Dr Zhongqi Jin


Dr Zhongqi Jin
NameDr Zhongqi Jin
Job titleSenior Lecturer in Marketing
Research institute
Primary appointmentMarketing, Enterprise & Tourism
Email addressZ.Jin@mdx.ac.uk
ORCIDhttps://orcid.org/0000-0002-2881-2188
Contact categoryResearcher

Biography

Biography

Dr. Zhongqi Jin holds a PHD in New Product Development  from University of Bath, UK.

Teaching

Dr. Zhongqi Jin has over twenty years of teaching and research in higher education.  He has taught postgraduate and undergraduate students as well as executives in a wide range of modules in the area of innovation management and marketing.  Currently he is the module leader for MKT4701 Entrepreneurial Marketing and MKT4223 International and Cross-cultural Marketing.

He is also an experienced PhD supervisor. He has five successful PhD completion so far. Currently he is the Director of Study of three PhD students and supervisor of further two PhD students. 

Education and qualifications

Grants

Prizes and Awards

Research outputs

Revisiting FSAs and CSAs in Sub-Saharan Africa: evidence from Ghanaian firms

Osabutey, E., Papanastassiou, M., Jin, Z., Navare, J. and Agyapong, A. 2023. Revisiting FSAs and CSAs in Sub-Saharan Africa: evidence from Ghanaian firms. International Business Review. 32 (4). https://doi.org/10.1016/j.ibusrev.2023.102106

Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences

Zha, D., Foroudi, P., Melewar, T. and Jin, Z. 2022. Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal. 25 (2), pp. 205-232. https://doi.org/10.1108/QMR-09-2021-0118

Defining family business efficacy: An exploratory study

AL Kayid, W., Jin, Z., Priporas, C. and Ramakrishnan, S. 2022. Defining family business efficacy: An exploratory study. Journal of Business Research. 141, pp. 713-725. https://doi.org/10.1016/j.jbusres.2021.11.081

An assessment of customer experience concept: looking back to move forward

Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and Melewar, T. 2021. An assessment of customer experience concept: looking back to move forward. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306

Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting

Foroudi, M., Foroudi, P. and Jin, Z. 2021. Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routlege. pp. 113-139

Making sense of sensory brand experience: constructing an integrative framework for future research

Zha, D., Foroudi, P., Jin, Z. and Melewar, T. 2022. Making sense of sensory brand experience: constructing an integrative framework for future research. International Journal of Management Reviews. 24 (1), pp. 130-167. https://doi.org/10.1111/ijmr.12270

A multi-level study of entrepreneurial characteristics, IPR, and the degree of internationalization

Jin, Z., Richard, L. and Li, T. 2020. A multi-level study of entrepreneurial characteristics, IPR, and the degree of internationalization. 80th Annual Meeting of the Academy of Management. Vancouver 07 - 11 Aug 2020 Academy of Management. https://doi.org/10.5465/ambpp.2020.19100abstract

Corporate branding, identity, image and reputation: current and future trends, developments and challenges [Editorial]

Melewar, T., Foroudi, P. and Jin, Z. 2020. Corporate branding, identity, image and reputation: current and future trends, developments and challenges [Editorial]. Journal of Business Research. 117, pp. 672-674. https://doi.org/10.1016/j.jbusres.2020.06.030

An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction

Zha, D., Melewar, T., Foroudi, P. and Jin, Z. 2020. An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction. International Journal of Management Reviews. 22 (3), pp. 287-317. https://doi.org/10.1111/ijmr.12226

Gender effects on consumers' attitudes toward comedic violence in advertisements

Manyiwa, S. and Jin, Z. 2020. Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management. 26 (5), pp. 654-673. https://doi.org/10.1080/10496491.2020.1729314

Customers' need for uniqueness theory versus brand congruence theory: the impact on satisfaction with social network sites

Abosag, I., Ramadan, Z., Baker, T. and Jin, Z. 2020. Customers' need for uniqueness theory versus brand congruence theory: the impact on satisfaction with social network sites. Journal of Business Research. 117, pp. 862-872. https://doi.org/10.1016/j.jbusres.2019.03.016

The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies

Ali, I., Ali, M., Grigore, G., Molesworth, M. and Jin, Z. 2019. The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies. Journal of Business Research. 117, pp. 825-838. https://doi.org/10.1016/j.jbusres.2019.02.060

The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size

Jin, Z., Navare, J. and Lynch, R. 2019. The relationship between innovation culture and innovation outcomes: exploring the effects of sustainability orientation and firm size. R&D Management. 49 (4), pp. 607-623. https://doi.org/10.1111/radm.12351

Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA

Ageeva, E., Melewar, T., Foroudi, P., Dennis, C. and Jin, Z. 2018. Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA. Journal of Business Research. 89, pp. 287-304. https://doi.org/10.1016/j.jbusres.2018.01.036

Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention

Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. and Kitchen, P. 2018. Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research. 89, pp. 462-474. https://doi.org/10.1016/j.jbusres.2018.01.031

Business model innovation: how international retailers rebuild their core business logic in a new host country

