Marketing, Enterprise & Tourism
| Title | Marketing, Enterprise & Tourism |
|---|---|
| Alternative | BUS - MET |
| Faculty | Faculty of Business and Law |
Latest research outputs
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Sustainable heritage tourism development for the West Nile region [Presentation]
Park, H. 2026. Sustainable heritage tourism development for the West Nile region [Presentation]. West Nile Diaspora Convention UK 2026: Unlocking Investment Opportunities in West Nile. Milton Keynes, UK 16 - 19 Jul 2026Conference item
From recognition to retention: repatriates’ need to belong
Li, T., Zhu, J., Wang, Y and Li, T. 2026. From recognition to retention: repatriates’ need to belong. International Journal of Human Resource Management.Article
The three Hs: hotels, hospitality and holidays: strategies for successful place brands in the post-pandemic “new normal”
Durmaz, G., Foroudi, P., Melewar, T., Dennis, C. and Mauri, C. (ed.) 2026. The three Hs: hotels, hospitality and holidays: strategies for successful place brands in the post-pandemic “new normal”. De Gruyter.Edited Book
Beyond green promises: scepticism, heuristic cues, and authenticity in sustainable tourism participation: the case of the Lake District and Stonehenge
Durmaz, G. and Melewar, T.C. 2026. Beyond green promises: scepticism, heuristic cues, and authenticity in sustainable tourism participation: the case of the Lake District and Stonehenge. in: Durmaz, G., Foroudi, P., Melewar, T.C., Dennis, C. and Mauri, C. (ed.) The Three Hs: Hotels, Hospitality and Holidays: Strategies for Successful Place Brands in the Post-Pandemic “New Normal” De Gruyter. pp. 265-290Book chapter
Antecedents of user co-creation on transactional two-sided digital platforms and their impact on brand love: an affordance perspective
Lin, Z., Foroudi, P., Cottam, E. and Lengler, J. 2026. Antecedents of user co-creation on transactional two-sided digital platforms and their impact on brand love: an affordance perspective. Internet Research. https://doi.org/10.1108/INTR-09-2023-0813Article
The sociology of hype: worthwashing at the heart of capitalism
Poulis, K., Linder, C. and Kastanakis, N.M. 2026. The sociology of hype: worthwashing at the heart of capitalism. The Sociological Review. https://doi.org/10.1177/00380261261462261Article
Sales coach competencies framework: an exploratory approach
Azizi, M., Hosseinloo, H. and Eastman, C. 2026. Sales coach competencies framework: an exploratory approach. International Journal of Evidence Based Coaching and Mentoring. 24 (1), pp. 75-98. https://doi.org/10.24384/g89d-kg50Article
Effect of corporate identity on employee job satisfaction: insights for internal branding
Gilani, H., Tzempelikos, N. and Melewar, T.C. 2026. Effect of corporate identity on employee job satisfaction: insights for internal branding. Journal of Communication Management. https://doi.org/10.1108/JCOM-03-2025-0069Article
The influences of branding on personal selling and sales management strategies for the digital age
Foroudi, P., Tzempelikos, N., Melewar, T.C. and Dennis, C. 2026. The influences of branding on personal selling and sales management strategies for the digital age . Journal of Business Research. 210. https://doi.org/10.1016/j.jbusres.2026.116171Article
Examining a boundary condition of customer co-creation: customer engagement
Battor, M., Binyamien, E. and Dennis, C. 2026. Examining a boundary condition of customer co-creation: customer engagement. Management Decision. https://doi.org/10.1108/MD-03-2025-0830Article
Beyond the creativity paradox: a theory-informed framework for role-based integration of generative AI in organisational creativity
Choi, Y.T., Park, C.W., Turan, C.P. and Lee, H. 2026. Beyond the creativity paradox: a theory-informed framework for role-based integration of generative AI in organisational creativity. Information Systems Frontiers. https://doi.org/10.1007/s10796-026-10746-yArticle
Corporate marketing strategy: a contemporary curation of branding, identity, image and reputation studies
Foroudi, P., Melewar, T. and Dennis, C. (ed.) 2026. Corporate marketing strategy: a contemporary curation of branding, identity, image and reputation studies. Emerald Publishing Limited.Edited Book
Introduction to Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Foroudi, P., Melewar, T. and Dennis, C. 2026. Introduction to Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies. in: Foroudi, P., Melewar, T. and Dennis, C. (ed.) Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies Emerald Publishing Limited.Introduction
Linking entrepreneurial ecosystems to intrapreneurial activities: does entrepreneurial cognition matter?
