Greener labels, stronger bonds: driving engagement and value co-creation through retailers’ sustainability and sustainable development goals alignment

Article

Durmaz, G., Foroudi, P., Melewar, T.C., Dennis, C. and Dilmperi, A. 2026. Greener labels, stronger bonds: driving engagement and value co-creation through retailers’ sustainability and sustainable development goals alignment. Qualitative Market Research: An International Journal. 29 (1), pp. 100-130. https://doi.org/10.1108/qmr-06-2025-0126
TypeArticle
TitleGreener labels, stronger bonds: driving engagement and value co-creation through retailers’ sustainability and sustainable development goals alignment
AuthorsDurmaz, G., Foroudi, P., Melewar, T.C., Dennis, C. and Dilmperi, A.
Abstract

Purpose
This study aims to explore consumers’ perceptions of retailers’ corporate image, focusing on corporate social responsibility, climate change engagement and sustainability initiatives such as the adoption of recyclable packaging and efforts to reduce carbon footprints and CO2 emissions.

Design/methodology/approach
An exploratory research approach was used to gain deeper insights into consumers’ perceptions of retailers’ corporate image and sustainability practices. The study involved six focus group discussions conducted with a total of 33 private label brand (PLB) consumers.

Findings
An exploratory research approach was used to gain deeper insights into consumers’ perceptions of retailers’ corporate image and sustainability practices. The study involved six focus group discussions conducted with a total of 33 PLB consumers.

Originality/value
This study is among the first to qualitatively examine how retailers’ sustainability and alignment with UN SDG12 and SDG8 influence customer engagement and value co-creation in the PLB context. Unlike previous research that treated these concepts separately, it offers an integrated view of how sustainability narratives foster deeper consumer involvement. The findings show that sustainability cues prompt both active and passive co-creative behaviours, such as storytelling, feedback and eco-conscious participation. Based on these insights, a conceptual model is proposed to illustrate the dynamic relationship between sustainability and customer engagement, highlighting the cognitive, emotional and behavioural dimensions that shape value co-creation.

KeywordsValue co-creation; Customer engagement; Private label brands; Sustainability; Climate change engagement
Sustainable Development Goals12 Responsible consumption and production
Middlesex University ThemeSustainability
PublisherEmerald Publishing Limited
JournalQualitative Market Research: An International Journal
ISSN1352-2752
Electronic1758-7646
Publication dates
Online31 Dec 2025
Print14 Jan 2026
Publication process dates
Submitted22 Jun 2025
Accepted11 Nov 2025
Deposited12 Feb 2026
Output statusPublished
Accepted author manuscript
License
File Access Level
Open
Copyright Statement

© Emerald Publishing Limited
This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please visit Marketplace https://marketplace.copyright.com/rs-ui-web/mp

Digital Object Identifier (DOI)https://doi.org/10.1108/qmr-06-2025-0126
Related Output
Has versionhttps://researchonline.gcu.ac.uk/en/publications/greener-labels-stronger-bonds-driving-engagement-and-value-co-cre/
LanguageEnglish
Permalink -

https://repository.mdx.ac.uk/item/330y1v

Log in to edit

Download files

Accepted author manuscript
AAM - Greener Labels Stronger Bonds.pdf
License: CC BY-NC 4.0
File access level: Open

  • 46
    total views
  • 16
    total downloads
  • 2
    views this month
  • 0
    downloads this month

