Dr Pantea Foroudi
| Name | Dr Pantea Foroudi |
|---|---|
| Job title | Hourly Academic |
| Research institute | |
| Primary appointment | Marketing, Enterprise & Tourism |
| Email address | P.Foroudi@mdx.ac.uk |
| Contact category | Academic staff |
Research outputs
Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors
Foroudi, P., Paydas Turan, C., Melewar, T., Dennis, C. and Tzempelikos, N. 2024. Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors. International Journal of Hospitality Management. 122, p. 103876. https://doi.org/10.1016/j.ijhm.2024.103876Digital transformation: A multidisciplinary perspective and future research agenda
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., Kacprzak, A., Kunz, W.H., Liu, J., Marvi, R., Nair, S., Ozdemir, O., Pantano, E., Papadopoulos, T., Petit, O., Tyagi, S. and Wirtz, J. 2024. Digital transformation: A multidisciplinary perspective and future research agenda. International Journal of Consumer Studies. 48 (2). https://doi.org/10.1111/ijcs.13015Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors
Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T. and Dennis, C. 2023. Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review. 35 (469), pp. 469-499. https://doi.org/10.1108/ebr-05-2022-0098A mixed-methods investigation of work identity in waiting staff, and its impact on turnover intention
Jerez-Jerez, M., Foroudi, P. and Melewar, T. 2022. A mixed-methods investigation of work identity in waiting staff, and its impact on turnover intention. Journal of Quality Assurance in Hospitality and Tourism. 25 (3), pp. 570-595. https://doi.org/10.1080/1528008x.2022.2135158Conceptualizing, measuring, and managing marketing assets: developing the marketing assets, communication focus, and capability nexus
Foroudi, P. 2022. Conceptualizing, measuring, and managing marketing assets: developing the marketing assets, communication focus, and capability nexus. Corporate Reputation Review. https://doi.org/10.1057/s41299-022-00148-6Generation, susceptibility, and response regarding negativity: an in-depth analysis of negative online reviews
Colmekcioglu, N., Marvi, R., Foroudi, P. and Okumus, F. 2022. Generation, susceptibility, and response regarding negativity: an in-depth analysis of negative online reviews. Journal of Business Research. 153, pp. 235-250. https://doi.org/10.1016/j.jbusres.2022.08.033Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020
Akarsu, T., Marvi, R. and Foroudi, P. 2022. Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-11-2021-1441The impact of market orientation on new product performance through product launch quality: a resource-based view
Fakhreddin, F. and Foroudi, P. 2022. The impact of market orientation on new product performance through product launch quality: a resource-based view. Cogent Business & Management. 9 (1), pp. 1-22. https://doi.org/10.1080/23311975.2022.2108220Consumer perceptions of Sustainable Development Goals: conceptualisation, measurement, and contingent effects
Foroudi, P., Marvi, R., Cuomo, M., Bagozzi, R., Dennis, C. and Jannelli, R. 2022. Consumer perceptions of Sustainable Development Goals: conceptualisation, measurement, and contingent effects. British Journal of Management. 34 (3), pp. 1157-1183. https://doi.org/10.1111/1467-8551.12637A bibliometric review of innovation networks: 30 years of study
Rezaei, H., Akbari, M., Karimi, A. and Foroudi, P. 2022. A bibliometric review of innovation networks: 30 years of study. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10056922Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, P., Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management. 34 (12), pp. 4355-4388. https://doi.org/10.1108/IJCHM-10-2021-1278Let us talk about something: the evolution of e-WOM from the past to the future
Akbari, M., Foroudi, P., Fashami, R., Mahavarpour, N. and Khodayari, M. 2022. Let us talk about something: the evolution of e-WOM from the past to the future. Journal of Business Research. 149, pp. 663-689. https://doi.org/10.1016/j.jbusres.2022.05.061Forty-nine years of sensory research literature: a review on its development, foundation and future research directions
Akarsu, T., Marvi, R. and Foroudi, P. 2021. Forty-nine years of sensory research literature: a review on its development, foundation and future research directions. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10051055The evolution of food security: where are we now, where should we go next?
