Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study

Article

Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. 2022. Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing. 30 (2), pp. 56-72. https://doi.org/10.1177/1069031X221079609
TypeArticle
TitleShall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study
AuthorsVecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L.
Abstract

Mental health issues are increasingly prevalent worldwide, emphasizing the need to research antecedents and consequences of well-being. Prior research shows that within organizations, higher levels of subjective well-being (SWB) promote productivity performance. Building on this research, the authors hypothesize that recreational dance positively influences productivity through higher SWB. Survey data from Brazil, Italy, and the United Kingdom reveal that recreational dancers are more productive than nondancers due to their higher intrinsic motivation and SWB. Dancing has an additional direct effect on productivity, beyond the mediating role of SWB. The results indicate well-being and productivity improvements in all three countries, although they show a moderating effect such that the relationship between recreational dance and SWB is stronger when social norms are perceived to be looser. This study indicates potentially far-reaching benefits that could be achieved by including recreational dance in corporate well-being programs. International dance organizations could market dance classes as a pathway to increase productivity at work and explore synergies with public health marketing to promote the benefits of recreational dance in joint international campaigns.

Keywordssubjective well-being; productivity; recreational dance; intrinsic motivation; self-determination theory; cultural tightness; social marketing
Research GroupStrategic Marketing, Consumer Behaviour and Branding/Identity group
PublisherAmerican Marketing Association (AMA)
JournalJournal of International Marketing
ISSN1069-031X
Electronic1547-7215
Publication dates
Online21 Mar 2022
Print30 Jun 2022
Publication process dates
Deposited20 Jan 2022
Accepted18 Jan 2022
Output statusPublished
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Restricted
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Copyright Statement

Vecchi M, Elf P, Ueno A, Dilmperi A, Dennis C, Devereux L. Shall We Dance? Recreational Dance, Well-Being and Productivity Performance during COVID-19: A Three-Country Study. Journal of International Marketing. March 2022. Copyright © 2022 The Author(s) doi:10.1177/1069031X221079609

Digital Object Identifier (DOI)https://doi.org/10.1177/1069031X221079609
Web of Science identifierWOS:000774017800001
LanguageEnglish
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Dilmperi, A., King, T. and Dennis, C. 2017. Towards a framework for identifying attitudes and intentions to music acquisition from legal and illegal channels. Psychology and Marketing. 34 (4), pp. 428-447. https://doi.org/10.1002/mar.20998
To immerse or not? Experimenting with two virtual retail environments
Papagiannidis, S., Pantano, E., See-to, E., Dennis, C. and Bourlakis, M. 2017. To immerse or not? Experimenting with two virtual retail environments. Information Technology and People. 30 (1), pp. 163-188. https://doi.org/10.1108/ITP-03-2015-0069
Managing consumers' dynamics within the emerging smart retail settings: introduction to the special issue
Pantano, E., Priporas, C. and Dennis, C. 2017. Managing consumers' dynamics within the emerging smart retail settings: introduction to the special issue. Technological Forecasting and Social Change. 124, pp. 225-227. https://doi.org/10.1016/j.techfore.2017.06.018
Exploring the origin of retail stores in Europe: evidence from Southern Italy from the 6th century BCE to the 3rd century BCE
Pantano, E. and Dennis, C. 2017. Exploring the origin of retail stores in Europe: evidence from Southern Italy from the 6th century BCE to the 3rd century BCE. Journal of Retailing and Consumer Services. 39, pp. 243-249. https://doi.org/10.1016/j.jretconser.2017.08.020
Classroom disciplinary climate in secondary schools in England: what is the real picture?
Jenkins, A. and Ueno, A. 2017. Classroom disciplinary climate in secondary schools in England: what is the real picture? British Educational Research Journal. 43 (1), pp. 124-150. https://doi.org/10.1002/berj.3255
The role of brand attachment strength in higher education
Dennis, C., Papagiannidis, S., Alamanos, E. and Bourlakis, M. 2016. The role of brand attachment strength in higher education. Journal of Business Research. 69 (8), pp. 3049-3057. https://doi.org/10.1016/j.jbusres.2016.01.020
Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology
Al-Qeisi, K., Dennis, C., Alamanos, E. and Jayawardhena, C. 2014. Website design quality and usage behavior: Unified Theory of Acceptance and Use of Technology. Journal of Business Research. 67 (11), pp. 2282-2290. https://doi.org/10.1016/j.jbusres.2014.06.016
Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being
Dennis, C., Alamanos, E., Papagiannidis, S. and Bourlakis, M. 2016. Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being. Journal of Business Research. 69 (3), pp. 1061-1070. https://doi.org/10.1016/j.jbusres.2015.08.019
Pirates of the web: the curse of illegal downloading
Dilmperi, A., King, T. and Dennis, C. 2011. Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services. 18 (2), pp. 132-140. https://doi.org/10.1016/j.jretconser.2010.12.004
The effect of digital signage on shoppers' behavior: the role of the evoked experience
Dennis, C., Brakus, J., Gupta, S. and Alamanos, E. 2014. The effect of digital signage on shoppers' behavior: the role of the evoked experience. Journal of Business Research. 67 (11), pp. 2250-2257. https://doi.org/10.1016/j.jbusres.2014.06.013
Corporate impression formation in online communities: a qualitative study
Hallier Willi, C., Nguyen, B., Melewar, T. and Dennis, C. 2014. Corporate impression formation in online communities: a qualitative study. Qualitative Market Research: An International Journal. 17 (4), pp. 410-440. https://doi.org/10.1108/QMR-07-2013-0049
Developing a conceptual model illustrating how HRM practices support each other in order to improve service quality
Ueno, A. 2014. Developing a conceptual model illustrating how HRM practices support each other in order to improve service quality. Procedia - Social and Behavioral Sciences. 148, pp. 24-31. https://doi.org/10.1016/j.sbspro.2014.07.011
Which HRM practices contribute to service culture?
Ueno, A. 2012. Which HRM practices contribute to service culture? Total Quality Management & Business Excellence. 23 (11-12), pp. 1227-1239. https://doi.org/10.1080/14783363.2012.733255
What are the fundamental features supporting service quality?
Ueno, A. 2010. What are the fundamental features supporting service quality? Journal of Services Marketing. 24 (1), pp. 74-86. https://doi.org/10.1108/08876041011017907
Is empowerment really a contributory factor to service quality?
Ueno, A. 2008. Is empowerment really a contributory factor to service quality? The Service Industries Journal. 28 (9), pp. 1321-1337. https://doi.org/10.1080/02642060802230262
Quality training: needs and evaluation-findings from a European survey
Mathews, B., Ueno, A., Kekale, T., Repka, M., Pereira, Z. and Silva, G. 2001. Quality training: needs and evaluation-findings from a European survey. Total Quality Management. 12 (4), pp. 483-490. https://doi.org/10.1080/09544120123778