Justificative conformity in ontologically ring-fenced fields: problematizing the scholarly nomenclature in qualitative studies
Article
Poulis, K. and Christodoulou, I. 2024. Justificative conformity in ontologically ring-fenced fields: problematizing the scholarly nomenclature in qualitative studies. Marketing Theory. https://doi.org/10.1177/14705931241230046
Type | Article |
---|---|
Title | Justificative conformity in ontologically ring-fenced fields: problematizing the scholarly nomenclature in qualitative studies |
Authors | Poulis, K. and Christodoulou, I. |
Abstract | Ontology is implicitly or explicitly the impetus of any study. However, what are the implications of a scholarly field whose prevailing ontological assumptions and resultant epistemological commitments impede more nuanced theorizing? In this paper, we caution against theorizing norms in fields characterized by a non-diverse and non-inclusive set of ontological assumptions. We contend that editorial practices therein create a certain kind of methodological conformity and conduct, that is, an undue justification and explanatory overtones related to methods that are set against the predominant grain. Through a thematic review of qualitative papers in international marketing as a case in point, we argue against narrow onto-epistemological arsenals, we discuss the value of critical theorizing and put forward two modest proposals to address this kind of scholarly conformity in the future. |
Keywords | Conformity; epistemology; international marketing; ontology; philosophy of science |
Sustainable Development Goals | 4 Quality education |
Middlesex University Theme | Creativity, Culture & Enterprise |
Publisher | SAGE Publications |
Journal | Marketing Theory |
ISSN | 1470-5931 |
Electronic | 1741-301X |
Publication dates | |
Online | 23 Jan 2024 |
Publication process dates | |
Accepted | 10 Jan 2024 |
Deposited | 21 May 2024 |
Output status | Published |
Publisher's version | License File Access Level Open |
Copyright Statement | This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage). |
Digital Object Identifier (DOI) | https://doi.org/10.1177/14705931241230046 |
Web of Science identifier | WOS:001146936900001 |
Related Output | |
Is supplemented by | https://journals.sagepub.com/doi/suppl/10.1177/14705931241230046/suppl_file/sj-pdf-1-mtq-10.1177_14705931241230046.pdf |
Language | English |
https://repository.mdx.ac.uk/item/10xq89
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Publisher's version
poulis-christodoulou-2024-justificative-conformity-in-ontologically-ring-fenced-fields-problematizing-the-scholarly.pdf | ||
License: CC BY 4.0 | ||
File access level: Open |
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