Brand origin in an emerging market: perceptions of Indian consumers
Article
Jin, Z., Chansarkar, B. and Kondap, N. 2006. Brand origin in an emerging market: perceptions of Indian consumers. Asia Pacific Journal of Marketing and Logistics. 18 (4), pp. 283-302. https://doi.org/10.1108/13555850610703254
Type | Article |
---|---|
Title | Brand origin in an emerging market: perceptions of Indian consumers |
Authors | Jin, Z., Chansarkar, B. and Kondap, N. |
Abstract | Purpose |
Keywords | Brands, country of origin, India |
Publisher | Emerald Group Publishing Limited |
Journal | Asia Pacific Journal of Marketing and Logistics |
ISSN | 1355-5855 |
Publication dates | |
01 Oct 2006 | |
Publication process dates | |
Deposited | 11 May 2020 |
Accepted | 01 Jan 2006 |
Output status | Published |
Digital Object Identifier (DOI) | https://doi.org/10.1108/13555850610703254 |
Scopus EID | 2-s2.0-84986133716 |
Language | English |
https://repository.mdx.ac.uk/item/88x18
65
total views0
total downloads3
views this month0
downloads this month