Dr Athina Dilmperi


NameDr Athina Dilmperi
Job title"Head of Department, Marketing, Enterprise and Tourism"
Research institute
Primary appointmentMarketing, Enterprise & Tourism
Email addressA.Dilmperi@mdx.ac.uk
ORCIDhttps://orcid.org/0000-0002-7653-7619
Contact categoryResearcher

Biography

Biography

I am an Associate Professor of Marketing and the Head of the Department for Marketing, Enterprise and Tourism. Previously, I was an Acting Head of the Deparment,  and a Research Lead for the Applied Wellbeing cluster. In the past, I have also held an academic position at the University of Lincoln. Prior to my academic career I was co-leading a family business in the music industry while obtaining my PhD in Marketing from Cranfield School of Management. 

Teaching

PhD supervision

Current Students

Annetta Lydia Paps-King: Investigating Affective Communication Stimuli on Consumer e-behaviour" (Write-Up)

Chonchanok Saktavivong: "The impact of low income and cultural norms on consumer purchase intention of counterfeit luxury brand products consumption" (Write-Up)

Completions

Giannina Warren: "Cultural Intermediaries and Place Branding: A Framework for Understanding Their Impact and Influence"

I am willing to supervise PhD students in the following areas: consumer well-being, conscious consumption, consumption of space and place, consumption in the cultural and creative domains (particularly music and dance), consumption in sports and recreation domains (particularly physical fitness and well-being), digital cultures and online communities.

Employment

Associate Professor in Marketing
Middlesex University
04 Dec 2023

Education and qualifications

Grants

Prizes and Awards

Research outputs

Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study

Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. 2022. Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing. 30 (2), pp. 56-72. https://doi.org/10.1177/1069031X221079609

Luxury brand value co-creation with online brand communities in the service encounter

Chapman, A. and Dilmperi, A. 2022. Luxury brand value co-creation with online brand communities in the service encounter. Journal of Business Research. 144, pp. 902-921. https://doi.org/10.1016/j.jbusres.2022.01.068

Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing

Warren, G., Dilmperi, A. and Keith, D. 2021. Power struggles and playing politics: an application of Bourdieu's cultural intermediation theory to place marketing. Annals of Tourism Research. 91, pp. 1-13. https://doi.org/10.1016/j.annals.2021.103276

Introduction to the special issue of the 3rd international colloquium on design, branding and marketing

Dilmperi, A., McIntyre, C., Dennis, C. and Melewar, T. 2020. Introduction to the special issue of the 3rd international colloquium on design, branding and marketing. Journal of Retailing and Consumer Services. 55. https://doi.org/10.1016/j.jretconser.2020.102126

Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels

Dilmperi, A., King, T. and Dennis, C. 2017. Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels. Psychology and Marketing. 34 (4), pp. 428-447. https://doi.org/10.1002/mar.20998

Pirates of the web: the curse of illegal downloading

Dilmperi, A., King, T. and Dennis, C. 2011. Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services. 18 (2), pp. 132-140. https://doi.org/10.1016/j.jretconser.2010.12.004
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