Business model innovation: how international retailers rebuild their core business logic in a new host country

Article


Cao, L., Navare, J. and Jin, Z. 2018. Business model innovation: how international retailers rebuild their core business logic in a new host country. International Business Review. 27 (3), pp. 543-562. https://doi.org/10.1016/j.ibusrev.2017.10.005
TypeArticle
TitleBusiness model innovation: how international retailers rebuild their core business logic in a new host country
AuthorsCao, L., Navare, J. and Jin, Z.
Abstract

Although research into the business model has received increasing attention, few studies have so far been conducted on business model innovation in an international context. The purpose of the study is to identify different patterns of business model innovation which enables international retailers to rebuild their core business logic in new host countries. On the basis of comparing and contrasting the business model changes of 15 international retailers from various home countries to one single host country (China), our study provides an in-depth understanding of business model innovation in the context of international business. By looking at the firms’ capabilities in rebuilding their core logic in the setting of a host country, we reveal six routes of retail business model innovation. Utilizing the lens of organizational learning theory and internationalization, we identify three patterns of resource deployment by international companies in the process of developing business model innovations. Our study, therefore, provides insights and guidance for multinational companies in general, international retailers in particular, as for how to successfully adapt their business model from home country to host country.

KeywordsBusiness model; Internationalization; Case theoretical approach
PublisherElsevier
JournalInternational Business Review
ISSN0969-5931
Publication dates
Online23 Oct 2017
Print01 Jun 2018
Publication process dates
Deposited16 Oct 2017
Accepted16 Oct 2017
Output statusPublished
Publisher's version
License
Digital Object Identifier (DOI)https://doi.org/10.1016/j.ibusrev.2017.10.005
Scopus EID2-s2.0-85045122090
Web of Science identifierWOS:000436213600004
LanguageEnglish
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