Export as

Related outputs

Beyond green promises: scepticism, heuristic cues, and authenticity in sustainable tourism participation: the case of the Lake District and Stonehenge
Durmaz, G. and Melewar, T.C. 2026. Beyond green promises: scepticism, heuristic cues, and authenticity in sustainable tourism participation: the case of the Lake District and Stonehenge. in: Durmaz, G., Foroudi, P., Melewar, T.C., Dennis, C. and Mauri, C. (ed.) The Three Hs: Hotels, Hospitality and Holidays: Strategies for Successful Place Brands in the Post-Pandemic “New Normal” De Gruyter. pp. 265-290
Antecedents of user co-creation on transactional two-sided digital platforms and their impact on brand love: an affordance perspective
Lin, Z., Foroudi, P., Cottam, E. and Lengler, J. 2026. Antecedents of user co-creation on transactional two-sided digital platforms and their impact on brand love: an affordance perspective. Internet Research. https://doi.org/10.1108/INTR-09-2023-0813
Effect of corporate identity on employee job satisfaction: insights for internal branding
Gilani, H., Tzempelikos, N. and Melewar, T.C. 2026. Effect of corporate identity on employee job satisfaction: insights for internal branding. Journal of Communication Management. https://doi.org/10.1108/JCOM-03-2025-0069
The influences of branding on personal selling and sales management strategies for the digital age
Foroudi, P., Tzempelikos, N., Melewar, T.C. and Dennis, C. 2026. The influences of branding on personal selling and sales management strategies for the digital age . Journal of Business Research. 210. https://doi.org/10.1016/j.jbusres.2026.116171
Examining a boundary condition of customer co-creation: customer engagement
Battor, M., Binyamien, E. and Dennis, C. 2026. Examining a boundary condition of customer co-creation: customer engagement. Management Decision. https://doi.org/10.1108/MD-03-2025-0830
Introduction to Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies
Foroudi, P., Melewar, T. and Dennis, C. 2026. Introduction to Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies. in: Foroudi, P., Melewar, T. and Dennis, C. (ed.) Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies Emerald Publishing Limited.
Ethics in influencer marketing: a review, synthesis and research directions
Mehra, D., Gupta, A., Gupta, S., Melewar, T.C. and Gee, L. 2026. Ethics in influencer marketing: a review, synthesis and research directions. International Journal of Advertising. https://doi.org/10.1080/02650487.2026.2627108
Guest editorial: Navigating design, branding and marketing in the era of technology and sustainability
Chrimes, C., Boardman, R., Melewar, T.C. and Dennis, C. 2026. Guest editorial: Navigating design, branding and marketing in the era of technology and sustainability. Management Decision. 64 (2), pp. 493-497. https://doi.org/10.1108/md-02-2026-418
The impact of internal marketing on knowledge sharing capability
Foroudi, P., Marvi, R. and Imani, S. 2026. The impact of internal marketing on knowledge sharing capability. European Journal of International Management. 28 (1), pp. 124-165. https://doi.org/10.1504/EJIM.2026.150365
Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry
Akarsu, T., Marvi, R. and Foroudi, P. 2026. Towards an understanding of corporate heritage: its evolution from 2006 to 2019 and an agenda for future inquiry. European Journal of International Management. 28 (2), pp. 248-287. https://doi.org/10.1504/EJIM.2026.151138
Integrating corporate identity, social responsibility and reputation
Foroudi, P., Melewar, T.C., Tzempelikos, N., Che Ha, N. and Tourky, M. 2025. Integrating corporate identity, social responsibility and reputation. International Journal of Hospitality Management. 130, p. 104224. https://doi.org/10.1016/j.ijhm.2025.104224
Branding with purpose: corporate reputation, CSR, and SDGs in advertising [Editorial]
Foroudi, P., Tzempelikos, N., Melewar, T.C. and Dennis, C. 2025. Branding with purpose: corporate reputation, CSR, and SDGs in advertising [Editorial]. International Journal of Advertising. 44 (8), pp. 1395-1406. https://doi.org/10.1080/02650487.2025.2589688
Introduction to the future priorities for design, branding, marketing and retail: the era of technology and sustainability
Chrimes, C., Boardman, R., Melewar, T.C. and Dennis, C. 2025. Introduction to the future priorities for design, branding, marketing and retail: the era of technology and sustainability. in: Chrimes, C., Boardman, R., Melewar, T.C. and Dennis, C. (ed.) Future Priorities for Design, Branding, Marketing and Retail Emerald Publishing Limited. pp. 3-10
‘The Good Place’: investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers
Fona, C., Melewar, T., Dennis, C. and Dinnie, K. 2025. ‘The Good Place’: investigating the social responsibility image of countries and its impact on the attractiveness of highly skilled workers. Journal of Brand Management. 32, pp. 238-255. https://doi.org/10.1057/s41262-024-00373-w
Fostering impact through resonance: collaborative methodologies in arts research
Elf, P., Dilmperi, A., Whitehouse, S., Stravaki, G., Farmer, C. and Casey, K. 2025. Fostering impact through resonance: collaborative methodologies in arts research. European Journal of Marketing. 59 (6), pp. 1554-1566. https://doi.org/10.1108/EJM-04-2024-0342
'Some like it hot': the role of identity, website, co-creation behavior on identification and love
Foroudi, P. and Marvi, R. 2025. 'Some like it hot': the role of identity, website, co-creation behavior on identification and love. European Journal of International Management. 27 (4), pp. 623-670. https://doi.org/10.1504/EJIM.2025.150037
Praise of intra-organisational social capital and knowledge-sharing behaviours in MNCs: understanding the human resource development mechanism role
Imani, S., Foroudi, P. and Marvi, R. 2025. Praise of intra-organisational social capital and knowledge-sharing behaviours in MNCs: understanding the human resource development mechanism role. European Journal of International Management. 27 (4), pp. 566-622. https://doi.org/10.1504/EJIM.2025.150038
Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors
Foroudi, P., Paydas Turan, C., Melewar, T., Dennis, C. and Tzempelikos, N. 2024. Corporate identity management: a study of employees’ perceptions in the context of the retail and the hospitality and tourism sectors. International Journal of Hospitality Management. 122, p. 103876. https://doi.org/10.1016/j.ijhm.2024.103876
Job demands-resources theory extended: stress, loneliness, andcare responsibilities impacting UK doctoral students’ and academics’ mental health
Ueno, A., Yu, C., Curtis, L. and Dennis, C. 2024. Job demands-resources theory extended: stress, loneliness, andcare responsibilities impacting UK doctoral students’ and academics’ mental health. Studies in Higher Education. 50 (4), pp. 808-823. https://doi.org/10.1080/03075079.2024.2357148
Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Z., Ho, J., Tan, G., Ooi, K. and Dennis, C. 2024. Will social media celebrities drive me crazy? Exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce. International Journal of Consumer Studies. 48 (3). https://doi.org/10.1111/ijcs.13047
Digital transformation: A multidisciplinary perspective and future research agenda
Paul, J., Ueno, A., Dennis, C., Alamanos, E., Curtis, L., Foroudi, P., Kacprzak, A., Kunz, W.H., Liu, J., Marvi, R., Nair, S., Ozdemir, O., Pantano, E., Papadopoulos, T., Petit, O., Tyagi, S. and Wirtz, J. 2024. Digital transformation: A multidisciplinary perspective and future research agenda. International Journal of Consumer Studies. 48 (2). https://doi.org/10.1111/ijcs.13015
Emerging digital technologies and consumer decision-making in retail sector: towards an integrative conceptual framework
Sharma, P., Ueno, A., Dennis, C. and Turan, P. 2023. Emerging digital technologies and consumer decision-making in retail sector: towards an integrative conceptual framework. Computers in Human Behavior. 148. https://doi.org/10.1016/j.chb.2023.107913
Digital exclusion and relative digital deprivation: exploring factors and moderators of internet non-use in the UK
Ueno, A., Dennis, C. and Dafoulas, G. 2023. Digital exclusion and relative digital deprivation: exploring factors and moderators of internet non-use in the UK. Technological Forecasting and Social Change. 197. https://doi.org/10.1016/j.techfore.2023.122935
ChatGPT and consumers: benefits, pitfalls and future research agenda
Paul, J., Ueno, A. and Dennis, C. 2023. ChatGPT and consumers: benefits, pitfalls and future research agenda. International Journal of Consumer Studies. 47 (4), pp. 1213-1225. https://doi.org/10.1111/ijcs.12928
Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors
Hussain, S., Pascaru, O., Priporas, C., Foroudi, P., Melewar, T. and Dennis, C. 2023. Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors. European Business Review. 35 (469), pp. 469-499. https://doi.org/10.1108/ebr-05-2022-0098
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
Koohang, A., Nord, J., Ooi, K., Tan, G., Al-Emran, M., Aw, E., Baabdullah, A., Buhalis, D., Cham, T., Dennis, C., Dutot, V., Dwivedi, Y., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M., Ueno, A. and Wong, L. 2023. Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems. 63 (3), pp. 735-765. https://doi.org/10.1080/08874417.2023.2165197
The pandemic consumer response: a stockpiling perspective and shopping channel preferences
Papagiannidis, S., Alamanos, E., Bourlakis, M. and Dennis, C. 2023. The pandemic consumer response: a stockpiling perspective and shopping channel preferences. British Journal of Management. 34 (2), pp. 664-691. https://doi.org/10.1111/1467-8551.12616
The effect of waiters’ occupational identity on employee turnover within the context of Michelin-starred restaurants
Jerez Jerez, M., Melewar, T. and Foroudi, P. 2023. The effect of waiters’ occupational identity on employee turnover within the context of Michelin-starred restaurants. Journal of Hospitality and Tourism Research. 47 (7), pp. 1215-1243. https://doi.org/10.1177/10963480211034903
Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020
Akarsu, T., Marvi, R. and Foroudi, P. 2022. Service failure research in the hospitality and tourism industry: a synopsis of past, present and future dynamics from 2001 to 2020. International Journal of Contemporary Hospitality Management. https://doi.org/10.1108/IJCHM-11-2021-1441
Dark side of sharing economy: examining the unethical practices and its impact on coopetition and firm performance
Chatterjee, S., Chaudhuri, R., Vrontis, D. and Foroudi, P. 2022. Dark side of sharing economy: examining the unethical practices and its impact on coopetition and firm performance. Journal of Business-to-Business Marketing. 29 (1), pp. 69-85. https://doi.org/10.1080/1051712X.2022.2039479
Let us talk about something: the evolution of e-WOM from the past to the future
Akbari, M., Foroudi, P., Fashami, R., Mahavarpour, N. and Khodayari, M. 2022. Let us talk about something: the evolution of e-WOM from the past to the future. Journal of Business Research. 149, pp. 663-689. https://doi.org/10.1016/j.jbusres.2022.05.061
The evolution of food security: where are we now, where should we go next?
Akbari, M., Foroudi, P., Shahmoradi, M., Padash, H., Parizi, Z., Khosravani, A., Ataei, P. and Cuomo, M. 2022. The evolution of food security: where are we now, where should we go next? Sustainability. 14 (6). https://doi.org/10.3390/su14063634
