National character

Issues surrounding national character are further complicated in terms of repositioning of power in a country or between countries in an era of globalization. Due to increasing interconnectedness and ‘de-territorialization’ on a global scale, national character has increasingly become hybrid, mobile, and less bounded. However, it is crucial to note that national character, as part of distinctive localities, still plays a central role in maintaining the appeal of individual countries in global tourism development. Cultural and heritage tourism Although countries of origin cannot be regarded as a sole indicator for assessing tourist behavior or characteristics, national character still plays a significant role in categorizing and disseminating the stereotypical perceptions and images of both tourists and locals. In future studies, critical focus needs to be placed on enhancing the nuanced understanding of varying elaborations and differing evaluations of national character in complex global tourism development.