Li, T. 2026. Linking entrepreneurial ecosystems to intrapreneurial activities: does entrepreneurial cognition matter? Business Strategy and the Environment. https://doi.org/10.1002/bse.70557Article
Ethics in influencer marketing: a review, synthesis and research directions
Mehra, D., Gupta, A., Gupta, S., Melewar, T.C. and Gee, L. 2026. Ethics in influencer marketing: a review, synthesis and research directions. International Journal of Advertising. https://doi.org/10.1080/02650487.2026.2627108Article
Small tourism entrepreneurs, heritage authenticity and tourism gentrification: a critical engagement with more-than-representational theory
Liu, A., Su, R. and Deng, Z. 2026. Small tourism entrepreneurs, heritage authenticity and tourism gentrification: a critical engagement with more-than-representational theory. Journal of Heritage Tourism. https://doi.org/10.1080/1743873X.2026.2625838Article
Guest editorial: Navigating design, branding and marketing in the era of technology and sustainability
Chrimes, C., Boardman, R., Melewar, T.C. and Dennis, C. 2026. Guest editorial: Navigating design, branding and marketing in the era of technology and sustainability. Management Decision. 64 (2), pp. 493-497. https://doi.org/10.1108/md-02-2026-418Article
The roads not taken: issue selling and post-decisional sensemaking in multinational corporations
Poulis, K. and Collings, D. 2026. The roads not taken: issue selling and post-decisional sensemaking in multinational corporations. Management International Review. https://doi.org/10.1007/s11575-026-00620-zArticle
Greener labels, stronger bonds: driving engagement and value co-creation through retailers’ sustainability and sustainable development goals alignment
Durmaz, G., Foroudi, P., Melewar, T.C., Dennis, C. and Dilmperi, A. 2026. Greener labels, stronger bonds: driving engagement and value co-creation through retailers’ sustainability and sustainable development goals alignment. Qualitative Market Research: An International Journal. 29 (1), pp. 100-130. https://doi.org/10.1108/qmr-06-2025-0126Article
Sociology and the complexity of what is missing
Poulis, K. 2026. Sociology and the complexity of what is missing. The British Journal of Sociology. 77 (2), pp. 332-344. https://doi.org/10.1111/1468-4446.70077Article
Place, tourism and cultural entrepreneurship: a critical engagement with cultural political economy
Su, R., Liu, A. and Deng, Z. 2026. Place, tourism and cultural entrepreneurship: a critical engagement with cultural political economy. Cities: The International Journal of Urban Policy and Planning. 169. https://doi.org/10.1016/j.cities.2025.106518Article
Radical retirement: the reinvention of self after work
Eastman, C. and Houston, K. (ed.) 2026. Radical retirement: the reinvention of self after work. Routledge.Edited Book
Brand, corporate and celebrity credibility: a reverse effect
Hussain, S., Priporas, C. and Khaneja, S. 2026. Brand, corporate and celebrity credibility: a reverse effect. EuroMed Journal of Business. 21 (1), pp. 370-397. https://doi.org/10.1108/emjb-10-2022-0187Article
Why individuals do not visit a destination? The role of familiarity and novelty seeking in shaping non-visitors’ destination image
Stylidis, D. and Terzidou, M. 2026. Why individuals do not visit a destination? The role of familiarity and novelty seeking in shaping non-visitors’ destination image. Journal of Travel Research. 65 (1), pp. 205-221. https://doi.org/10.1177/00472875241284619Article
The impact of internal marketing on knowledge sharing capability
Foroudi, P., Marvi, R. and Imani, S. 2026. The impact of internal marketing on knowledge sharing capability. European Journal of International Management. 28 (1), pp. 124-165. https://doi.org/10.1504/EJIM.2026.150365Article
Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry
Akarsu, T., Marvi, R. and Foroudi, P. 2026. Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry. European Journal of International Management. 28 (2), pp. 248-287. https://doi.org/10.1504/EJIM.2026.151138Article
