Polyethnic market orientation and performance: a fast-moving consumer goods perspective
Article
Poulis, K. and Poulis, E. 2012. Polyethnic market orientation and performance: a fast-moving consumer goods perspective. Journal of Marketing Management. 28 (5-6), pp. 609-628. https://doi.org/10.1080/0267257X.2011.558380
| Type | Article |
|---|---|
| Title | Polyethnic market orientation and performance: a fast-moving consumer goods perspective |
| Authors | Poulis, K. and Poulis, E. |
| Abstract | The paper refines market orientation, a key construct in marketing, and does so through a focus on multicultural contexts. |
| Publisher | Westburn Publishers |
| Journal | Journal of Marketing Management |
| ISSN | 0267-257X |
| Electronic | 1472-1376 |
| Publication dates | |
| Online | 29 Mar 2012 |
| 31 May 2012 | |
| Publication process dates | |
| Deposited | 06 Jul 2022 |
| Accepted | 01 Dec 2011 |
| Output status | Published |
| Digital Object Identifier (DOI) | https://doi.org/10.1080/0267257X.2011.558380 |
| Scopus EID | 2-s2.0-84860779797 |
| Language | English |
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