Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting

Book chapter


Foroudi, M., Foroudi, P. and Jin, Z. 2021. Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 113-139
Chapter titleReputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting
AuthorsForoudi, M., Foroudi, P. and Jin, Z.
Abstract

Grounded in social identity and attribution theories, this study focuses on the effect of architecture and its components on reputation. The relationships conceptualised were evaluated using data collected from a survey of 489 online and offline UK retail consumers and employees. To accommodate the equifinality and complexity of these relationships, this study employs fuzzy set qualitative comparative analysis, predictive validity and fit validity check

Page range113-139
Book titleBuilding Corporate Identity, Image and Reputation in the Digital Era
EditorsMelewar, T., Dennis, C. and Foroudi, P.
PublisherRoutledge
Place of publicationLondon
SeriesRoutledge Studies in Marketing
ISBN
Hardcover9780367531232
Electronic9781003080572
Paperback9780367531249
Publication dates
Print30 Jul 2021
Online22 Jul 2021
Publication process dates
Deposited28 Sep 2020
Accepted01 Aug 2020
Output statusPublished
Accepted author manuscript
Copyright Statement

This is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on July 30, 2021, available online: http://www.routledge.com/9780367531232

Web address (URL)https://www.taylorfrancis.com/chapters/edit/10.4324/9781003080572-6/reputation-mohammad-foroudi-pantea-foroudi-zhongqi-jin
Digital Object Identifier (DOI)https://doi.org/10.4324/9781003080572-6
LanguageEnglish
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