Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study
Article
Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. 2022. Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing. 30 (2), pp. 56-72. https://doi.org/10.1177/1069031X221079609
Type | Article |
---|---|
Title | Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study |
Authors | Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. |
Abstract | Mental health issues are increasingly prevalent worldwide, emphasizing the need to research antecedents and consequences of well-being. Prior research shows that within organizations, higher levels of subjective well-being (SWB) promote productivity performance. Building on this research, the authors hypothesize that recreational dance positively influences productivity through higher SWB. Survey data from Brazil, Italy, and the United Kingdom reveal that recreational dancers are more productive than nondancers due to their higher intrinsic motivation and SWB. Dancing has an additional direct effect on productivity, beyond the mediating role of SWB. The results indicate well-being and productivity improvements in all three countries, although they show a moderating effect such that the relationship between recreational dance and SWB is stronger when social norms are perceived to be looser. This study indicates potentially far-reaching benefits that could be achieved by including recreational dance in corporate well-being programs. International dance organizations could market dance classes as a pathway to increase productivity at work and explore synergies with public health marketing to promote the benefits of recreational dance in joint international campaigns. |
Keywords | subjective well-being; productivity; recreational dance; intrinsic motivation; self-determination theory; cultural tightness; social marketing |
Research Group | Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Publisher | American Marketing Association (AMA) |
Journal | Journal of International Marketing |
ISSN | 1069-031X |
Electronic | 1547-7215 |
Publication dates | |
Online | 21 Mar 2022 |
30 Jun 2022 | |
Publication process dates | |
Deposited | 20 Jan 2022 |
Accepted | 18 Jan 2022 |
Output status | Published |
Publisher's version | License File Access Level Open |
Accepted author manuscript | File Access Level Restricted |
Supplemental file | License File Access Level Open |
Copyright Statement | Vecchi M, Elf P, Ueno A, Dilmperi A, Dennis C, Devereux L. Shall We Dance? Recreational Dance, Well-Being and Productivity Performance during COVID-19: A Three-Country Study. Journal of International Marketing. March 2022. Copyright © 2022 The Author(s) doi:10.1177/1069031X221079609 |
Digital Object Identifier (DOI) | https://doi.org/10.1177/1069031X221079609 |
Web of Science identifier | WOS:000774017800001 |
Language | English |
https://repository.mdx.ac.uk/item/89q24
Download files
Publisher's version
1069031x221079609.pdf | ||
License: CC BY 4.0 | ||
File access level: Open |
Supplemental file
sj-pdf-1-jig-10.1177_1069031X221079609.pdf | ||
License: CC BY 4.0 | ||
File access level: Open |
86
total views50
total downloads4
views this month4
downloads this month