Akbari, M., Foroudi, P., Shahmoradi, M., Padash, H., Parizi, Z., Khosravani, A., Ataei, P. and Cuomo, M. 2022. The evolution of food security: where are we now, where should we go next? Sustainability. 14 (6). https://doi.org/10.3390/su14063634The one thing you need to change is emotions: the effect of multi-sensory marketing on consumer behavior
Abdolmohamad Sagha, M., Seyyedamiri, N., Foroudi, P. and Akbari, M. 2022. The one thing you need to change is emotions: the effect of multi-sensory marketing on consumer behavior. Sustainability. 14 (4), p. 2334. https://doi.org/10.3390/su14042334Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences
Zha, D., Foroudi, P., Melewar, T. and Jin, Z. 2022. Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal. 25 (2), pp. 205-232. https://doi.org/10.1108/QMR-09-2021-0118Enhancing value co-creation behaviour in digital peer-to-peer platforms: an integrated approach
Alqayed, Y., Foroudi, P., Kaouther, K., Foroudi, M. and Dennis, C. 2022. Enhancing value co-creation behaviour in digital peer-to-peer platforms: an integrated approach. International Journal of Hospitality Management. 102, pp. 1-19. https://doi.org/10.1016/j.ijhm.2022.103140Dark side of sharing economy: examining the unethical practices and its impact on coopetition and firm performance
Chatterjee, S., Chaudhuri, R., Vrontis, D. and Foroudi, P. 2022. Dark side of sharing economy: examining the unethical practices and its impact on coopetition and firm performance. Journal of Business-to-Business Marketing. 29 (1), pp. 69-85. https://doi.org/10.1080/1051712X.2022.2039479Instagram influencers: the role of opinion leadership in consumers’ purchase behavior
Fakhreddin, F. and Foroudi, P. 2022. Instagram influencers: the role of opinion leadership in consumers’ purchase behavior. Journal of Promotion Management. 28 (6), pp. 795-825. https://doi.org/10.1080/10496491.2021.2015515Sharing your assets? A holistic review of the sharing economy
Akbari, M., Foroudi, P., Khodayari, M., Rahime Zaman, F., parizi, Z. and Shahriari, E. 2022. Sharing your assets? A holistic review of the sharing economy. Journal of Business Research. 140, pp. 604-625. https://doi.org/10.1016/j.jbusres.2021.11.027Fly me to the moon: from corporate branding orientation to retailer preference and business performance
Foroudi, P., Foroudi, M., Palazzo, M. and Nguyen, B. 2022. Fly me to the moon: from corporate branding orientation to retailer preference and business performance. International Journal of Contemporary Hospitality Management. 34 (1), pp. 78-112. https://doi.org/10.1108/IJCHM-12-2020-1424Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspective
Nazarian, A., Velayati, R., Foroudi, P., Edirisinghe, D. and Atkinson, P. 2021. Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspective. International Journal of Contemporary Hospitality Management. 33 (12), pp. 4418-4438. https://doi.org/10.1108/IJCHM-04-2021-0449The effect of waiters’ occupational identity on employee turnover within the context of Michelin-starred restaurants
Jerez-Jerez, M., Melewar, T. and Foroudi, P. 2021. The effect of waiters’ occupational identity on employee turnover within the context of Michelin-starred restaurants. Journal of Hospitality and Tourism Research. https://doi.org/10.1177/10963480211034903Investigating the influence of airport architecture to image, experience, and satisfaction
Foroudi, M., Foroudi, P. and Cuomo, M. 2021. Investigating the influence of airport architecture to image, experience, and satisfaction. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10062563Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, P., Marvi, R., Izadi, J., Foroudi, M. and Pirzadeh, P. 2021. Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 365-400An assessment of customer experience concept: looking back to move forward
Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and Melewar, T. 2021. An assessment of customer experience concept: looking back to move forward. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
Ahmadi Lari, H., Foroudi, P. and Imani, S. 2021. Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 307-346Managing marketing competencies: a framework for understanding antecedents of marketing capability and its relation to company’s core competencies
Foroudi, P., Foroudi, M., Hafeez, K. and Izadi, J. 2021. Managing marketing competencies: a framework for understanding antecedents of marketing capability and its relation to company’s core competencies. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 75-112Corporate identity: definition and components
Foroudi, M., Foroudi, P. and Balmer, J. 2021. Corporate identity: definition and components. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 11-74Examining antecedents and consequences of perceived-service-quality in the hotel industry: a comparison between London and New York
Palazzo, M., Foroudi, P. and Ferri, M. 2021. Examining antecedents and consequences of perceived-service-quality in the hotel industry: a comparison between London and New York. The TQM Journal. 33 (7), pp. 193-221. https://doi.org/10.1108/TQM-09-2020-0203Employees occupational identity