Live from Moorgate: entrepreneurs, COVID, and food fusion - 'The Gaze' exhibition launch event and panel discussion
Su, R., Komor, A., Deschauer, B. and Ham, S.M. 2025. Live from Moorgate: entrepreneurs, COVID, and food fusion - 'The Gaze' exhibition launch event and panel discussion.Digital or visual media
Documentary: Invisible immigrant food entrepreneurs
Su, R., Ma, X., Bryant, K. and Oyewale, O. 2025. Documentary: Invisible immigrant food entrepreneurs.Digital or visual media
The Gaze: Well-Being Journey of Immigrant Food Entrepreneurs
Su, R. 2025. The Gaze: Well-Being Journey of Immigrant Food Entrepreneurs. Online 13 Oct 2025Show or exhibition
The taste of memory
Su, R. 2025. The taste of memory.Artefact
Integrating corporate identity, social responsibility and reputation
Foroudi, P., Melewar, T.C., Tzempelikos, N., Che Ha, N. and Tourky, M. 2025. Integrating corporate identity, social responsibility and reputation. International Journal of Hospitality Management. 130, p. 104224. https://doi.org/10.1016/j.ijhm.2025.104224Article
From screen to destination: how Turkish and Korean TV series shape tourism preferences through visual, vocal, and celebrity appeals
Karasakal, S., Saleh, M., Andriotis, K., Farooq, N. and Kashif, M. 2025. From screen to destination: how Turkish and Korean TV series shape tourism preferences through visual, vocal, and celebrity appeals. Tourism Recreation Research. https://doi.org/10.1080/02508281.2025.2598878Article
Branding with purpose: corporate reputation, CSR, and SDGs in advertising [Editorial]
Foroudi, P., Tzempelikos, N., Melewar, T.C. and Dennis, C. 2025. Branding with purpose: corporate reputation, CSR, and SDGs in advertising [Editorial]. International Journal of Advertising. 44 (8), pp. 1395-1406. https://doi.org/10.1080/02650487.2025.2589688Article
Understanding differences in imagined and actual experiences in tourism
Stylidis, D. and Cherifi, B. 2025. Understanding differences in imagined and actual experiences in tourism. Tourism Planning and Development. https://doi.org/10.1080/21568316.2025.2595241Article
The journey from sports nostalgia to repurchase intention: a study from British consumers’ perspective
Hussain, S., Priporas, C., Khaneja, S. and Ma, J. 2025. The journey from sports nostalgia to repurchase intention: a study from British consumers’ perspective. EuroMed Journal of Business. https://doi.org/10.1108/emjb-01-2025-0023Article
Unknowability and enabled wayfinding
Poulis, K. 2025. Unknowability and enabled wayfinding. Management Learning. https://doi.org/10.1177/13505076251398524Article
Social entrepreneurial ecosystems: human capital and alertness to opportunities
Li, T. 2025. Social entrepreneurial ecosystems: human capital and alertness to opportunities. Management Decision. https://doi.org/10.1108/md-11-2024-2590Article
Understanding an old school information source: the role of books on mature Czech non-visitors’ images of London
Stylidis, D. and Cherifi, B. 2025. Understanding an old school information source: the role of books on mature Czech non-visitors’ images of London. International Journal of Tourism Cities. 12 (1), pp. 190-198. https://doi.org/10.1080/20565607.2025.2553133Article
Introduction to the future priorities for design, branding, marketing and retail: the era of technology and sustainability
Chrimes, C., Boardman, R., Melewar, T.C. and Dennis, C. 2025. Introduction to the future priorities for design, branding, marketing and retail: the era of technology and sustainability. in: Chrimes, C., Boardman, R., Melewar, T.C. and Dennis, C. (ed.) Future Priorities for Design, Branding, Marketing and Retail Emerald Publishing Limited. pp. 3-10Book chapter
‘The Good Place’: investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers
Fona, C., Melewar, T., Dennis, C. and Dinnie, K. 2025. ‘The Good Place’: investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers. Journal of Brand Management. 32, pp. 238-255. https://doi.org/10.1057/s41262-024-00373-wArticle
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