China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers

Book chapter

McPherson, M. and Li, X. 2012. China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. in: Paliwoda, S., Andrews, T. and Chen, J. (ed.) Marketing Management in Asia London Routledge. pp. 33-50
Chapter titleChina: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers
AuthorsMcPherson, M. and Li, X.
Page range33-50
Book titleMarketing Management in Asia
EditorsPaliwoda, S., Andrews, T. and Chen, J.
PublisherRoutledge
Place of publicationLondon
SeriesRoutledge Studies in International Business and the World Economy
ISBN
Hardcover9780415523172
Publication dates
Print06 Sep 2012
Publication process dates
Deposited22 Mar 2018
Accepted04 Jul 2012
Output statusPublished
Copyright Statement

© 2013 – Routledge

Additional information

Paperback: 9781138959781, pub: 2015-09-03 | Hardback: 9780415523172, pub: 2012-09-06

Web address (URL)https://www.taylorfrancis.com/books/e/9780203117484/chapters/10.4324/9780203117484-9
LanguageEnglish
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