Jerez-Jerez, M., Melewar, T. and Foroudi, P. 2021. Employees occupational identity. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306Memorable experience, tourist-destination identification and destination love
Mohammad Shafiee, M., Foroudi, P. and Tabaeeian, R. 2021. Memorable experience, tourist-destination identification and destination love. International Journal of Tourism Cities. 7 (3), pp. 799-817. https://doi.org/10.1108/IJTC-09-2020-0176Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, M., Foroudi, P. and Jin, Z. 2021. Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 113-139How leadership affects organisational citizenship behaviour – a study of independent hotels
Nazarian, A., Atkinson, P., Foroudi, P., Velayati, R., Edirisinghe, D. and Hosseini Tabaghdehi, A. 2022. How leadership affects organisational citizenship behaviour – a study of independent hotels. International Journal of Culture, Tourism and Hospitality Research. 16 (1), pp. 35-54. https://doi.org/10.1108/IJCTHR-10-2020-0229Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
Foroudi, P., Palazzo, M. and Sultana, A. 2021. Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. British Food Journal. 123 (13), pp. 221-240. https://doi.org/10.1108/BFJ-11-2020-1008The effect of home country characteristics on the internationalization of EMNEs: the moderating role of knowledge stock
Foroudi, P., Gupta, S., Patel, P., Batsakis, G., Vaatanen, J. and Czinkota, M. 2023. The effect of home country characteristics on the internationalization of EMNEs: the moderating role of knowledge stock. International Business Review. 32 (2). https://doi.org/10.1016/j.ibusrev.2021.101893Mixed methods research: why and how to use it
Foroudi, P., Palazzo, M. and Stone, M. 2021. Mixed methods research: why and how to use it. in: Wright, L., Moutinho, L., Stone, M. and Bagozzi, R. (ed.) The Routledge Companion to Marketing Research London / New York Routledge. pp. 73-106Making sense of sensory brand experience: constructing an integrative framework for future research
Zha, D., Foroudi, P., Jin, Z. and Melewar, T. 2022. Making sense of sensory brand experience: constructing an integrative framework for future research. International Journal of Management Reviews. 24 (1), pp. 130-167. https://doi.org/10.1111/ijmr.12270Into the unknown: impact of Coronavirus on UK hotel stock performance
Izadi, J., Foroudi, P. and Nazarian, A. 2021. Into the unknown: impact of Coronavirus on UK hotel stock performance. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10059238Working together: factors affecting the relationship between leadership and job satisfaction in Iranian HR departments
Nazarian, A., Atkinson, P., Foroudi, P. and Soares, A. 2021. Working together: factors affecting the relationship between leadership and job satisfaction in Iranian HR departments. Journal of General Management. 46 (3), pp. 229-245. https://doi.org/10.1177/0306307020968535Exploring waiters' occupational identity and turnover intention: a qualitative study focusing on Michelin-starred restaurants in London
Jerez-Jerez, M., Melewar, T. and Foroudi, P. 2021. Exploring waiters' occupational identity and turnover intention: a qualitative study focusing on Michelin-starred restaurants in London. Journal of Hospitality and Tourism Management. 47, pp. 22-34. https://doi.org/10.1016/j.jhtm.2021.02.005The bidirectional complementarity between market orientation and launch proficiency affecting new product performance
Fakhreddin, F., Foroudi, P. and Rasouli Ghahroudi, M. 2021. The bidirectional complementarity between market orientation and launch proficiency affecting new product performance. Journal of Product and Brand Management. 30 (6), pp. 916-936. https://doi.org/10.1108/JPBM-03-2020-2824Factors affecting organizational effectiveness in independent hotels – The case of Iran
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. 2021. Factors affecting organizational effectiveness in independent hotels – The case of Iran. Journal of Hospitality and Tourism Management. 46, pp. 293-303. https://doi.org/10.1016/j.jhtm.2021.01.002Evaluating the impact of online peer to peer value co-creation in online Hospitality sector
Alqayed, Y., Foroudi, P., Dennis, C., Foroudi, M. and Kaouther, K. 2020. Evaluating the impact of online peer to peer value co-creation in online Hospitality sector. European Journal of International Management. https://doi.org/10.1504/EJIM.2023.10065508Guest editorial [Branding and place branding management: theory, research, and practice]
Foroudi, P., Dennis, C., Stylidis, D. and Melewar, T. 2020. Guest editorial [Branding and place branding management: theory, research, and practice]. Qualitative Market Research: An International Journal. 23 (4), pp. 541-547. https://doi.org/10.1108/QMR-09-2020-196The gloom of COVID-19 shock in hospitality industry: a study of consumer risk perception and adaptive belief in dark cloud of pandemic
Foroudi, P., Tabaghdehi, S. and Marvi, R. 2021. The gloom of COVID-19 shock in hospitality industry: a study of consumer risk perception and adaptive belief in dark cloud of pandemic. International Journal of Hospitality Management. 92, pp. 1-10. https://doi.org/10.1016/j.ijhm.2020.102717A bibliometric investigation of service failure literature and a research agenda