Enhancing value co-creation behaviour in digital peer-to-peer platforms: an integrated approach
Alqayed, Y., Foroudi, P., Kaouther, K., Foroudi, M. and Dennis, C. 2022. Enhancing value co-creation behaviour in digital peer-to-peer platforms: an integrated approach. International Journal of Hospitality Management. 102, pp. 1-19. https://doi.org/10.1016/j.ijhm.2022.103140
Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences
Zha, D., Foroudi, P., Melewar, T. and Jin, Z. 2022. Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal. 25 (2), pp. 205-232. https://doi.org/10.1108/QMR-09-2021-0118
Digital poverty in the UK: analysis of secondary data
Dafoulas, G., Ueno, A. and Dennis, C. 2022. Digital poverty in the UK: analysis of secondary data. London, UK British Academy.
Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping
Pantano, E., Viassone, M., Boardman, R. and Dennis, C. 2022. Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping. Journal of Retailing and Consumer Services. 68. https://doi.org/10.1016/j.jretconser.2022.103074
A mixed-methods investigation of work identity in waiting staff, and its impact on turnover intention
Jerez Jerez, M., Foroudi, P. and Melewar, T. 2022. A mixed-methods investigation of work identity in waiting staff, and its impact on turnover intention. Journal of Quality Assurance in Hospitality and Tourism. 25 (3), pp. 570-595. https://doi.org/10.1080/1528008x.2022.2135158
Generation, susceptibility, and response regarding negativity: an in-depth analysis of negative online reviews
Colmekcioglu, N., Marvi, R., Foroudi, P. and Okumus, F. 2022. Generation, susceptibility, and response regarding negativity: an in-depth analysis of negative online reviews. Journal of Business Research. 153, pp. 235-250. https://doi.org/10.1016/j.jbusres.2022.08.033
Conceptualizing, measuring, and managing marketing assets: developing the marketing assets, communication focus, and capability nexus
Foroudi, P. 2022. Conceptualizing, measuring, and managing marketing assets: developing the marketing assets, communication focus, and capability nexus. Corporate Reputation Review. https://doi.org/10.1057/s41299-022-00148-6
The impact of market orientation on new product performance through product launch quality: a resource-based view
Fakhreddin, F. and Foroudi, P. 2022. The impact of market orientation on new product performance through product launch quality: a resource-based view. Cogent Business & Management. 9 (1), pp. 1-22. https://doi.org/10.1080/23311975.2022.2108220
A bibliometric review of innovation networks: 30 years of study
Rezaei, H., Akbari, M., Karimi, A. and Foroudi, P. 2022. A bibliometric review of innovation networks: 30 years of study. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10056922
Consumer perceptions of Sustainable Development Goals: conceptualisation, measurement, and contingent effects
Foroudi, P., Marvi, R., Cuomo, M., Bagozzi, R., Dennis, C. and Jannelli, R. 2022. Consumer perceptions of Sustainable Development Goals: conceptualisation, measurement, and contingent effects. British Journal of Management. 34 (3), pp. 1157-1183. https://doi.org/10.1111/1467-8551.12637
Antecedents and consequences of co-creation value with a resolution of complex P2P relationships
Foroudi, P., Marvi, R. and Colmekcioglu, N. 2022. Antecedents and consequences of co-creation value with a resolution of complex P2P relationships. International Journal of Contemporary Hospitality Management. 34 (12), pp. 4355-4388. https://doi.org/10.1108/IJCHM-10-2021-1278
Luxury brand value co-creation with online brand communities in the service encounter
Chapman, A. and Dilmperi, A. 2022. Luxury brand value co-creation with online brand communities in the service encounter. Journal of Business Research. 144, pp. 902-921. https://doi.org/10.1016/j.jbusres.2022.01.068
The one thing you need to change is emotions: the effect of multi-sensory marketing on consumer behavior
Abdolmohamad Sagha, M., Seyyedamiri, N., Foroudi, P. and Akbari, M. 2022. The one thing you need to change is emotions: the effect of multi-sensory marketing on consumer behavior. Sustainability. 14 (4), p. 2334. https://doi.org/10.3390/su14042334
Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study
Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. 2022. Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing. 30 (2), pp. 56-72. https://doi.org/10.1177/1069031X221079609
A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles
McLeay, F., Olya, H., Liu, H., Jayawardhena, C. and Dennis, C. 2022. A multi-analytical approach to studying customers motivations to use innovative totally autonomous vehicles. Technological Forecasting and Social Change. 174. https://doi.org/10.1016/j.techfore.2021.121252
Sharing your assets? A holistic review of the sharing economy
Akbari, M., Foroudi, P., Khodayari, M., Rahime Zaman, F., parizi, Z. and Shahriari, E. 2022. Sharing your assets? A holistic review of the sharing economy. Journal of Business Research. 140, pp. 604-625. https://doi.org/10.1016/j.jbusres.2021.11.027
Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspective
Nazarian, A., Velayati, R., Foroudi, P., Edirisinghe, D. and Atkinson, P. 2021. Organizational justice in the hotel industry: revisiting GLOBE from a national culture perspective. International Journal of Contemporary Hospitality Management. 33 (12), pp. 4418-4438. https://doi.org/10.1108/IJCHM-04-2021-0449
Fly me to the moon: from corporate branding orientation to retailer preference and business performance
Foroudi, P., Foroudi, M., Palazzo, M. and Nguyen, B. 2022. Fly me to the moon: from corporate branding orientation to retailer preference and business performance. International Journal of Contemporary Hospitality Management. 34 (1), pp. 78-112. https://doi.org/10.1108/IJCHM-12-2020-1424
Retail managers’ preparedness to capture customers’ emotions: a new synergistic framework to exploit unstructured data with new analytics
Pantano, E., Dennis, C. and Alamanos, E. 2022. Retail managers’ preparedness to capture customers’ emotions: a new synergistic framework to exploit unstructured data with new analytics. British Journal of Management. 33 (3), pp. 1179-1199. https://doi.org/10.1111/1467-8551.12542
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector
Foroudi, P., Palazzo, M. and Sultana, A. 2021. Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. British Food Journal. 123 (13), pp. 221-240. https://doi.org/10.1108/BFJ-11-2020-1008
The effect of home country characteristics on the internationalization of EMNEs: the moderating role of knowledge stock
Foroudi, P., Gupta, S., Patel, P., Batsakis, G., Vaatanen, J. and Czinkota, M. 2023. The effect of home country characteristics on the internationalization of EMNEs: the moderating role of knowledge stock. International Business Review. 32 (2). https://doi.org/10.1016/j.ibusrev.2021.101893
How leadership affects organisational citizenship behaviour – a study of independent hotels
Nazarian, A., Atkinson, P., Foroudi, P., Velayati, R., Edirisinghe, D. and Hosseini Tabaghdehi, A. 2022. How leadership affects organisational citizenship behaviour – a study of independent hotels. International Journal of Culture, Tourism and Hospitality Research. 16 (1), pp. 35-54. https://doi.org/10.1108/IJCTHR-10-2020-0229
Making sense of sensory brand experience: constructing an integrative framework for future research
Zha, D., Foroudi, P., Jin, Z. and Melewar, T. 2022. Making sense of sensory brand experience: constructing an integrative framework for future research. International Journal of Management Reviews. 24 (1), pp. 130-167. https://doi.org/10.1111/ijmr.12270
Instagram influencers: the role of opinion leadership in consumers’ purchase behavior
Fakhreddin, F. and Foroudi, P. 2022. Instagram influencers: the role of opinion leadership in consumers’ purchase behavior. Journal of Promotion Management. 28 (6), pp. 795-825. https://doi.org/10.1080/10496491.2021.2015515
Factors affecting organizational effectiveness in independent hotels – The case of Iran
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. 2021. Factors affecting organizational effectiveness in independent hotels – The case of Iran. Journal of Hospitality and Tourism Management. 46, pp. 293-303. https://doi.org/10.1016/j.jhtm.2021.01.002
The bidirectional complementarity between market orientation and launch proficiency affecting new product performance
Fakhreddin, F., Foroudi, P. and Rasouli Ghahroudi, M. 2021. The bidirectional complementarity between market orientation and launch proficiency affecting new product performance. Journal of Product and Brand Management. 30 (6), pp. 916-936. https://doi.org/10.1108/JPBM-03-2020-2824
Examining the influence of user-generated content on the fashion consumer online experience
Vazquez, D., Cheung, J., Nguyen, B., Dennis, C. and Kent, A. 2021. Examining the influence of user-generated content on the fashion consumer online experience. Journal of Fashion Marketing and Management. 25 (3), pp. 528-547. https://doi.org/10.1108/JFMM-02-2020-0018
Shopping centres revisited: exploring new attributes of attractiveness
Pantano, E., Dennis, C. and De Pietro, M. 2021. Shopping centres revisited: exploring new attributes of attractiveness. Journal of Retailing and Consumer Services. 61. https://doi.org/10.1016/j.jretconser.2021.102576
Forty-nine years of sensory research literature: a review on its development, foundation and future research directions
Akarsu, T., Marvi, R. and Foroudi, P. 2021. Forty-nine years of sensory research literature: a review on its development, foundation and future research directions. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10051055
Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing
Warren, G., Dilmperi, A. and Keith, D. 2021. Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals of Tourism Research. 91, pp. 1-13. https://doi.org/10.1016/j.annals.2021.103276
Investigating the impact of airport architecture to image, experience, and satisfaction
Foroudi, M., Foroudi, P. and Cuomo, M. 2021. Investigating the impact of airport architecture to image, experience, and satisfaction. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10062563
Examining antecedents and consequences of perceived-service-quality in the hotel industry: a comparison between London and New York
Palazzo, M., Foroudi, P. and Ferri, M. 2021. Examining antecedents and consequences of perceived-service-quality in the hotel industry: a comparison between London and New York. The TQM Journal. 33 (7), pp. 193-221. https://doi.org/10.1108/TQM-09-2020-0203
Into the unknown: impact of Coronavirus on UK hotel stock performance
Izadi, J., Foroudi, P. and Nazarian, A. 2021. Into the unknown: impact of Coronavirus on UK hotel stock performance. European Journal of International Management. https://doi.org/10.1504/EJIM.2022.10059238
Memorable experience, tourist-destination identification and destination love
Mohammad Shafiee, M., Foroudi, P. and Tabaeeian, R. 2021. Memorable experience, tourist-destination identification and destination love. International Journal of Tourism Cities. 7 (3), pp. 799-817. https://doi.org/10.1108/IJTC-09-2020-0176
Exploring waiters' occupational identity and turnover intention: a qualitative study focusing on Michelin-starred restaurants in London
