Corporate branding and value creation for initiating and managing relationships in B2B markets
Article
Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. and Eng, T. 2020. Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal. 23 (2), pp. 627-661. https://doi.org/10.1108/QMR-12-2017-0168
Type | Article |
---|---|
Title | Corporate branding and value creation for initiating and managing relationships in B2B markets |
Authors | Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. and Eng, T. |
Abstract | Purpose |
Publisher | Emerald Publishing Limited |
Journal | Qualitative Market Research: An International Journal |
ISSN | 1352-2752 |
Publication dates | |
Online | 27 May 2020 |
11 Dec 2020 | |
Publication process dates | |
Deposited | 23 Mar 2020 |
Submitted | 16 Mar 2018 |
Accepted | 19 Mar 2020 |
Output status | Published |
Accepted author manuscript | |
Copyright Statement | Publisher: Emerald Publishing Limited |
Digital Object Identifier (DOI) | https://doi.org/10.1108/QMR-12-2017-0168 |
Language | English |
https://repository.mdx.ac.uk/item/88x92
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