Corporate identity and social media: existence and extension of the organization
Article
Devereux, L., Melewar, T. and Foroudi, P. 2017. Corporate identity and social media: existence and extension of the organization. International Studies of Management and Organization. 47 (2), pp. 110-134.
Type | Article |
---|---|
Title | Corporate identity and social media: existence and extension of the organization |
Authors | Devereux, L., Melewar, T. and Foroudi, P. |
Abstract | The arrival of social media has created a multitude of ways the organization can develop and disseminate its corporate identity. This study explores the relationship between social media and corporate identity by breaking social media use into five stages and discussing what each stage can reveal and add to our knowledge of corporate identity. A framework is provided that can aid scholars and practitioners in gaining a greater understanding of what social media can do for corporate identity. The main implications for researchers and managers/policy makers are highlighted. |
Keywords | Corporate identity, social media, corporate communication, co-creation |
Publisher | Taylor and Francis |
Journal | International Studies of Management and Organization |
ISSN | 0020-8825 |
Electronic | 1558-0911 |
Publication dates | |
Online | 03 Mar 2017 |
03 Apr 2017 | |
Publication process dates | |
Deposited | 16 Dec 2019 |
Accepted | 16 Sep 2016 |
Output status | Published |
Web address (URL) | https://doi.org/10.1080/00208825.2017.1256161 |
Language | English |
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