Jerez Jerez, M., Melewar, T. and Foroudi, P. 2021. Exploring waiters' occupational identity and turnover intention: a qualitative study focusing on Michelin-starred restaurants in London. Journal of Hospitality and Tourism Management. 47, pp. 22-34. https://doi.org/10.1016/j.jhtm.2021.02.005
Employees occupational identity
Jerez Jerez, M., Melewar, T. and Foroudi, P. 2021. Employees occupational identity. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306
Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in?
Stylidis, D., Cherifi, B. and Melewar, T. 2021. Exploring Czechs' and Greeks' mental associations of London: A tourist destination or a place to live in? Journal of Destination Marketing and Management. 19. https://doi.org/10.1016/j.jdmm.2020.100530
Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions
Francioni, B., Curina, I., Dennis, C., Papagiannidis, S., Alamanos, E., Bourlakis, M. and Hegner, S. 2021. Does trust play a role when it comes to donations? A comparison of Italian and US higher education institutions. Higher Education. 82 (1), pp. 85-105. https://doi.org/10.1007/s10734-020-00623-1
Mixed methods research: why and how to use it
Foroudi, P., Palazzo, M. and Stone, M. 2021. Mixed methods research: why and how to use it. in: Wright, L., Moutinho, L., Stone, M. and Bagozzi, R. (ed.) The Routledge Companion to Marketing Research London / New York Routledge. pp. 73-106
Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, P., Marvi, R., Izadi, J., Foroudi, M. and Pirzadeh, P. 2021. Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 365-400
An assessment of customer experience concept: looking back to move forward
Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and Melewar, T. 2021. An assessment of customer experience concept: looking back to move forward. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306
Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, M., Foroudi, P. and Jin, Z. 2021. Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 113-139
Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
Ahmadi Lari, H., Foroudi, P. and Imani, S. 2021. Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 307-346
Managing marketing competencies: a framework for understanding antecedents of marketing capability and its relation to company’s core competencies
Foroudi, P., Foroudi, M., Hafeez, K. and Izadi, J. 2021. Managing marketing competencies: a framework for understanding antecedents of marketing capability and its relation to company’s core competencies. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 75-112
Corporate identity: definition and components
Foroudi, M., Foroudi, P. and Balmer, J. 2021. Corporate identity: definition and components. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 11-74
Heritage destination love
Andriotis, K., Foroudi, P. and Marvi, R. 2021. Heritage destination love. Qualitative Market Research: An International Journal. 24 (2), pp. 240-259. https://doi.org/10.1108/QMR-03-2020-0038
Conceptualizing corporate identity in a dynamic environment
Tourky, M., Foroudi, P., Gupta, S. and Shaalan, A. 2021. Conceptualizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal. 24 (2), pp. 113-142. https://doi.org/10.1108/QMR-01-2018-0003
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape
Vollero, A., Palazzo, M., Siano, A. and Foroudi, P. 2021. From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal. 24 (2), pp. 143-160. https://doi.org/10.1108/QMR-12-2017-0184
The gloom of COVID-19 shock in hospitality industry: a study of consumer risk perception and adaptive belief in dark cloud of pandemic
Foroudi, P., Tabaghdehi, S. and Marvi, R. 2021. The gloom of COVID-19 shock in hospitality industry: a study of consumer risk perception and adaptive belief in dark cloud of pandemic. International Journal of Hospitality Management. 92, pp. 1-10. https://doi.org/10.1016/j.ijhm.2020.102717
Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach
Hussain, S., Melewar, T., Priporas, C., Foroudi, P. and Yousef, W. 2021. Understanding celebrity trust and its effects on other credibility and image constructs: a qualitative approach. Corporate Reputation Review. 24 (4), pp. 247-262. https://doi.org/10.1057/s41299-020-00107-z
Working together: factors affecting the relationship between leadership and job satisfaction in Iranian HR departments
Nazarian, A., Atkinson, P., Foroudi, P. and Soares, A. 2021. Working together: factors affecting the relationship between leadership and job satisfaction in Iranian HR departments. Journal of General Management. 46 (3), pp. 229-245. https://doi.org/10.1177/0306307020968535
From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast
Palazzo, M., Vollero, A., Siano, A. and Foroudi, P. 2021. From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism. 24 (4), pp. 567-589. https://doi.org/10.1080/13683500.2020.1782856
Digital transformation and tourist experience co-design: big social data for planning cultural tourism
Cuomo, M., Tortora, D., Foroudi, P., Giordano, A., Festa, G. and Metallo, G. 2021. Digital transformation and tourist experience co-design: big social data for planning cultural tourism. Technological Forecasting and Social Change. 162, pp. 1-9.
Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure
Nguyen, B., Chen, J., Foroudi, P., Yu, X., Chen, C. and Yen, D. 2022. Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure. Journal of Strategic Marketing. 30 (5), pp. 443-480. https://doi.org/10.1080/0965254X.2020.1807590
What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context
Akarsu, T., Foroudi, P. and Melewar, T. 2020. What makes Airbnb likeable? Exploring the nexus between service attractiveness, country image, perceived authenticity and experience from a social exchange theory perspective within an emerging economy context. International Journal of Hospitality Management. 91. https://doi.org/10.1016/j.ijhm.2020.102635
A bibliometric investigation of service failure literature and a research agenda
Foroudi, P., Kitchen, P., Marvi, R., Akarsu, T. and Udon, H. 2020. A bibliometric investigation of service failure literature and a research agenda. European Journal of Marketing. 54 (10), pp. 2575-2619. https://doi.org/10.1108/EJM-07-2019-0588
Place/Nation branding and marketing: rethinking synergies and relations [Editorial]
Foroudi, P., Dennis, C. and Melewar, T. 2020. Place/Nation branding and marketing: rethinking synergies and relations [Editorial]. Journal of Business Research. 116, pp. 595-596. https://doi.org/10.1016/j.jbusres.2020.05.047
Corporate branding, identity, image and reputation: current and future trends, developments and challenges [Editorial]
Melewar, T., Foroudi, P. and Jin, Z. 2020. Corporate branding, identity, image and reputation: current and future trends, developments and challenges [Editorial]. Journal of Business Research. 117, pp. 672-674. https://doi.org/10.1016/j.jbusres.2020.06.030
How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit?
Akbari, M., Nazarian, A., Foroudi, P., Seyyed Amiri, N. and Ezatabadipoor, E. 2021. How corporate social responsibility contributes to strengthening brand loyalty, hotel positioning and intention to revisit? Current Issues in Tourism. 24 (13), pp. 1897-1917. https://doi.org/10.1080/13683500.2020.1800601
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
Pantano, E., Pizzi, G., Scarpi, D. and Dennis, C. 2020. Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak. Journal of Business Research. 116, pp. 209-213. https://doi.org/10.1016/j.jbusres.2020.05.036
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, J., Foroudi, P. and Dwivedi, Y. 2020. Does online retail coupons and memberships create favourable psychological disposition? Journal of Business Research. 116, pp. 229-244. https://doi.org/10.1016/j.jbusres.2020.05.039
Introduction to the special issue of the 3rd international colloquium on design, branding and marketing
Dilmperi, A., McIntyre, C., Dennis, C. and Melewar, T. 2020. Introduction to the special issue of the 3rd international colloquium on design, branding and marketing. Journal of Retailing and Consumer Services. 55. https://doi.org/10.1016/j.jretconser.2020.102126
The consequence of waiters' professional identity on passion for work and its effects on employee turnover: a qualitative approach
Jerez-Jerez, M. and Melewar, T. 2020. The consequence of waiters' professional identity on passion for work and its effects on employee turnover: a qualitative approach. Qualitative Market Research: An International Journal. 23 (4), pp. 767-795. https://doi.org/10.1108/QMR-01-2020-0013
Corporate brand strategy: drivers and outcomes of hotel industry’s brand orientation
Foroudi, P. 2020. Corporate brand strategy: drivers and outcomes of hotel industry’s brand orientation. International Journal of Hospitality Management. 88. https://doi.org/10.1016/j.ijhm.2020.102519
An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction
Zha, D., Melewar, T., Foroudi, P. and Jin, Z. 2020. An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction. International Journal of Management Reviews. 22 (3), pp. 287-317. https://doi.org/10.1111/ijmr.12226
Intellectual evolution of social innovation: a bibliometric analysis and avenues for future research trends
Foroudi, P., Akarsu, T., Marvi, R. and Balakrishnan, J. 2021. Intellectual evolution of social innovation: a bibliometric analysis and avenues for future research trends. Industrial Marketing Management. 93, pp. 446-465. https://doi.org/10.1016/j.indmarman.2020.03.026
Co-creating brand image and reputation through stakeholder's social network
Foroudi, P., Nazarian, A., Ziyadin, S., Kitchen, P., Hafeez, K., Priporas, C. and Pantano, E. 2020. Co-creating brand image and reputation through stakeholder's social network. Journal of Business Research. 114, pp. 42-59. https://doi.org/10.1016/j.jbusres.2020.03.035
Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach
Hussain, S., Melewar, T., Priporas, C. and Foroudi, P. 2020. Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: An International Journal. 23 (4), pp. 549-573. https://doi.org/10.1108/QMR-12-2017-0175
Corporate branding and value creation for initiating and managing relationships in B2B markets
Ozdemir, S., Gupta, S., Foroudi, P., Wright, L. and Eng, T. 2020. Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal. 23 (2), pp. 627-661. https://doi.org/10.1108/QMR-12-2017-0168
The impact of brand value on brand competitiveness
Gupta, S., Gallear, D., Rudd, J. and Foroudi, P. 2020. The impact of brand value on brand competitiveness. Journal of Business Research. 112, pp. 210-222. https://doi.org/10.1016/j.jbusres.2020.02.033
THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation
Foroudi, P., Marvi, R. and Kizgin, H. 2020. THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation. International Journal of Information Management. 52, pp. 1-17. https://doi.org/10.1016/j.ijinfomgt.2020.102075
Evaluating the impact of online peer to peer value co-creation in online Hospitality sector
Alqayed, Y., Foroudi, P., Dennis, C., Foroudi, M. and Kaouther, K. 2020. Evaluating the impact of online peer to peer value co-creation in online Hospitality sector. European Journal of International Management. https://doi.org/10.1504/EJIM.2023.10065508
Guest editorial [Branding and place branding management: theory, research, and practice]
