Fostering impact through resonance: collaborative methodologies in arts research

Article


Elf, P., Dilmperi, A., Whitehouse, S., Stravaki, G., Farmer, C. and Casey, K. 2025. Fostering impact through resonance: collaborative methodologies in arts research. European Journal of Marketing. https://doi.org/10.1108/EJM-04-2024-0342
TypeArticle
TitleFostering impact through resonance: collaborative methodologies in arts research
AuthorsElf, P., Dilmperi, A., Whitehouse, S., Stravaki, G., Farmer, C. and Casey, K.
Abstract

Purpose: This paper provides methodological insights into effectively collaborating with arts organizations, highlighting approaches that can lead to impactful and meaningful research outcomes. It focuses on impact-making processes and the role of resonance.

Design/methodology/approach: As part of an ongoing collaboration with two arts organizations, the theatre group Next Door But One (NDB1) and St Ethelburga’s Centre for Reconciliation and Peace, this paper explores how knowledge co-creation processes during data collection and analysis can lead to impact.

Findings: Our study introduces the role of resonance - a state where people feel engaged, heard, and connected - as a critical vehicle for impact. Resonance emerged from our collaborative research approach grounded in emancipatory praxis, which allowed us to engage in mutual (un)learning to make space for new insights and perspectives. The process of creating trust and a sense of safety nurtures resonance in collaborative research.

Research limitations/implications: This research underscores the transformative potential of collaborative methodologies, highlighting their role in fostering resonance between partners and stakeholders. Given the complex and extensive networks of the partnering organizations, we acknowledge the challenge of attributing our collaboration as the principal driver of change.

Practical implications: Organizations that embrace resonance-seeking practices and spaces can co-create and enhance organizational capacity to articulate social value, and contribute to sustained positive impacts addressing societal challenges.

Originality/value: This paper unpacks the underexplored role of resonant-seeking approaches in developing and evidencing impact.

Sustainable Development Goals3 Good health and well-being
Middlesex University ThemeCreativity, Culture & Enterprise
PublisherEmerald Publishing Limited
JournalEuropean Journal of Marketing
ISSN0309-0566
Electronic1758-7123
Publication dates
Online03 Jun 2025
Publication process dates
Submitted30 Apr 2024
Accepted12 May 2025
Deposited03 Jun 2025
Output statusPublished
Accepted author manuscript
License
File Access Level
Open
Copyright Statement

This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com.

Digital Object Identifier (DOI)https://doi.org/10.1108/EJM-04-2024-0342
LanguageEnglish
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