Polyethnic market orientation and performance: a fast-moving consumer goods perspective
Article
Poulis, K. and Poulis, E. 2012. Polyethnic market orientation and performance: a fast-moving consumer goods perspective. Journal of Marketing Management. 28 (5-6), pp. 609-628. https://doi.org/10.1080/0267257X.2011.558380
| Type | Article |
|---|---|
| Title | Polyethnic market orientation and performance: a fast-moving consumer goods perspective |
| Authors | Poulis, K. and Poulis, E. |
| Abstract | The paper refines market orientation, a key construct in marketing, and does so through a focus on multicultural contexts. |
| Publisher | Westburn Publishers |
| Journal | Journal of Marketing Management |
| ISSN | 0267-257X |
| Electronic | 1472-1376 |
| Publication dates | |
| Online | 29 Mar 2012 |
| 31 May 2012 | |
| Publication process dates | |
| Deposited | 06 Jul 2022 |
| Accepted | 01 Dec 2011 |
| Output status | Published |
| Digital Object Identifier (DOI) | https://doi.org/10.1080/0267257X.2011.558380 |
| Scopus EID | 2-s2.0-84860779797 |
| Language | English |
Permalink -
https://repository.mdx.ac.uk/item/88zw6
47
total views0
total downloads2
views this month0
downloads this month
Export as
Related outputs
The consequentiality of absences in social settings: a sensemaking perspective
Poulis, K. 2024. The consequentiality of absences in social settings: a sensemaking perspective. Sociology. https://doi.org/10.1177/00380385241263810Justificative conformity in ontologically ring-fenced fields: problematizing the scholarly nomenclature in qualitative studies
Poulis, K. and Christodoulou, I. 2024. Justificative conformity in ontologically ring-fenced fields: problematizing the scholarly nomenclature in qualitative studies. Marketing Theory. https://doi.org/10.1177/14705931241230046Standardization and adaptation as a coconstituted process: the pursuit of relational fit in international markets
Poulis, K. 2024. Standardization and adaptation as a coconstituted process: the pursuit of relational fit in international markets. Journal of International Marketing. 32 (2), pp. 12-32. https://doi.org/10.1177/1069031X231212414On theorizing and methodological fetishism
Poulis, K. and Kastanakis, M. 2020. On theorizing and methodological fetishism. European Management Journal. 38 (5), pp. 676-683. https://doi.org/10.1016/J.EMJ.2020.06.006Complexity as an empirical tendency: promoting non-measurement as a means to enhanced understanding
Poulis, K. 2021. Complexity as an empirical tendency: promoting non-measurement as a means to enhanced understanding. European Management Journal. 39 (4), pp. 487-496. https://doi.org/10.1016/j.emj.2020.10.005Agentic misfit: an empirical demonstration of non-matching human agency amid complexity
Poulis, K., Poulis, E. and Jackson, P. 2021. Agentic misfit: an empirical demonstration of non-matching human agency amid complexity. Organization Studies. 42 (10), pp. 1603-1627. https://doi.org/10.1177/0170840620944552