Foroudi, P., Dennis, C., Stylidis, D. and Melewar, T. 2020. Guest editorial [Branding and place branding management: theory, research, and practice]. Qualitative Market Research: An International Journal. 23 (4), pp. 541-547. https://doi.org/10.1108/QMR-09-2020-196
Towards a theoretical framework on sensorial place brand identity
Rodrigues, C., Skinner, H., Dennis, C. and Melewar, T. 2020. Towards a theoretical framework on sensorial place brand identity. Journal of Place Management and Development. 13 (3), pp. 273-295. https://doi.org/10.1108/JPMD-11-2018-0087
Wine tourism as a non-core business strategy for small wineries
Festa, G., Cuomo, M., Foroudi, P. and Metallo, G. 2020. Wine tourism as a non-core business strategy for small wineries. International Journal of Managerial and Financial Accounting. 12 (2), pp. 149-164. https://doi.org/10.1504/IJMFA.2020.109136
Improving employees' performance through internal marketing and organizational learning: mediating role of organizational innovation in an emerging market
Imani, S., Foroudi, P., Seyyed Amiri, N. and Dehghani, N. 2020. Improving employees' performance through internal marketing and organizational learning: mediating role of organizational innovation in an emerging market. Cogent Business & Management. 7 (1), pp. 1-23. https://doi.org/10.1080/23311975.2020.1762963
Leaders or organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels
Nazarian, A., Atkinson, P., Foroudi, P. and Edirisinghe, D. 2020. Leaders or organisations? A comparison study of factors affecting organisational citizenship behaviour in independent hotels. International Journal of Contemporary Hospitality Management. 32 (6), pp. 2055-2074. https://doi.org/10.1108/IJCHM-05-2019-0463
Corporate identity orientation and disorientation: a complexity theory perspective
Devereux, L., Melewar, T., Dinnie, K. and Lange, T. 2020. Corporate identity orientation and disorientation: a complexity theory perspective. Journal of Business Research. 109, pp. 413-424. https://doi.org/10.1016/j.jbusres.2019.09.048
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, S., Melewar, T., Priporas, C., Foroudi, P. and Dennis, C. 2020. Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility. Journal of Business Research. 109, pp. 472-488. https://doi.org/10.1016/j.jbusres.2019.11.079
Does corporate reputation matter? Role of social media in consumer intention to purchase innovative food product
Balakrishnan, J. and Foroudi, P. 2020. Does corporate reputation matter? Role of social media in consumer intention to purchase innovative food product. Corporate Reputation Review. 23 (3), pp. 181-200.
A holistic framework of corporate website favourability
Ageeva, E., Foroudi, P., Melewar, T., Nguyen, B. and Dennis, C. 2020. A holistic framework of corporate website favourability. Corporate Reputation Review. 23 (3), pp. 201-214. https://doi.org/10.1057/s41299-019-00079-9
Explicating place identity attitudes, place architecture attitudes, and identification triad theory
Foroudi, M., Balmer, J., Chen, W., Foroudi, P. and Paschalia, P. 2020. Explicating place identity attitudes, place architecture attitudes, and identification triad theory. Journal of Business Research. 109, pp. 321-336. https://doi.org/10.1016/j.jbusres.2019.12.010
Continuance interaction intention in retailing: relations between customer values, satisfaction, loyalty, and identification
Foroudi, P., Cuomo, M. and Foroudi, M. 2020. Continuance interaction intention in retailing: relations between customer values, satisfaction, loyalty, and identification. Information Technology and People. 33 (4), pp. 1303-1326. https://doi.org/10.1108/ITP-09-2018-0421
The effect of fashion e-blogs on women's intention to use
Foroudi, P., Nazarian, A. and Aziz, U. 2020. The effect of fashion e-blogs on women's intention to use. in: Rana, N., Slade, E., Sahu, G., Kizgin, H., Singh, N., Dey, B., Gutierrez, A. and Dwivedi, Y. (ed.) Digital and Social Media Marketing: Emerging Applications and Theoretical Development Springer International Publishing. pp. 19-40
Country-of-origin effect and millennials’ wine preferences-a comparative experiment
Foroudi, P., Cuomo, M., Rossi, M. and Festa, G. 2020. Country-of-origin effect and millennials’ wine preferences-a comparative experiment. British Food Journal. 122 (8), pp. 2425-2441. https://doi.org/10.1108/BFJ-06-2019-0468
Love is the bridge between you and everything: relationships of identity, experience, and benevolence to travelers’ loyalty and willingness to purchase
Foroudi, P. and Marvi, R. 2019. Love is the bridge between you and everything: relationships of identity, experience, and benevolence to travelers’ loyalty and willingness to purchase. in: Tajeddini, K., Ratten, V. and Merkle, T. (ed.) Tourism, Hospitality and Digital Transformation: Strategic Management Aspects Routledge. pp. 47-71
Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city
Akarsu, T., Foroudi, P. and Melewar, T. 2019. Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 209-224
Towards the development of community commitment based on musical events in the Dominican Republic
Foroudi, P., Imani, S., Foroudi, M. and Espinal, M. 2019. Towards the development of community commitment based on musical events in the Dominican Republic. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 182-206
Whispering experience: configuring the symmetrical and asymmetrical paths to travelers' satisfaction and passion
Foroudi, P., Marvi, R. and Nazarian, A. 2019. Whispering experience: configuring the symmetrical and asymmetrical paths to travelers' satisfaction and passion. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 160-181
A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty
Foroudi, P., Tajeddini, K. and Marvi, R. 2019. A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 109-143
Examining the destination website: a case of Visit Tatarstan
Ageeva, E. and Foroudi, P. 2019. Examining the destination website: a case of Visit Tatarstan. in: Foroudi, P., Mauri, C., Dennis, C. and Melewar, T. (ed.) Place Branding: Connecting Tourist Experiences to Places Routledge. pp. 267-284
Linking identity and heritage with image and a reputation for competition
Foroudi, P., Cuomo, M., Foroudi, M., Katsikeas, C. and Gupta, S. 2020. Linking identity and heritage with image and a reputation for competition. Journal of Business Research. 113, pp. 371-325. https://doi.org/10.1016/j.jbusres.2019.09.042
Establishing psychological relationship between female customers and retailers: a study of the small to medium scale clothing retail industry
Edirisinghe, D., Nazarian, A., Foroudi, P. and Lindridge, A. 2020. Establishing psychological relationship between female customers and retailers: a study of the small to medium scale clothing retail industry. Qualitative Market Research: An International Journal. 23 (3), pp. 471-501. https://doi.org/10.1108/qmr-12-2017-0167
Tourist's destination image through regional tourism: from supply and demand sides perspectives
Ageeva, E. and Foroudi, P. 2011. Tourist's destination image through regional tourism: from supply and demand sides perspectives. Journal of Business Research. 101, pp. 334-348. https://doi.org/10.1016/j.jbusres.2019.04.034
Localization of computer-mediated communication and corporate impression on online communities
Hallier Willi, C., Nguyen, B., Melewar, T., Gupta, S. and Yu, X. 2019. Localization of computer-mediated communication and corporate impression on online communities. Internet Research. 29 (4), pp. 940-969. https://doi.org/10.1108/intr-05-2016-0126
Finding the right management approach in independent hotels
Nazarian, A., Atkinson, P., Foroudi, P. and Dennis, K. 2019. Finding the right management approach in independent hotels. International Journal of Contemporary Hospitality Management. 31 (7), pp. 2862-2883. https://doi.org/10.1108/IJCHM-08-2018-0700
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-hajla, A., Nguyen, B., Melewar, T., Jayawardhena, C., Ghazali, E. and Mutum, D. 2019. Understanding new religion-compliant product adoption (NRCPA) in Islamic markets. Journal of Global Marketing. 32 (4), pp. 288-302. https://doi.org/10.1080/08911762.2018.1559907
Facilitating tourists' decision making through open data analyses: a novel recommender system
Pantano, E., Priporas, C., Stylos, N. and Dennis, C. 2019. Facilitating tourists' decision making through open data analyses: a novel recommender system. Tourism Management Perspectives. 31, pp. 323-331. https://doi.org/10.1016/j.tmp.2019.06.003
Store buildings as tourist attractions: mining retail meaning of store building pictures through a machine learning approach
Pantano, E. and Dennis, C. 2019. Store buildings as tourist attractions: mining retail meaning of store building pictures through a machine learning approach. Journal of Retailing and Consumer Services. 51, pp. 304-310. https://doi.org/10.1016/j.jretconser.2019.06.018
Celebrity endorsement and the attitude towards luxury brands for a sustainable consumption
Cuomo, M., Foroudi, P., Tortora, D., Hussain, S. and Melewar, T. 2019. Celebrity endorsement and the attitude towards luxury brands for a sustainable consumption. Sustainability. 11 (23). https://doi.org/10.3390/su11236791
Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies
Pantano, E., Priporas, C. and Foroudi, P. 2019. Innovation starts at the storefront: modelling consumer behaviour towards storefront windows enriched with innovative technologies. International Journal of Retail & Distribution Management. 47 (2), pp. 202-219. https://doi.org/10.1108/IJRDM-07-2018-0120
Evaluating the factors of corporate website favorability: a case of UK and Russia
Ageeva, E., Melewar, T., Foroudi, P. and Dennis, C. 2019. Evaluating the factors of corporate website favorability: a case of UK and Russia. Qualitative Market Research: An International Journal. 22 (5), pp. 687-715. https://doi.org/10.1108/QMR-09-2017-0122
Cues adopted by consumers in examining corporate website favorability: an empirical study of financial institutions in the UK and Russia
Ageeva, E., Melewar, T., Foroudi, P. and Dennis, C. 2019. Cues adopted by consumers in examining corporate website favorability: an empirical study of financial institutions in the UK and Russia. Journal of Business Research. 98, pp. 15-32. https://doi.org/10.1016/j.jbusres.2018.12.079
Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)
Hafeez, K., Alghatas, F., Foroudi, P., Nguyen, B. and Gupta, S. 2019. Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology and People. 32 (2), pp. 405-429. https://doi.org/10.1108/itp-09-2016-0202
Making sense of consumers' tweets: Sentiment outcomes for fast fashion retailers through big data analytics
Pantano, E., Giglio, S. and Dennis, C. 2019. Making sense of consumers' tweets: Sentiment outcomes for fast fashion retailers through big data analytics. International Journal of Retail & Distribution Management. 47 (9), pp. 915-927. https://doi.org/10.1108/IJRDM-07-2018-0127
How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana
Palazzo, M., Deigh, L., Foroudi, P. and Siano, A. 2020. How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana. Qualitative Market Research: An International Journal. 23 (4), pp. 933-960. https://doi.org/10.1108/qmr-01-2018-0013
Relationship between corporate identity, place architecture, and identification: an exploratory case study
Foroudi, M., Balmer, J., Chen, W. and Foroudi, P. 2019. Relationship between corporate identity, place architecture, and identification: an exploratory case study. Qualitative Market Research: An International Journal. 22 (5), pp. 638-668. https://doi.org/10.1108/QMR-03-2017-0076