Foroudi, P., Kitchen, P., Marvi, R., Akarsu, T. and Udon, H. 2020. A bibliometric investigation of service failure literature and a research agenda. European Journal of Marketing. 54 (10), pp. 2575-2619. https://doi.org/10.1108/EJM-07-2019-0588Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach
Hussain, S., Melewar, T., Priporas, C., Foroudi, P. and Yousef, W. 2021. Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach. Corporate Reputation Review. 24 (4), pp. 247-262. https://doi.org/10.1057/s41299-020-00107-zDigital transformation and tourist experience co-design: big social data for planning cultural tourism
Cuomo, M., Tortora, D., Foroudi, P., Giordano, A., Festa, G. and Metallo, G. 2021. Digital transformation and tourist experience co-design: big social data for planning cultural tourism. Technological Forecasting and Social Change. 162, pp. 1-9.The impact of internal marketing on knowledge sharing capability
Foroudi, P., Marvi, R. and Imani, S. 2020. The impact of internal marketing on knowledge sharing capability. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10056741'Some like it hot': the role of identity, website, co-creation behavior on identification and love
Foroudi, P. and Marvi, R. 2023. 'Some like it hot': the role of identity, website, co-creation behavior on identification and love. European Journal of International Management. https://doi.org/10.1504/EJIM.2023.10053692Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry
Akarsu, T., Marvi, R. and Foroudi, P. 2020. Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry. European Journal of International Management. https://doi.org/10.1504/EJIM.2021.10036104Praise of intra-organisational social capital and knowledge sharing behaviors in MNCs
Imani, S., Foroudi, P. and Marvi, R. 2023. Praise of intra-organisational social capital and knowledge sharing behaviors in MNCs. European Journal of International Management. https://doi.org/10.1504/EJIM.2023.10053845What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context
Akarsu, T., Foroudi, P. and Melewar, T. 2020. What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context. International Journal of Hospitality Management. 91. https://doi.org/10.1016/j.ijhm.2020.102635Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure
Nguyen, B., Chen, J., Foroudi, P., Yu, X., Chen, C. and Yen, D. 2022. Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure. Journal of Strategic Marketing. 30 (5), pp. 443-480. https://doi.org/10.1080/0965254X.2020.1807590Wine tourism as a non-core business strategy for small wineries
Festa, G., Cuomo, M., Foroudi, P. and Metallo, G. 2020. Wine tourism as a non-core business strategy for small wineries. International Journal of Managerial and Financial Accounting. 12 (2), pp. 149-164. https://doi.org/10.1504/IJMFA.2020.109136Heritage destination love
Andriotis, K., Foroudi, P. and Marvi, R. 2021. Heritage destination love. Qualitative Market Research: An International Journal. 24 (2), pp. 240-259. https://doi.org/10.1108/QMR-03-2020-0038How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?
Akbari, M., Nazarian, A., Foroudi, P., Seyyed Amiri, N. and Ezatabadipoor, E. 2021. How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit? Current Issues in Tourism. 24 (13), pp. 1897-1917. https://doi.org/10.1080/13683500.2020.1800601Corporate branding, identity, image and reputation: current and future trends, developments and challenges [Editorial]
Melewar, T., Foroudi, P. and Jin, Z. 2020. Corporate branding, identity, image and reputation: current and future trends, developments and challenges [Editorial]. Journal of Business Research. 117, pp. 672-674. https://doi.org/10.1016/j.jbusres.2020.06.030From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast
Palazzo, M., Vollero, A., Siano, A. and Foroudi, P. 2021. From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism. 24 (4), pp. 567-589. https://doi.org/10.1080/13683500.2020.1782856Place/Nation branding and marketing: rethinking synergies and relations [Editorial]
Foroudi, P., Dennis, C. and Melewar, T. 2020. Place/Nation branding and marketing: rethinking synergies and relations [Editorial]. Journal of Business Research. 116, pp. 595-596. https://doi.org/10.1016/j.jbusres.2020.05.047Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Hussain, S., Melewar, T., Priporas, C. and Foroudi, P. 2020. Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: An International Journal. 23 (4), pp. 549-573. https://doi.org/10.1108/QMR-12-2017-0175Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, J., Foroudi, P. and Dwivedi, Y. 2020. Does online retail coupons and memberships create favourable psychological disposition? Journal of Business Research. 116, pp. 229-244. https://doi.org/10.1016/j.jbusres.2020.05.039Corporate branding and value creation for initiating and managing relationships in B2B markets
Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. and Eng, T. 2020. Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal. 23 (2), pp. 627-661. https://doi.org/10.1108/QMR-12-2017-0168Corporate brand strategy: drivers and outcomes of hotel industry’s brand orientation
