Dr Mark McPherson

Biography

Throughout my employment with Middlesex University Business School, I have taught on the Undergraduate (UG) and Postgraduate (PG) Marketing Degree programmes, the MBA programme and, Chartered Institute of Marketing (CIM) related modules at Middlesex University. Equally, I have supervised UG and PG dissertation students, as well as PhD students, and work placement students. I have completed all three stages of the MUBS PhD supervisors training, which has involved me adopting various roles such 2 x Chair for PhD viva voce examinations, as well as Internal Examiner for PhD registration panels, transfer panels and PhD final submission/viva voce.  In addition, I have had three successful PhD completions, with a DProf student completed in Nov 2023. I have presented at various marketing, small business, doctoral and teaching conferences, round table events, special interest group seminars and workshops. Interestingly, in 2006, whilst conducting a Senior Executive workshop in Karachi Pakistan, a colleague and I were invited to present a lecture on the subject of “Creating a Sustainable Competitive Advantage Through eMarketing” to the Marketing Association of Pakistan.  

Teaching

Curriculum Design:

Throughout my various roles as Director of Resources, Programme Leader, and Dept Teaching and Learning Lead; I have been responsible for the curriculum design, preparation, assessment (mapping module learning outcomes with programme outcomes) and effective delivery of various Marketing and MBA programmes. Moreover, this involved (i) using scholarship in teaching and learning to inform best practice, so reflecting and supporting equality, diversity and inclusion; (ii) liaising with external professional bodies to enhance student employability via programme design; and (iii) using feedback, reflection, and professional development to improve overall quality and standards of academic programme provision, and to enhance the overall student experience.  Finally, I have taken part in numerous programme validation panels, and acted as external programme validations panel member for various UK and overseas Universities.   

Teaching methods:

Didactic lecture, seminar, use of case studies, role play, show and tell, challenge the author, student-directed research activities, group presentations, discussion of video presentations, marketing simulation games and, employer driven residential trips.

Assessment methods:

Case-study development by students, seen/unseen essay and/or case-based exam, Industry/company portfolio development, essay-based assignment, industry-specific report-based assignment, part peer-assessed group presentation, developing a case-study narrative with specified questions and suggested solutions, student centred reflective overviews and business simulation games.