Far apart yet close: social media on acculturation among international students in the UK
Yu, Q., Foroudi, P. and Gupta, S. 2019. Far apart yet close: social media on acculturation among international students in the UK. Technological Forecasting and Social Change. 145, pp. 493-502. https://doi.org/10.1016/j.techfore.2018.09.026
Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector
Gheitani, A., Imani, S., Seyyedamiri, N. and Foroudi, P. 2019. Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector. International Journal of Islamic and Middle Eastern Finance and Management. 12 (1), pp. 76-95. https://doi.org/10.1108/IMEFM-01-2018-0029
How Viable Is the UTAUT Model in a Non-Western Context?
Al-Qeisi, K., Dennis, C., Hegazy, A. and Abbad, M. 2015. How Viable Is the UTAUT Model in a Non-Western Context? International Business Research. 8 (2), pp. 204-219. https://doi.org/10.5539/ibr.v8n2p204
Developing and assessing transferable skills in higher education: a field trial and a way forward
Dennis, C., Smith, C. and Wadsworth, D. 2014. Developing and assessing transferable skills in higher education: a field trial and a way forward. International Journal of Management and Marketing Academy. 2 (1), pp. 1-25.
The value of region of origin, producer and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy
Marcoz, E., Melewar, T. and Dennis, C. 2016. The value of region of origin, producer and protected designation of origin label for visitors and locals: the case of Fontina cheese in Italy. International Journal of Tourism Research. 18, pp. 236-250. https://doi.org/10.1002/jtr.2000
Enhancing university brand image and reputation through customer value co-creation behaviour
Foroudi, P., Yu, Q., Gupta, S. and Foroudi, M. 2019. Enhancing university brand image and reputation through customer value co-creation behaviour. Technological Forecasting and Social Change. 138, pp. 218-227. https://doi.org/10.1016/j.techfore.2018.09.006
Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting
Brown, D., Foroudi, P. and Hafeez, K. 2019. Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting. Qualitative Market Research: An International Journal. 22 (5), pp. 609-637. https://doi.org/10.1108/QMR-10-2017-0131
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry
Chen, C., Nguyen, B., Melewar, T. and Dennis, C. 2017. Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry. International Studies of Management and Organization. 47 (3), pp. 240-257. https://doi.org/10.1080/00208825.2017.1318019
Developing corporate communications: insights from the Italian scenario
Palazzo, M., Foroudi, P., Kitchen, P. and Siano, A. 2020. Developing corporate communications: insights from the Italian scenario. Qualitative Market Research: An International Journal. 23 (3), pp. 407-426. https://doi.org/10.1108/QMR-12-2017-0185
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance
Foroudi, P. 2019. Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry's brand performance. International Journal of Hospitality Management. 76 (Part A), pp. 271-285. https://doi.org/10.1016/j.ijhm.2018.05.016
Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012
How do entrepreneurs learn and engage in an online community-of-practice? A case study approach
Hafeez, K., Foroudi, P., Nguyen, B., Gupta, S. and Alghatas, F. 2018. How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology. 37 (7), pp. 714-735. https://doi.org/10.1080/0144929X.2018.1474255
An integrated core competence evaluation framework for portfolio management in the oil industry
Hafeez, K., Foroudi, P. and Nguyen, B. 2019. An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making. 18 (3), pp. 229-256. https://doi.org/10.1504/ijmdm.2019.10014615
Conceptualizing and managing corporate logo: a qualitative study
Foroudi, P., Foroudi, M., Nguyen, B. and Gupta, S. 2019. Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal. 22 (3), pp. 381-404. https://doi.org/10.1108/QMR-04-2017-0080
Place branding gathering momentum
Kavaratzis, M. and Dennis, C. 2018. Place branding gathering momentum. Place Branding and Public Diplomacy. 14 (2), pp. 75-77. https://doi.org/10.1057/s41254-018-0098-6
Investigating relationship types for creating brand value for resellers
Gupta, S., Foroudi, P. and Yen, D. 2018. Investigating relationship types for creating brand value for resellers. Industrial Marketing Management. 72, pp. 37-47. https://doi.org/10.1016/j.indmarman.2018.03.012
A cross-national study of evolutionary origins of gender shopping styles: she gatherer, he hunter?
Dennis, C., Brakus, J., Ferrer, G., McIntyre, C., Alamanos, E. and King, T. 2018. A cross-national study of evolutionary origins of gender shopping styles: she gatherer, he hunter? Journal of International Marketing. 26 (4), pp. 38-53. https://doi.org/10.1177/1069031X18805505
A new approach to retailing for successful competition in the new smart scenario
Pantano, E., Priporas, C. and Dennis, C. 2018. A new approach to retailing for successful competition in the new smart scenario. International Journal of Retail & Distribution Management. 46 (3), pp. 264-282. https://doi.org/10.1108/IJRDM-04-2017-0080
Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA
Ageeva, E., Melewar, T., Foroudi, P., Dennis, C. and Jin, Z. 2018. Examining the influence of corporate website favorability on corporate image and corporate reputation: findings from fsQCA. Journal of Business Research. 89, pp. 287-304. https://doi.org/10.1016/j.jbusres.2018.01.036
The role of physical metaphors for decision-making in integrated corporate communication
Siano, A., Vollero, A., Volpe, M., Confetto, M., Foroudi, P. and Palazzo, M. 2018. The role of physical metaphors for decision-making in integrated corporate communication. The Bottom Line. 31 (1), pp. 42-55. https://doi.org/10.1108/bl-09-2017-0030
Antecedents and consequences of corporate communication management (CCM): an agenda for future research
Mohamad, B., Nguyen, B., Melewar, T. and Gambetti, R. 2018. Antecedents and consequences of corporate communication management (CCM): an agenda for future research. The Bottom Line. 31 (1), pp. 56-75. https://doi.org/10.1108/bl-09-2017-0028
A framework for business model with strategic innovation in ICT firms: the importance of information
Faghih, N., Dastourian, B., Sajadi, S., Henten, A. and Foroudi, P. 2018. A framework for business model with strategic innovation in ICT firms: the importance of information. The Bottom Line. 31 (1), pp. 16-41. https://doi.org/10.1108/bl-01-2018-0002
Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention
Foroudi, P., Jin, Z., Gupta, S., Foroudi, M. and Kitchen, P. 2018. Perceptional components of brand equity: configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research. 89, pp. 462-474. https://doi.org/10.1016/j.jbusres.2018.01.031
The role of corporate identity management in the higher education sector: an exploratory case study
Melewar, T., Foroudi, P., Dinnie, K. and Nguyen, B. 2018. The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications. 24 (4), pp. 337-359. https://doi.org/10.1080/13527266.2017.1414073
Investigating the effects of smart technology on customer dynamics and customer experience
Foroudi, P., Gupta, S., Sivarajah, U. and Broderick, A. 2018. Investigating the effects of smart technology on customer dynamics and customer experience. Computers in Human Behavior. 80, pp. 271-282. https://doi.org/10.1016/j.chb.2017.11.014
PROMISING THE DREAM: Changing destination image of London through the effect of website place
Foroudi, P., Akarsu, T., Ageeva, E., Foroudi, M., Dennis, C. and Melewar, T. 2018. PROMISING THE DREAM: Changing destination image of London through the effect of website place. Journal of Business Research. 83, pp. 97-110. https://doi.org/10.1016/j.jbusres.2017.10.003
Value co-creation through multiple shopping channels: the interconnections with social exclusion and wellbeing
Dennis, C., Bourlakis, M., Alamanos, E., Papagiannidis, S. and Brakus, J. 2017. Value co-creation through multiple shopping channels: the interconnections with social exclusion and wellbeing. International Journal of Electronic Commerce. 21 (4), pp. 517-547. https://doi.org/10.1080/10864415.2016.1355644
The value and significance of corporate community relations: an Italian SME perspective
Palazzo, M., Foroudi, P., Siano, A. and Kitchen, P. 2017. The value and significance of corporate community relations: an Italian SME perspective. The Bottom Line. 30 (4), pp. 330-344. https://doi.org/10.1108/BL-08-2017-0019
Information technology directors' efforts on innovation, integrated marketing communications and brand equity
Seyyed Amiri, N., Dastourian, B., Foroudi, P. and Nankali, A. 2017. Information technology directors' efforts on innovation, integrated marketing communications and brand equity. The Bottom Line. 30 (4), pp. 297-309. https://doi.org/10.1108/BL-08-2017-0022
Corporate e-communication: its relationship with the corporate logo in the construction of digital interaction platforms
Foroudi, P. and Montes, E. 2017. Corporate e-communication: its relationship with the corporate logo in the construction of digital interaction platforms. The Bottom Line. 30 (3), pp. 201-215. https://doi.org/10.1108/bl-08-2017-0023
Rethinking Bernstein communication wheel: a re-visitation of a communication tool
Siano, A., Palazzo, M., Foroudi, P. and Vollero, A. 2017. Rethinking Bernstein communication wheel: a re-visitation of a communication tool. The Bottom Line. 30 (3), pp. 186-194. https://doi.org/10.1108/BL-08-2017-0018
Why leadership style matters: a closer look at transformational leadership and internal marketing
Akbari, M., Seyyed Amiri, N., Imani, S., Rezaeei, N. and Foroudi, P. 2017. Why leadership style matters: a closer look at transformational leadership and internal marketing. The Bottom Line. 30 (4), pp. 258-278. https://doi.org/10.1108/BL-08-2017-0021
Understanding the effect of smart retail brand - consumer communications via mobile instant messaging (MIM) - an empirical study in the Chinese context
Vazquez, D., Dennis, C. and Zhang, Y. 2017. Understanding the effect of smart retail brand - consumer communications via mobile instant messaging (MIM) - an empirical study in the Chinese context. Computers in Human Behavior. 77, pp. 425-436. https://doi.org/10.1016/j.chb.2017.08.018
Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion
Papagiannidis, S., Bourlakis, M., Alamanos, E. and Dennis, C. 2017. Preferences of smart shopping channels and their impact on perceived wellbeing and social inclusion. Computers in Human Behavior. 77, pp. 396-405. https://doi.org/10.1016/j.chb.2017.04.029
Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels
Dilmperi, A., King, T. and Dennis, C. 2017. Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels. Psychology and Marketing. 34 (4), pp. 428-447. https://doi.org/10.1002/mar.20998
To immerse or not? Experimenting with two virtual retail environments
Papagiannidis, S., Pantano, E., See-to, E., Dennis, C. and Bourlakis, M. 2017. To immerse or not? Experimenting with two virtual retail environments. Information Technology and People. 30 (1), pp. 163-188. https://doi.org/10.1108/ITP-03-2015-0069
Digital technology and marketing management capability: achieving growth in SMEs