Foroudi, P. 2020. Corporate brand strategy: drivers and outcomes of hotel industry’s brand orientation. International Journal of Hospitality Management. 88. https://doi.org/10.1016/j.ijhm.2020.102519An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction
Zha, D., Melewar, T., Foroudi, P. and Jin, Z. 2020. An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction. International Journal of Management Reviews. 22 (3), pp. 287-317. https://doi.org/10.1111/ijmr.12226Leaders or organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. 2020. Leaders or organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels. International Journal of Contemporary Hospitality Management. 32 (6), pp. 2055-2074. https://doi.org/10.1108/IJCHM-05-2019-0463Co-creating brand image and reputation through stakeholder's social network
Foroudi, P., Nazarian, A., Ziyadin, S., Kitchen, P., Hafeez, K., Priporas, C. and Pantano, E. 2020. Co-creating brand image and reputation through stakeholder's social network. Journal of Business Research. 114, pp. 42-59. https://doi.org/10.1016/j.jbusres.2020.03.035Intellectual evolution of social innovation: a bibliometric analysis and avenues for future research trends
Foroudi, P., Akarsu, T., Marvi, R. and Balakrishnan, J. 2021. Intellectual evolution of social innovation: a bibliometric analysis and avenues for future research trends. Industrial Marketing Management. 93, pp. 446-465. https://doi.org/10.1016/j.indmarman.2020.03.026The impact of brand value on brand competitiveness
Gupta, S., Gallear, D., Rudd, J. and Foroudi, P. 2020. The impact of brand value on brand competitiveness. Journal of Business Research. 112, pp. 210-222. https://doi.org/10.1016/j.jbusres.2020.02.033From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape
Vollero, A., Palazzo, M., Siano, A. and Foroudi, P. 2021. From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal. 24 (2), pp. 143-160. https://doi.org/10.1108/QMR-12-2017-0184Establishing psychological relationship between female customers and retailers: a study of the small to medium scale clothing retail industry
Edirisinghe, D., Nazarian, A., Foroudi, P. and Lindridge, A. 2020. Establishing psychological relationship between female customers and retailers: a study of the small to medium scale clothing retail industry. Qualitative Market Research: An International Journal. 23 (3), pp. 471-501. https://doi.org/10.1108/qmr-12-2017-0167Conceptualizing corporate identity in a dynamic environment
Tourky, M., Foroudi, P., Gupta, S. and Shaalan, A. 2021. Conceptualizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal. 24 (2), pp. 113-142. https://doi.org/10.1108/QMR-01-2018-0003Developing corporate communications: insights from the Italian scenario
Palazzo, M., Foroudi, P., Kitchen, P. and Siano, A. 2020. Developing corporate communications: insights from the Italian scenario. Qualitative Market Research: An International Journal. 23 (3), pp. 407-426. https://doi.org/10.1108/QMR-12-2017-0185THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation
Foroudi, P., Marvi, R. and Kizgin, H. 2020. THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation. International Journal of Information Management. 52, pp. 1-17. https://doi.org/10.1016/j.ijinfomgt.2020.102075How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana
Palazzo, M., Deigh, L., Foroudi, P. and Siano, A. 2020. How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana. Qualitative Market Research: An International Journal. 23 (4), pp. 933-960. https://doi.org/10.1108/qmr-01-2018-0013Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, S., Melewar, T., Priporas, C., Foroudi, P. and Dennis, C. 2020. Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research. 109, pp. 472-488. https://doi.org/10.1016/j.jbusres.2019.11.079Continuance interaction intention in retailing: relations between customer values, satisfaction, loyalty, and identification
Foroudi, P., Cuomo, M. and Foroudi, M. 2020. Continuance interaction intention in retailing: relations between customer values, satisfaction, loyalty, and identification. Information Technology and People. 33 (4), pp. 1303-1326. https://doi.org/10.1108/ITP-09-2018-0421Improving employees' performance through internal marketing and organizational learning: mediating role of organizational innovation in an emerging market
Imani, S., Foroudi, P., Seyyed Amiri, N. and Dehghani, N. 2020. Improving employees' performance through internal marketing and organizational learning: mediating role of organizational innovation in an emerging market. Cogent Business & Management. 7 (1), pp. 1-23. https://doi.org/10.1080/23311975.2020.1762963Explicating place identity attitudes, place architecture attitudes, and identification triad theory
Foroudi, M., Balmer, J., Chen, W., Foroudi, P. and Paschalia, P. 2020. Explicating place identity attitudes, place architecture attitudes, and identification triad theory. Journal of Business Research. 109, pp. 321-336. https://doi.org/10.1016/j.jbusres.2019.12.010Country-of-origin effect and millennials’ wine preferences-a comparative experiment