Cao, L., Navare, J. and Jin, Z. 2018. Business model innovation: how international retailers rebuild their core business logic in a new host country. International Business Review. 27 (3), pp. 543-562. https://doi.org/10.1016/j.ibusrev.2017.10.005

How does reputation win trust? A customer-based mediation analysis

Ali, R., Jin, Z., Wu, K. and Melewar, T. 2017. How does reputation win trust? A customer-based mediation analysis. International Studies of Management and Organization. 47 (3), pp. 220-239. https://doi.org/10.1080/00208825.2017.1318017

Configuring principal opportunism in international joint venture (IJV) Parents-IJV relationship: a combination of symmetrical and asymmetrical analysis to advance agency theory and resource dependence theory

Cheng, L., Cai, H. and Jin, Z. 2016. Configuring principal opportunism in international joint venture (IJV) Parents-IJV relationship: a combination of symmetrical and asymmetrical analysis to advance agency theory and resource dependence theory. 2016 Global Marketing Conference at Hong Kong. Hong Kong 21 - 24 Jul 2016 pp. 93-93 https://doi.org/10.15444/GMC2016.01.07.01

The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis

Cheng, L., Cai, H. and Jin, Z. 2016. The effect of parental opportunism, IJV's autonomy and tacit knowledge on IJV instability: A comparison of multi-variate regression and fuzzy-set qualitative comparative analysis. Journal of Business Research. 69 (11), pp. 5203-5209. https://doi.org/10.1016/j.jbusres.2016.04.113

Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa

Osabutey, E. and Jin, Z. 2016. Factors influencing technology and knowledge transfer: configurational recipes for Sub-Saharan Africa. Journal of Business Research. 69 (11), pp. 5390-5395. https://doi.org/10.1016/j.jbusres.2016.04.143

Influence of innovation capability and customer experience onreputation and loyalty

Foroudi, P., Jin, Z., Gupta, S., Melewar, T. and Foroudi, M. 2016. Influence of innovation capability and customer experience onreputation and loyalty. Journal of Business Research. 69 (11), pp. 4882-4889. https://doi.org/10.1016/j.jbusres.2016.04.047

Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework

Lynch, R. and Jin, Z. 2016. Exploring the institutional perspective on international business expansion: towards a more detailed conceptual framework. Journal of Innovation and Knowledge. 1 (2), pp. 117-124. https://doi.org/10.1016/j.jik.2016.01.001

Knowledge and innovation in emerging market multinationals: the expansion paradox

Lynch, R. and Jin, Z. 2016. Knowledge and innovation in emerging market multinationals: the expansion paradox. Journal of Business Research. 69 (5), pp. 1593-1597. https://doi.org/10.1016/j.jbusres.2015.10.023

The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review

Ali, R., Lynch, R., Melewar, T. and Jin, Z. 2015. The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review. Journal of Business Research. 68 (5), pp. 1105-1117. https://doi.org/10.1016/j.jbusres.2014.10.013

The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status

Jin, Z., Lynch, R., Attia, S., Chansarkar, B., Gülsoy, T., Lapoule, P., Liu, X., Newburry, W., Nooraini, M., Parente, R., Purani, K. and Ungerer, M. 2015. The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status. International Business Review. 24 (3), pp. 380-393. https://doi.org/10.1016/j.ibusrev.2014.08.010

Global strategy: can late arrivals catch up with established companies? a study of the world television manufacturing industry

Zhu, Y., Lynch, R. and Jin, Z. 2007. Global strategy: can late arrivals catch up with established companies? a study of the world television manufacturing industry. Annual Conference of Academy of Management. Philadelphia, USA 03 - 08 Aug 2007

Playing the game of catching-up: global strategy building in a Chinese company.

Zhu, Y., Lynch, R. and Jin, Z. 2011. Playing the game of catching-up: global strategy building in a Chinese company. Asia Pacific Business Review. 17 (4), pp. 511-533. https://doi.org/10.1080/13602380903549781

Risk and uncertainty in innovation activities.

Navare, J. and Jin, Z. 2009. Risk and uncertainty in innovation activities. The XX ISPIM Conference: The Future of Innovation. Vienna, Austria 21 - 24 Jun 2009

Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guandong province of china.

Jin, Z. and Li, Z. 2007. Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guandong province of china. International Journal of Innovation Management. 11 (4), pp. 539-564.

Brand origin in an emerging market: perceptions of Indian consumers

Jin, Z., Chansarkar, B. and Kondap, N. 2006. Brand origin in an emerging market: perceptions of Indian consumers. Asia Pacific Journal of Marketing and Logistics. 18 (4), pp. 283-302. https://doi.org/10.1108/13555850610703254

The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting

Jin, Z. 2001. The nature of NPD and role flexibility of R&D/marketing in a fast growing high-tech setting. R&D Management. 31 (3), pp. 275-285. https://doi.org/10.1111/1467-9310.00216

How product newness influences ‘learning and probing’ and the linearity of its development process

Jin, Z. 2000. How product newness influences ‘learning and probing’ and the linearity of its development process. Creativity and Innovation Management. 9 (1), pp. 21-45. https://doi.org/10.1111/1467-8691.00155
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