Antecedents and consequences of co-creation value with a resolution of complex P2P relationships

Purpose
This research addresses three questions: (i) What are the main factors influencing co-creation behaviour among peers in a peer-to-peer (P2P) platform? (ii) What are the key consequences of such behaviour? (iii) What are the main factors that positively influence a sense of commitment among peers in a P2P platform?
Design
This study used a positivist paradigm (quantitative method) to scrutinise the causal associations among the scale validation and causal configurations of influential factors by employing fsQCA (fuzzy set qualitative comparative analysis).
Findings
The findings reveal the significance of co-creation behaviour in enhancing the sense of commitment in a P2P platform. Important implications for hospitality managers and researchers are highlighted.
Practical Implication
The findings of this research provide interesting insights for peer providers in a peer platform on how to enhance co-creation. They also offer guidelines on how to build a positive sense of commitment in the peer platform.
Originality
This research offers a unique theoretical contribution by investigating the antecedents and consequences of co-creation behaviour at the peer level. Drawing on complexity theory, the research also proposes two tenets supporting the managerial contribution by identifying and clarifying how co-creation behaviour and related constructs can lead to a sense of commitment between peers in a P2P platform.

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