Moving forward by looking back: critiques of commercialized mindfulness and the future of (commercialized) psychedelics

Article


Elf, P., Isham, A. and Leoni, D. 2023. Moving forward by looking back: critiques of commercialized mindfulness and the future of (commercialized) psychedelics. History of Pharmacy and Pharmaceuticals. 65 (1), pp. 33-62. https://doi.org/10.3368/hopp.65.1.33
TypeArticle
TitleMoving forward by looking back: critiques of commercialized mindfulness and the future of (commercialized) psychedelics
AuthorsElf, P., Isham, A. and Leoni, D.
Abstract

Much has been written in the academic and popular press on the positive consequences of psychedelic-induced mental states. Following the disappearance of psychedelic research from the public eye between the 1970s and early 2000s, a second wave of psychedelic research is gaining increasing interest from private sector actors looking to explore commercial opportunities. The commercialization of psychedelic substances will likely have consequences for how they are used, to what ends, and to what degree of efficacy. We reflect on the critiques of commercialized mindfulness and explore how they may apply to the future of commercialized psychedelics. Mindfulness and psychedelics share several qualities, including their often spiritual origins and self-transcendent nature. However, mindfulness has already undergone a period of commercialization and represents a precedent case for imagining the possible outcomes of the commercialization of psychedelics. By considering the problems associated with separating the practice from its spiritual roots, co-optation to reinforce neoliberal principles, and alterations to administration to cut costs, the article demonstrates the tensions that arise when trying to implement practices rooted in enhancing well-being in societies dominated by consumer capitalism.

Keywordspsychedelics; capitalism; mindfulness; self-transcendent experiences; commercialization; well-being; mystical experiences
Sustainable Development Goals3 Good health and well-being
9 Industry, innovation and infrastructure
Middlesex University ThemeHealth & Wellbeing
Research GroupCentre for Enterprise, Environment and Development Research (CEEDR)
PublisherUniversity of Wisconsin Press
JournalHistory of Pharmacy and Pharmaceuticals
ISSN2694-3034
Electronic2694-3042
Publication dates
Print09 Oct 2023
PrintOct 2023
Publication process dates
Accepted12 May 2023
Deposited06 Mar 2024
Output statusPublished
Publisher's version
File Access Level
Restricted
Digital Object Identifier (DOI)https://doi.org/10.3368/hopp.65.1.33
LanguageEnglish
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