Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study

Article


Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. 2022. Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing. 30 (2), pp. 56-72. https://doi.org/10.1177/1069031X221079609
TypeArticle
TitleShall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study
AuthorsVecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L.
Abstract

Mental health issues are increasingly prevalent worldwide, emphasizing the need to research antecedents and consequences of well-being. Prior research shows that within organizations, higher levels of subjective well-being (SWB) promote productivity performance. Building on this research, the authors hypothesize that recreational dance positively influences productivity through higher SWB. Survey data from Brazil, Italy, and the United Kingdom reveal that recreational dancers are more productive than nondancers due to their higher intrinsic motivation and SWB. Dancing has an additional direct effect on productivity, beyond the mediating role of SWB. The results indicate well-being and productivity improvements in all three countries, although they show a moderating effect such that the relationship between recreational dance and SWB is stronger when social norms are perceived to be looser. This study indicates potentially far-reaching benefits that could be achieved by including recreational dance in corporate well-being programs. International dance organizations could market dance classes as a pathway to increase productivity at work and explore synergies with public health marketing to promote the benefits of recreational dance in joint international campaigns.

Keywordssubjective well-being; productivity; recreational dance; intrinsic motivation; self-determination theory; cultural tightness; social marketing
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
LanguageEnglish
PublisherAmerican Marketing Association (AMA)
JournalJournal of International Marketing
ISSN1069-031X
Electronic1547-7215
Publication dates
Online21 Mar 2022
Print30 Jun 2022
Publication process dates
Deposited20 Jan 2022
Accepted18 Jan 2022
Output statusPublished
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Open
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Restricted
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Vecchi M, Elf P, Ueno A, Dilmperi A, Dennis C, Devereux L. Shall We Dance? Recreational Dance, Well-Being and Productivity Performance during COVID-19: A Three-Country Study. Journal of International Marketing. March 2022. Copyright © 2022 The Author(s) doi:10.1177/1069031X221079609

Digital Object Identifier (DOI)https://doi.org/10.1177/1069031X221079609
Web of Science identifierWOS:000774017800001
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