Residential marketing fieldtrips: adding real educational value

Conference paper

McPherson, M. and Barn, S. 2016. Residential marketing fieldtrips: adding real educational value. Academy of Marketing 2016 Conference: Radical Marketing. Newcastle University Business School 04 - 07 Jul 2016
TypeConference paper
TitleResidential marketing fieldtrips: adding real educational value
AuthorsMcPherson, M. and Barn, S.
ConferenceAcademy of Marketing 2016 Conference: Radical Marketing
Publication dates
Print07 Jun 2016
Publication process dates
Deposited22 Mar 2018
Accepted25 Feb 2016
Output statusPublished
LanguageEnglish
Book titleAcademy of Marketing annual conference & doctoral colloquium
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