Foroudi, P., Cuomo, M., Rossi, M. and Festa, G. 2020. Country-of-origin effect and millennials’ wine preferences-a comparative experiment. British Food Journal. 122 (8), pp. 2425-2441. https://doi.org/10.1108/BFJ-06-2019-0468Celebrity endorsement and the attitude towards luxury brands for a sustainable consumption
Cuomo, M., Foroudi, P., Tortora, D., Hussain, S. and Melewar, T. 2019. Celebrity endorsement and the attitude towards luxury brands for a sustainable consumption. Sustainability. 11 (23). https://doi.org/10.3390/su11236791Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city
Akarsu, T., Foroudi, P. and Melewar, T. 2019. Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 209-224Towards the development of community commitment based on musical events in the Dominican Republic
Foroudi, P., Imani, S., Foroudi, M. and Espinal, M. 2019. Towards the development of community commitment based on musical events in the Dominican Republic. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 182-206Whispering experience: configuring the symmetrical and asymmetrical paths to travelers' satisfaction and passion
Foroudi, P., Marvi, R. and Nazarian, A. 2019. Whispering experience: configuring the symmetrical and asymmetrical paths to travelers' satisfaction and passion. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 160-181A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty
Foroudi, P., Tajeddini, K. and Marvi, R. 2019. A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 109-143Examining the destination website: a case of Visit Tatarstan
Ageeva, E. and Foroudi, P. 2019. Examining the destination website: a case of Visit Tatarstan. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 267-284The effect of fashion e-blogs on women's intention to use
Foroudi, P., Nazarian, A. and Aziz, U. 2020. The effect of fashion e-blogs on women's intention to use. in: Rana, N., Slade, E., Sahu, G., Kizgin, H., Singh, N., Dey, B., Gutierrez, A. and Dwivedi, Y. (ed.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development Springer International Publishing. pp. 19-40Evaluating the factors of corporate website favorability: a case of UK and Russia
Ageeva, E., Melewar, T., Foroudi, P. and Dennis, C. 2019. Evaluating the factors of corporate website favorability: a case of UK and Russia. Qualitative Market Research: An International Journal. 22 (5), pp. 687-715. https://doi.org/10.1108/QMR-09-2017-0122Relationship between corporate identity, place architecture, and identification: an exploratory case study
Foroudi, M., Balmer, J., Chen, W. and Foroudi, P. 2019. Relationship between corporate identity, place architecture, and identification: an exploratory case study. Qualitative Market Research: An International Journal. 22 (5), pp. 638-668. https://doi.org/10.1108/QMR-03-2017-0076Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting
Brown, D., Foroudi, P. and Hafeez, K. 2019. Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting. Qualitative Market Research: An International Journal. 22 (5), pp. 609-637. https://doi.org/10.1108/QMR-10-2017-0131Linking identity and heritage with image and a reputation for competition
Foroudi, P., Cuomo, M., Foroudi, M., Katsikeas, C. and Gupta, S. 2020. Linking identity and heritage with image and a reputation for competition. Journal of Business Research. 113, pp. 371-325. https://doi.org/10.1016/j.jbusres.2019.09.042Love is the bridge between you and everything: relationships of identity, experience, and benevolence to travelers’ loyalty and willingness to purchase
Foroudi, P. and Marvi, R. 2019. Love is the bridge between you and everything: relationships of identity, experience, and benevolence to travelers’ loyalty and willingness to purchase. in: Tajeddini, K., Ratten, V. and Merkle, T. (ed.) Tourism, Hospitality and Digital Transformation: Strategic Management Aspects Routledge. pp. 47-71A holistic framework of corporate website favourability
Ageeva, E., Foroudi, P., Melewar, T., Nguyen, B. and Dennis, C. 2020. A holistic framework of corporate website favourability. Corporate Reputation Review. 23 (3), pp. 201-214. https://doi.org/10.1057/s41299-019-00079-9Does corporate reputation matter? Role of social media in consumer intention to purchase innovative food product
Balakrishnan, J. and Foroudi, P. 2020. Does corporate reputation matter? Role of social media in consumer intention to purchase innovative food product. Corporate Reputation Review. 23 (3), pp. 181-200.Conceptualizing and managing corporate logo: a qualitative study
Foroudi, P., Foroudi, M., Nguyen, B. and Gupta, S. 2019. Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal. 22 (3), pp. 381-404. https://doi.org/10.1108/QMR-04-2017-0080Finding the right management approach in independent hotels
Nazarian, A., Atkinson, P., Foroudi, P. and Dennis, K. 2019. Finding the right management approach in independent hotels. International Journal of Contemporary Hospitality Management. 31 (7), pp. 2862-2883. https://doi.org/10.1108/IJCHM-08-2018-0700Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies
Pantano, E., Priporas, C. and Foroudi, P. 2019. Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies. International Journal of Retail & Distribution Management. 47 (2), pp. 202-219. https://doi.org/10.1108/IJRDM-07-2018-0120An integrated core competence evaluation framework for portfolio management in the oil industry
Hafeez, K., Foroudi, P. and Nguyen, B. 2019. An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making. 18 (3), pp. 229-256. https://doi.org/10.1504/ijmdm.2019.10014615Cues adopted by consumers in examining corporate website favorability: an empirical study of financial institutions in the UK and Russia
Ageeva, E., Melewar, T., Foroudi, P. and Dennis, C. 2019. Cues adopted by consumers in examining corporate website favorability: an empirical study of financial institutions in the UK and Russia. Journal of Business Research. 98, pp. 15-32. https://doi.org/10.1016/j.jbusres.2018.12.079Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, P., Yu, Q., Gupta, S. and Foroudi, M. 2019. Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change. 138, pp. 218-227. https://doi.org/10.1016/j.techfore.2018.09.006Far apart yet close: social media on acculturation among international students in the UK
Yu, Q., Foroudi, P. and Gupta, S. 2019. Far apart yet close: social media on acculturation among international students in the UK. Technological Forecasting and Social Change. 145, pp. 493-502. https://doi.org/10.1016/j.techfore.2018.09.026Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector
Gheitani, A., Imani, S., Seyyedamiri, N. and Foroudi, P. 2019. Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector. International Journal of Islamic and Middle Eastern Finance and Management. 12 (1), pp. 76-95. https://doi.org/10.1108/IMEFM-01-2018-0029Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)
Hafeez, K., Alghatas, F., Foroudi, P., Nguyen, B. and Gupta, S. 2019. Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology and People. 32 (2), pp. 405-429. https://doi.org/10.1108/itp-09-2016-0202How do entrepreneurs learn and engage in an online community-of-practice? A case study approach
Hafeez, K., Foroudi, P., Nguyen, B., Gupta, S. and Alghatas, F. 2018. How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology. 37 (7), pp. 714-735. https://doi.org/10.1080/0144929X.2018.1474255Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance
Foroudi, P. 2019. Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance. International Journal of Hospitality Management. 76 (Part A), pp. 271-285. https://doi.org/10.1016/j.ijhm.2018.05.016Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA
Ageeva, E., Melewar, T., Foroudi, P., Dennis, C. and Jin, Z. 2018. Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA. Journal of Business Research. 89, pp. 287-304. https://doi.org/10.1016/j.jbusres.2018.01.036Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012The role of physical metaphors for decision-making in integrated corporate communication
Siano, A., Vollero, A., Volpe, M., Confetto, M., Foroudi, P. and Palazzo, M. 2018. The role of physical metaphors for decision-making in integrated corporate communication. The Bottom Line. 31 (1), pp. 42-55. https://doi.org/10.1108/bl-09-2017-0030A framework for business model with strategic innovation in ICT firms: the importance of information
Faghih, N., Dastourian, B., Sajadi, S., Henten, A. and Foroudi, P. 2018. A framework for business model with strategic innovation in ICT firms: the importance of information. The Bottom Line. 31 (1), pp. 16-41. https://doi.org/10.1108/bl-01-2018-0002Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention
Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. and Kitchen, P. 2018. Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research. 89, pp. 462-474. https://doi.org/10.1016/j.jbusres.2018.01.031The role of corporate identity management in the higher education sector: an exploratory case study
Melewar, T., Foroudi, P., Dinnie, K. and Nguyen, B. 2018. The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications. 24 (4), pp. 337-359. https://doi.org/10.1080/13527266.2017.1414073Investigating the effects of smart technology on customer dynamics and customer experience
Foroudi, P., Gupta, S., Sivarajah, U. and Broderick, A. 2018. Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior. 80, pp. 271-282. https://doi.org/10.1016/j.chb.2017.11.014The value and significance of corporate community relations: an Italian SME perspective
Palazzo, M., Foroudi, P., Siano, A. and Kitchen, P. 2017. The value and significance of corporate community relations: an Italian SME perspective. The Bottom Line. 30 (4), pp. 330-344. https://doi.org/10.1108/BL-08-2017-0019Information technology directors' efforts on innovation, integrated marketing communications and brand equity
Seyyed Amiri, N., Dastourian, B., Foroudi, P. and Nankali, A. 2017. Information technology directors' efforts on innovation, integrated marketing communications and brand equity. The Bottom Line. 30 (4), pp. 297-309. https://doi.org/10.1108/BL-08-2017-0022Corporate e-communication: its relationship with the corporate logo in the construction of digital interaction platforms
