The effect of fashion e-blogs on women's intention to use

Book chapter

Foroudi, P., Nazarian, A. and Aziz, U. 2020. The effect of fashion e-blogs on women's intention to use. in: Rana, N., Slade, E., Sahu, G., Kizgin, H., Singh, N., Dey, B., Gutierrez, A. and Dwivedi, Y. (ed.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development Springer International Publishing. pp. 19-40
Chapter titleThe effect of fashion e-blogs on women's intention to use
AuthorsForoudi, P., Nazarian, A. and Aziz, U.
Abstract

The aim of this study is to identify (i) the key elements and consequences of fashion e-blogs and (ii) what effects fashion e-blogs have on women’s intention to use them. There is a large body of research in domains ranging from e-blogs, perceived ease of use, perceived usefulness, and intention to use. The significance of this research is that even though the social media, e-WOM and e-blogs are becoming normal ways to communicate, the effects and influence of them on businesses are limited. Data were gathered from women who interacted in five e-e-blogs. This article contributes to the growing literature on e-blog brands. This study samples a significant segment of fashion blogging consumers. Key implications for managers and researchers are highlighted.

Page range19-40
Book titleDigital and Social Media Marketing: Emerging Applications and Theoretical Development
EditorsRana, N., Slade, E., Sahu, G., Kizgin, H., Singh, N., Dey, B., Gutierrez, A. and Dwivedi, Y.
PublisherSpringer International Publishing
SeriesAdvances in Theory and Practice of Emerging Markets
ISBN
Hardcover9783030243739
Electronic9783030243746
Publication dates
Online12 Nov 2019
Print01 Jan 2020
Publication process dates
Deposited18 Nov 2019
Submitted18 Oct 2018
Accepted19 Sep 2019
Output statusPublished
Accepted author manuscript
Copyright Statement

This is an accepted version of an chapter published in Digital and Social Media Marketing: Emerging Applications and Theoretical Development. The final authenticated version is available online at: https://doi.org/10.1007/978-3-030-24374-6_2

Additional information

Series Print ISSN: 2522-5006
Series Online ISSN: 2522-5014

Digital Object Identifier (DOI)https://doi.org/10.1007/978-3-030-24374-6_2
LanguageEnglish
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Accepted author manuscript
22Feb19-The Role of Fashion Blogs on Women.pdf

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