Foroudi, P., Gupta, S., Nazarian, A. and Duda, M. 2017. Digital technology and marketing management capability: achieving growth in SMEs. Qualitative Market Research: An International Journal. 20 (2), pp. 230-246. https://doi.org/10.1108/QMR-01-2017-0014
Influence of national culture and balanced organizational culture on the hotel industry's performance
Nazarian, A., Atkinson, P. and Foroudi, P. 2017. Influence of national culture and balanced organizational culture on the hotel industry's performance. International Journal of Hospitality Management. 63, pp. 22-32. https://doi.org/10.1016/j.ijhm.2017.01.003
Managing consumers' dynamics within the emerging smart retail settings: introduction to the special issue
Pantano, E., Priporas, C. and Dennis, C. 2017. Managing consumers' dynamics within the emerging smart retail settings: introduction to the special issue. Technological Forecasting and Social Change. 124, pp. 225-227. https://doi.org/10.1016/j.techfore.2017.06.018
Corporate identity and social media: existence and extension of the organization
Devereux, L., Melewar, T. and Foroudi, P. 2017. Corporate identity and social media: existence and extension of the organization. International Studies of Management and Organization. 47 (2), pp. 110-134.
Exploring the origin of retail stores in Europe: evidence from Southern Italy from the 6th century BCE to the 3rd century BCE
Pantano, E. and Dennis, C. 2017. Exploring the origin of retail stores in Europe: evidence from Southern Italy from the 6th century BCE to the 3rd century BCE. Journal of Retailing and Consumer Services. 39, pp. 243-249. https://doi.org/10.1016/j.jretconser.2017.08.020
Guest editors' introduction: the state of the art on corporate reputation: a special section
Melewar, T., Nguyen, B., Syed Alwi, S. and Navare, J. 2017. Guest editors' introduction: the state of the art on corporate reputation: a special section. International Studies of Management and Organization. 47 (3), pp. 217-219. https://doi.org/10.1080/00208825.2017.1318016
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T., Foroudi, P., Gupta, S., Kitchen, P. and Foroudi, M. 2017. Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing. 51 (3), pp. 572-604. https://doi.org/10.1108/EJM-08-2015-0616
How does reputation win trust? A customer-based mediation analysis
Ali, R., Jin, Z., Wu, K. and Melewar, T. 2017. How does reputation win trust? A customer-based mediation analysis. International Studies of Management and Organization. 47 (3), pp. 220-239. https://doi.org/10.1080/00208825.2017.1318017
Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies
Sujchaphong, N., Nguyen, B. and Melewar, T. 2017. Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review. 17 (1), pp. 87-116. https://doi.org/10.1362/146934717x14909733966128
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, P., Dinnie, K., Kitchen, P., Melewar, T. and Foroudi, M. 2017. IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing. 51 (3), pp. 528-550. https://doi.org/10.1108/EJM-08-2015-0527
Corporate logo: history, definition, and components
Foroudi, P., Melewar, T. and Gupta, S. 2017. Corporate logo: history, definition, and components. International Studies of Management and Organization. 47 (2), pp. 176-196. https://doi.org/10.1080/00208825.2017.1256166
Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry
Nguyen, B., Yu, X., Melewar, T. and Gupta, S. 2016. Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research. 69 (7), pp. 2471-2479. https://doi.org/10.1016/j.jbusres.2016.02.016
An investigation of the corporate identity construct in China: managerial evidence from the high technology industry
Nguyen, B., Melewar, T., Japtura, A., Han, S., Chen, C. and Yu, X. 2018. An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications. 24 (8), pp. 779-800. https://doi.org/10.1080/13527266.2016.1143382
The role of place branding and image in the development of sectoral clusters: the case of Dubai
Hafeez, K., Foroudi, P., Keith, D., Nguyen, B. and Parahoo, S. 2016. The role of place branding and image in the development of sectoral clusters: the case of Dubai. Journal of Brand Management. 23 (4), pp. 383-402. https://doi.org/10.1057/bm.2016.18
Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image
Syed Alwi, S., Nguyen, B., Melewar, T., Loh, Y. and Liu, M. 2016. Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image. Industrial Management & Data Systems. 116 (5), pp. 858-882. https://doi.org/10.1108/IMDS-09-2015-0364
An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry
Chen, C., Nguyen, B. and Melewar, T. 2016. An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal. 19 (3), pp. 357-376. https://doi.org/10.1108/QMR-06-2015-0053
Brand ambidexterity and commitment in higher education: an exploratory study
Nguyen, B., Yu, X., Melewar, T. and Hemsley-Brown, J. 2016. Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research. 69 (8), pp. 3105-3112. https://doi.org/10.1016/j.jbusres.2016.01.026
Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan
Wu, M., Chaney, I., Chen, C., Nguyen, B. and Melewar, T. 2015. Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal. 18 (3), pp. 298-319. https://doi.org/10.1108/QMR-02-2014-0016
Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership
Sujchaphong, N., Nguyen, B. and Melewar, T. 2015. Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education. 25 (2), pp. 204-237. https://doi.org/10.1080/08841241.2015.1040104
Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia
Che-Ha, N., Nguyen, B., Yahya, W., Melewar, T. and Chen, Y. 2016. Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing. 22 (1), pp. 13-28. https://doi.org/10.1177/1356766715586454
Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Nguyen, B., Yu, X., Melewar, T. and Chen, J. 2015. Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management. 51, pp. 11-25. https://doi.org/10.1016/j.indmarman.2015.04.017
Exploring the corporate image formation process
Tran, M., Nguyen, B., Melewar, T. and Bodoh, J. 2015. Exploring the corporate image formation process. Qualitative Market Research: An International Journal. 18 (1), pp. 86-114. https://doi.org/10.1108/QMR-05-2014-0046
Five areas to advance branding theory and practice
Melewar, T. and Nguyen, B. 2014. Five areas to advance branding theory and practice. Journal of Brand Management. 21 (9), pp. 758-769. https://doi.org/10.1057/bm.2014.31
The brand likeability scale: an exploratory study of likeability in firm-level brands
Nguyen, B., Ekinci, Y., Simkin, L. and Melewar, T. 2015. The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research. 57 (5), pp. 777-800. https://doi.org/10.2501/IJMR-2015-063
A framework of place branding, place image, and place reputation: antecedents and moderators
Foroudi, P., Gupta, S., Kitchen, P., Foroudi, M. and Nguyen, B. 2016. A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal. 19 (2), pp. 241-264. https://doi.org/10.1108/QMR-02-2016-0020
The role of brand attachment strength in higher education
Dennis, C., Papagiannidis, S., Alamanos, E. and Bourlakis, M. 2016. The role of brand attachment strength in higher education. Journal of Business Research. 69 (8), pp. 3049-3057. https://doi.org/10.1016/j.jbusres.2016.01.020
Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting
Foroudi, P., Melewar, T. and Gupta, S. 2014. Linking corporate logo, corporate image, and reputation: an examination of consumer perceptions in the financial setting. Journal of Business Research. 67 (11), pp. 2269-2281. https://doi.org/10.1016/j.jbusres.2014.06.015
Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico
Foroudi, P., Hafeez, K. and Foroudi, M. 2017. Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico. Qualitative Market Research: An International Journal. 20 (2), pp. 158-180. https://doi.org/10.1108/QMR-05-2015-0043
The local brand representative in reseller networks
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. The local brand representative in reseller networks. Journal of Business Research. 69 (12), pp. 5712-5723. https://doi.org/10.1016/j.jbusres.2016.01.046
Marketing innovation: a consequence of competitiveness
Gupta, S., Malhotra, N., Czinkota, M. and Foroudi, P. 2016. Marketing innovation: a consequence of competitiveness. Journal of Business Research. 69 (12), pp. 5671-5681. https://doi.org/10.1016/j.jbusres.2016.02.042
Influence of innovation capability and customer experience onreputation and loyalty
Foroudi, P., Jin, Z., Gupta, S., Melewar, T. and Foroudi, M. 2016. Influence of innovation capability and customer experience onreputation and loyalty. Journal of Business Research. 69 (11), pp. 4882-4889. https://doi.org/10.1016/j.jbusres.2016.04.047
Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology
Al-Qeisi, K., Dennis, C., Alamanos, E. and Jayawardhena, C. 2014. Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research. 67 (11), pp. 2282-2290. https://doi.org/10.1016/j.jbusres.2014.06.016
Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being
Dennis, C., Alamanos, E., Papagiannidis, S. and Bourlakis, M. 2016. Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being. Journal of Business Research. 69 (3), pp. 1061-1070. https://doi.org/10.1016/j.jbusres.2015.08.019
Pirates of the web: the curse of illegal downloading
Dilmperi, A., King, T. and Dennis, C. 2011. Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services. 18 (2), pp. 132-140. https://doi.org/10.1016/j.jretconser.2010.12.004
The effect of digital signage on shoppers' behavior: the role of the evoked experience
Dennis, C., Brakus, J., Gupta, S. and Alamanos, E. 2014. The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research. 67 (11), pp. 2250-2257. https://doi.org/10.1016/j.jbusres.2014.06.013
The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review
Ali, R., Lynch, R., Melewar, T.C. and Jin, Z. 2015. The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review. Journal of Business Research. 68 (5), pp. 1105-1117. https://doi.org/10.1016/j.jbusres.2014.10.013
Corporate impression formation in online communities: a qualitative study
Hallier Willi, C., Nguyen, B., Melewar, T. and Dennis, C. 2014. Corporate impression formation in online communities: a qualitative study. Qualitative Market Research: An International Journal. 17 (4), pp. 410-440. https://doi.org/10.1108/QMR-07-2013-0049
In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes
Balabanis, G., Mueller, R. and Melewar, T. 2007. In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes. International Journal of Business and Globalisation. 1 (3), pp. 328-344. https://doi.org/10.1504/IJBG.2007.015052
Corporate communications, identity and image: a research agenda
Karaosmanoglu, E. and Melewar, T. 2006. Corporate communications, identity and image: a research agenda. Journal of Brand Management. 14 (1/2), pp. 196-206. https://doi.org/10.1057/palgrave.bm.2550060
The demise of independent wine production in France: a marketing challenge?
Pike, W. and Melewar, T. 2006. The demise of independent wine production in France: a marketing challenge? International Journal of Wine Marketing. 18 (3), pp. 183-203. https://doi.org/10.1108/09547540610704756
Danone branding strategy in China
Melewar, T., Badal, E. and Small, J. 2006. Danone branding strategy in China. Journal of Brand Management. 13 (6), pp. 407-417.
The relationship between corporate websites and brand equity: a conceptual framework and research agenda
Argyriou, E., Kitchen, P. and Melewar, T. 2006. The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research. 48 (5), pp. 575-599.
Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives
Melewar, T. and Karaosmanoglu, E. 2006. Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives. European Journal of Marketing. 40 (7/8), pp. 846-869. https://doi.org/10.1108/03090560610670025
The role of communication and visual identity in modern organisations
Melewar, T., Bassett, K. and Simoes, C. 2006. The role of communication and visual identity in modern organisations. Corporate Communications: An International Journal. 11 (2), pp. 138-147. https://doi.org/10.1108/13563280610661679
A relationship marketing perspective in electronic banking: evidence from Greece
Argyriou, E., Melewar, T. and Meadows, M. 2005. A relationship marketing perspective in electronic banking: evidence from Greece. Journal of Euromarketing. 15 (1), pp. 47-73.
Corporate identity: concept, components and contribution
Melewar, T., Karaosmanoglu, E. and Paterson, D. 2005. Corporate identity: concept, components and contribution. Journal of General Management. 31 (1), p. 59.
Corporate visual identity: the re-branding of France Télécom
Melewar, T., Hussey, G. and Srivoravilai, N. 2005. Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management. https://doi.org/10.1057/palgrave.bm.2540233
The role of corporate identity in the higher education sector: a case study
Melewar, T. and Akel, S. 2005. The role of corporate identity in the higher education sector: a case study. Corporate Communications: An International Journal. 10 (1), pp. 41-57. https://doi.org/10.1108/13563280510578196
Corporate reputation and crisis management: the threat and manageability of anti-corporatism
Tucker, L. and Melewar, T. 2005. Corporate reputation and crisis management: the threat and manageability of anti-corporatism. Corporate Reputation Review. https://doi.org/10.1057/palgrave.crr.1540233
The importance of brand power: a review of the European car market
Melewar, T. and Sambrook, L. 2004. The importance of brand power: a review of the European car market. The European Business Journal. 16 (4), pp. 167-177.
International advertising strategy: a review, reassessment and recommendation
Melewar, T. and Vemmervik, C. 2004. International advertising strategy: a review, reassessment and recommendation. Management Decision. 42 (7), pp. 863-881. https://doi.org/10.1108/00251740410550934
The influence of culture on brand building in the Chinese market: a brief insight
Melewar, T., Meadows, M., Zheng, W. and Rickards, R. 2004. The influence of culture on brand building in the Chinese market: a brief insight. Journal of Brand Management. https://doi.org/10.1057/palgrave.bm.2540190
Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia
Rosmimah, M. and Melewar, T. 2004. Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia. International Journal of Retail & Distribution Management. 32 (1), pp. 33-44. https://doi.org/10.1108/09590550410515533
Global corporate brand building: guidelines and case studies
Melewar, T. and Walker, C. 2003. Global corporate brand building: guidelines and case studies. Journal of Brand Management. https://doi.org/10.1057/palgrave.bm.2540163
Determinants of the corporate identity construct: a review of the literature
Melewar, T. 2003. Determinants of the corporate identity construct: a review of the literature. Journal of Marketing Communications. 9 (4), pp. 195-220. https://doi.org/10.1080/1352726032000119161
The Internet revolution: some global marketing implications
Melewar, T. and Smith, N. 2003. The Internet revolution: some global marketing implications. Marketing Intelligence & Planning. 21 (6), pp. 363-369. https://doi.org/10.1108/02634500310499220
Is the French model of capitalism becoming more like the Anglo-Saxon model?
Melewar, T. and Mott, A. 2003. Is the French model of capitalism becoming more like the Anglo-Saxon model? Journal of General Management. 28 (4), p. 47.
Can Swiss multinational corporations be considered truly global firms?
Melewar, T. and Osborne, L. 2003. Can Swiss multinational corporations be considered truly global firms? The European Business Journal. 15 (1), pp. 24-34.
The human values’ lenses of country of origin images
Balabanis, G., Mueller, R. and Melewar, T. 2002. The human values’ lenses of country of origin images. International Marketing Review. 19 (6), pp. 582-610. https://doi.org/10.1108/02651330210451935
Leveraging corporate identity in the digital age
Melewar, T. and Navalekar, A. 2002. Leveraging corporate identity in the digital age. Marketing Intelligence & Planning. 20 (2), pp. 96-103. https://doi.org/10.1108/02634500210418518
Defining the corporate identity construct
Melewar, T. and Jenkins, E. 2002. Defining the corporate identity construct. Corporate Reputation Review. 5 (1), pp. 76-90. https://doi.org/10.1057/palgrave.crr.1540166
The impact of information technology on global marketing strategies
Melewar, T. and Stead, C. 2002. The impact of information technology on global marketing strategies. Journal of General Management. 27 (4), pp. 29-40.
The relationship between consumer ethnocentrism and human values
Balabanis, G., Mueller, R. and Melewar, T. 2002. The relationship between consumer ethnocentrism and human values. Journal of Global Marketing. 15 (3-4), pp. 7-37. https://doi.org/10.1300/J042v15n03_02
Corporate identity in the service sector
Melewar, T. and Storrie, T. 2001. Corporate identity in the service sector. Public Relations Quarterly. 46 (2).
The dynamics of corporate identity: a review of a process model
Melewar, T. and Wooldridge, A. 2001. The dynamics of corporate identity: a review of a process model. Journal of Communication Management. 5 (4), pp. 327-340. https://doi.org/10.1108/13632540110806866
The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies
Balabanis, G., Diamantopoulos, A., Mueller, R. and Melewar, T. 2001. The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies. https://doi.org/10.1057/palgrave.jibs.8490943
The role of corporate identity in merger and acquisition activity
Melewar, T. and Harrold, J. 2000. The role of corporate identity in merger and acquisition activity. Journal of General Management. 26 (2), pp. 17-31.
International advertising strategies of multinational enterprises in the Middle East
Balabanis, G., Turnbull, S. and Melewar, T. 2000. International advertising strategies of multinational enterprises in the Middle East. International Journal of Advertising. 19 (4).
International corporate visual identity: standardization or localization?
Melewar, T. and Saunders, J. 1999. International corporate visual identity: standardization or localization? Journal of International Business Studies. https://doi.org/10.1057/palgrave.jibs.8490084
An integrated model of firms' brand likeability: antecedents and consequences
Nguyen, B., Choudhury, M. and Melewar, T. 2015. An integrated model of firms' brand likeability: antecedents and consequences. Journal of Strategic Marketing. 23 (2), pp. 122-140. https://doi.org/10.1080/0965254X.2014.914071
Supplier-retailer relationships in grocery distribution in Malaysia: indications of dominance, conflict, and cooperation
Roslin, R. and Melewar, T. 2001. Supplier-retailer relationships in grocery distribution in Malaysia: indications of dominance, conflict, and cooperation. Journal of Asia-Pacific Business. 3 (2), pp. 5-36. https://doi.org/10.1300/J098v03n02_02
Measuring visual identity: a multi-construct study
Melewar, T. 2001. Measuring visual identity: a multi-construct study. Corporate Communications: An International Journal. 6 (1), pp. 36-42. https://doi.org/10.1108/13563280110381206
Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia
Melewar, T., Saunders, J. and Balmer, J. 2001. Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing. 35 (3/4), pp. 414-427. https://doi.org/10.1108/03090560110694772
The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia
Melewar, T., Saunders, J. and Balmer, J. 2000. The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia. Corporate Reputation Review. 3 (3), pp. 194-200. https://doi.org/10.1057/palgrave.crr.1540114
Discovering relational bonds in channel relationships: a case study of Malaysia
Roslin, R. and Melewar, T. 2000. Discovering relational bonds in channel relationships: a case study of Malaysia. Journal of Global Marketing. 14 (3), pp. 49-76. https://doi.org/10.1300/J042v14n03_04
Global corporate visual identity systems: using an extended marketing mix
Melewar, T. and Saunders, J. 2000. Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing. 34 (5/6), pp. 538-550. https://doi.org/10.1108/03090560010321910
Global corporate visual identity system: standardisation, control and benefits
Melewar, T. and Saunders, J. 1998. Global corporate visual identity system: standardisation, control and benefits. International Marketing Review. 15 (4), pp. 291-308. https://doi.org/10.1108/02651339810227560
Segmentation and brand positioning for Islamic financial services
Muhamad, R., Melewar, T. and Alwi, S. 2012. Segmentation and brand positioning for Islamic financial services. European Journal of Marketing. 46 (7/8), pp. 900-921. https://doi.org/10.1108/03090561211230061
Consumer attitudes revisited: a review of attitude theory in marketing research
Argyriou, E. and Melewar, T. 2011. Consumer attitudes revisited: a review of attitude theory in marketing research. International Journal of Management Reviews. 13 (4), pp. 431-451. https://doi.org/10.1111/j.1468-2370.2011.00299.x
Value marketing through corporate reputation: an empirical investigation of Thai hospitals
Srivoravilai, N., Melewar, T., Liu, M. and Yannopoulou, N. 2011. Value marketing through corporate reputation: an empirical investigation of Thai hospitals. Journal of Marketing Management. 27 (3-4), pp. 243-268. https://doi.org/10.1080/0267257X.2011.545676
Investigating the implications of business and culture on the behaviour of customers of international firms.
Gupta, S., Navare, J. and Melewar, T. 2011. Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management. 40 (1), pp. 65-77. https://doi.org/10.1016/j.indmarman.2010.09.011
“Geiz-ist-geil” strategy: a three-company study
Bridges, K., Melewar, T. and Otubanjo, B. 2007. “Geiz-ist-geil” strategy: a three-company study. Management Decision. 45 (6), pp. 1023-1037. https://doi.org/10.1108/00251740710762071
The importance of impulse purchasing behaviour in the international airport environment
Crawford, G. and Melewar, T. 2003. The importance of impulse purchasing behaviour in the international airport environment. Journal of Consumer Behaviour. 3 (1), pp. 85-98. https://doi.org/10.1002/cb.124
Industry in transition: corporate identity on hold?
Melewar, T.C. and Bains, N. 2002. Industry in transition: corporate identity on hold? International Journal of Bank Marketing. 20 (2), pp. 57-66. https://doi.org/10.1108/02652320210419661
Business-to-business relationship marketing: an internet and international perspective
Melewar, T., Hunt, C. and Bridgewater, S. 2001. Business-to-business relationship marketing: an internet and international perspective. The Marketing Review. 2 (2), pp. 169-185. https://doi.org/10.1362/1469347012569832
The complexities of communicating to customers in emerging markets
Fletcher, R. and Melewar, T. 2001. The complexities of communicating to customers in emerging markets. Journal of Communication Management. 6 (1), pp. 9-23. https://doi.org/10.1108/13632540210806900