How product newness influences ‘learning and probing’ and the linearity of its development process

Article

Jin, Z. 2000. How product newness influences ‘learning and probing’ and the linearity of its development process. Creativity and Innovation Management. 9 (1), pp. 21-45. https://doi.org/10.1111/1467-8691.00155
TypeArticle
TitleHow product newness influences ‘learning and probing’ and the linearity of its development process
AuthorsJin, Z.
Abstract

In this paper, the relationship between product newness and non‐linearity of new product development processes has been examined in the context of the UK’s information and communications technology industry. The results showed that new product development and implementation are contingent on the product’s newness. New product development managers should be aware of such differences in order to avoid costly iterations when they are not necessary, and accept them when they are. Such knowledge may encourage managers to consider the scope for deliberately introducing feedback/iteration processes when they lead to more effective new product development.

PublisherWiley
JournalCreativity and Innovation Management
ISSN0963-1690
Electronic1467-8691
Publication dates
Print31 Mar 2000
Online16 Dec 2002
Publication process dates
Deposited06 Apr 2020
Accepted01 Jan 2002
Output statusPublished
Digital Object Identifier (DOI)https://doi.org/10.1111/1467-8691.00155
Scopus EID2-s2.0-23444461824
LanguageEnglish
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