marketing in the travelers’ orientation in the relationship of awareness, place image, satisfaction, and loyalty.
5. What is the moderating role of gender in the relationship of awareness, place image, satisfaction, and travelers’ loyalty?

Page range109-143
Book titlePlace Branding: Connecting Tourist Experiences to Places
EditorsForoudi, P., Mauri, C., Dennis, C. and Melewar, T.
PublisherRoutledge
ISBN
Hardcover9781472455925
Electronic9781315600567
Publication dates
Online28 Nov 2019
Print05 Dec 2019
Publication process dates
Deposited18 Oct 2019
Submitted04 Feb 2018
Accepted10 Oct 2019
Output statusPublished
Accepted author manuscript
Copyright Statement

This is an Accepted Manuscript of a book chapter published by Routledge in Place Branding: Connecting Tourist Experiences to Places on 28/11/2019, available online: http://www.routledge.com/9781472455925

Web address (URL)https://www.taylorfrancis.com/books/e/9781315600567/chapters/10.4324/9781315600567-7
Digital Object Identifier (DOI)https://doi.org/10.4324/9781315600567-7
LanguageEnglish
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