Fostering impact through resonance: collaborative methodologies in arts research
Article
Elf, P., Dilmperi, A., Whitehouse, S., Stravaki, G., Farmer, C. and Casey, K. 2025. Fostering impact through resonance: collaborative methodologies in arts research. European Journal of Marketing. 59 (6), pp. 1554-1566. https://doi.org/10.1108/EJM-04-2024-0342
| Type | Article |
|---|---|
| Title | Fostering impact through resonance: collaborative methodologies in arts research |
| Authors | Elf, P., Dilmperi, A., Whitehouse, S., Stravaki, G., Farmer, C. and Casey, K. |
| Abstract | Purpose: This paper provides methodological insights into effectively collaborating with arts organizations, highlighting approaches that can lead to impactful and meaningful research outcomes. It focuses on impact-making processes and the role of resonance. Design/methodology/approach: As part of an ongoing collaboration with two arts organizations, the theatre group Next Door But One (NDB1) and St Ethelburga’s Centre for Reconciliation and Peace, this paper explores how knowledge co-creation processes during data collection and analysis can lead to impact. Findings: Our study introduces the role of resonance - a state where people feel engaged, heard, and connected - as a critical vehicle for impact. Resonance emerged from our collaborative research approach grounded in emancipatory praxis, which allowed us to engage in mutual (un)learning to make space for new insights and perspectives. The process of creating trust and a sense of safety nurtures resonance in collaborative research. Research limitations/implications: This research underscores the transformative potential of collaborative methodologies, highlighting their role in fostering resonance between partners and stakeholders. Given the complex and extensive networks of the partnering organizations, we acknowledge the challenge of attributing our collaboration as the principal driver of change. Originality/value: This paper unpacks the underexplored role of resonant-seeking approaches in developing and evidencing impact. |
| Keywords | Impact; Co-creation; Arts research; Consumer well-being; Resonance; Collaborative approaches; Social value articulation; Societal challenges; Transformative impact |
| Sustainable Development Goals | 3 Good health and well-being |
| Middlesex University Theme | Creativity, Culture & Enterprise |
| Publisher | Emerald Publishing Limited |
| Journal | European Journal of Marketing |
| ISSN | 0309-0566 |
| Electronic | 1758-7123 |
| Publication dates | |
| Online | 03 Jun 2025 |
| 08 Sep 2025 | |
| Publication process dates | |
| Submitted | 30 Apr 2024 |
| Accepted | 12 May 2025 |
| Deposited | 03 Jun 2025 |
| Output status | Published |
| Accepted author manuscript | License File Access Level Open |
| Copyright Statement | This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com. |
| Digital Object Identifier (DOI) | https://doi.org/10.1108/EJM-04-2024-0342 |
| Web of Science identifier | WOS:001499637700001 |
| WOS:001608698600001 | |
| Language | English |
https://repository.mdx.ac.uk/item/251819
Download files
Accepted author manuscript
| EJM - Fostering impact through resonance - final.pdf | ||
| License: CC BY-NC 4.0 | ||
| File access level: Open | ||
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