Foroudi, P. and Montes, E. 2017. Corporate e-communication: its relationship with the corporate logo in the construction of digital interaction platforms. The Bottom Line. 30 (3), pp. 201-215. https://doi.org/10.1108/bl-08-2017-0023Rethinking Bernstein communication wheel: a re-visitation of a communication tool
Siano, A., Palazzo, M., Foroudi, P. and Vollero, A. 2017. Rethinking Bernstein communication wheel: a re-visitation of a communication tool. The Bottom Line. 30 (3), pp. 186-194. https://doi.org/10.1108/BL-08-2017-0018Why leadership style matters: a closer look at transformational leadership and internal marketing
Akbari, M., Seyyed Amiri, N., Imani, S., Rezaeei, N. and Foroudi, P. 2017. Why leadership style matters: a closer look at transformational leadership and internal marketing. The Bottom Line. 30 (4), pp. 258-278. https://doi.org/10.1108/BL-08-2017-0021PROMISING THE DREAM: Changing destination image of London through the effect of website place
Foroudi, P., Akarsu, T., Ageeva, E., Foroudi, M., Dennis, C. and Melewar, T. 2018. PROMISING THE DREAM: Changing destination image of London through the effect of website place. Journal of Business Research. 83, pp. 97-110. https://doi.org/10.1016/j.jbusres.2017.10.003Digital technology and marketing management capability: achieving growth in SMEs
Foroudi, P., Gupta, S., Nazarian, A. and Duda, M. 2017. Digital technology and marketing management capability: achieving growth in SMEs. Qualitative Market Research: An International Journal. 20 (2), pp. 230-246. https://doi.org/10.1108/QMR-01-2017-0014Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T., Foroudi, P., Gupta, S., Kitchen, P. and Foroudi, M. 2017. Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing. 51 (3), pp. 572-604. https://doi.org/10.1108/EJM-08-2015-0616IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T. and Foroudi, M. 2017. IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing. 51 (3), pp. 528-550. https://doi.org/10.1108/EJM-08-2015-0527Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico
Foroudi, P., Hafeez, K. and Foroudi, M. 2017. Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico. Qualitative Market Research: An International Journal. 20 (2), pp. 158-180. https://doi.org/10.1108/QMR-05-2015-0043Corporate identity and social media: existence and extension of the organization
Devereux, L., Melewar, T. and Foroudi, P. 2017. Corporate identity and social media: existence and extension of the organization. International Studies of Management and Organization. 47 (2), pp. 110-134.Corporate logo: history, definition, and components
Foroudi, P., Melewar, T. and Gupta, S. 2017. Corporate logo: history, definition, and components. International Studies of Management and Organization. 47 (2), pp. 176-196. https://doi.org/10.1080/00208825.2017.1256166Influence of national culture and balanced organizational culture on the hotel industry's performance
Nazarian, A., Atkinson, P. and Foroudi, P. 2017. Influence of national culture and balanced organizational culture on the hotel industry's performance. International Journal of Hospitality Management. 63, pp. 22-32. https://doi.org/10.1016/j.ijhm.2017.01.003The role of place branding and image in the development of sectoral clusters: the case of Dubai
Hafeez, K., Foroudi, P., Keith, D., Nguyen, B. and Parahoo, S. 2016. The role of place branding and image in the development of sectoral clusters: the case of Dubai. Journal of Brand Management. 23 (4), pp. 383-402. https://doi.org/10.1057/bm.2016.18The local brand representative in reseller networks
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. The local brand representative in reseller networks. Journal of Business Research. 69 (12), pp. 5712-5723. https://doi.org/10.1016/j.jbusres.2016.01.046Marketing innovation: a consequence of competitiveness
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. Marketing innovation: a consequence of competitiveness. Journal of Business Research. 69 (12), pp. 5671-5681. https://doi.org/10.1016/j.jbusres.2016.02.042Influence of innovation capability and customer experience onreputation and loyalty
Foroudi, P., Jin, Z., Gupta, S., Melewar, T. and Foroudi, M. 2016. Influence of innovation capability and customer experience onreputation and loyalty. Journal of Business Research. 69 (11), pp. 4882-4889. https://doi.org/10.1016/j.jbusres.2016.04.047A framework of place branding, place image, and place reputation: antecedents and moderators
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M. and Nguyen, B. 2016. A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal. 19 (2), pp. 241-264. https://doi.org/10.1108/QMR-02-2016-0020Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting
Foroudi, P., Melewar, T. and Gupta, S. 2014. Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research. 67 (11), pp. 2269-2281. https://doi.org/10.1016/j.jbusres.2014.06.015Tourist's destination image through regional tourism: from supply and demand sides perspectives
Ageeva, E. and Foroudi, P. 2011. Tourist's destination image through regional tourism: from supply and demand sides perspectives. Journal of Business Research. 101, pp. 334-348. https://doi.org/10.1016/j.jbusres.2019.04.0346
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