Above and beyond? How businesses can drive sustainable development by promoting lasting pro-environmental behaviour change: an examination of the IKEA Live Lagom project
Article
Elf, P., Isham, A. and Gatersleben, B. 2021. Above and beyond? How businesses can drive sustainable development by promoting lasting pro-environmental behaviour change: an examination of the IKEA Live Lagom project. Business Strategy and the Environment. 30 (2), pp. 1037-1050. https://doi.org/10.1002/bse.2668
Type | Article |
---|---|
Title | Above and beyond? How businesses can drive sustainable development by promoting lasting pro-environmental behaviour change: an examination of the IKEA Live Lagom project |
Authors | Elf, P., Isham, A. and Gatersleben, B. |
Abstract | Current global changes require new business approaches driving sustainable development on all fronts. To date, most business approaches have focused on sustainable marketing and corporate social responsibility initiatives. In this field study, we examine IKEA’s Live Lagom project, a three year behaviour change initiative that aimed to explore how to go above and beyond conventional approaches demonstrating how businesses could support sustainable development by supporting their customers’ attempts to live more sustainable lifestyles. |
Keywords | behaviour change; IKEA; intervention; pro-environmental behaviour; responsible business; retailer; sustainable lifestyles |
Research Group | Centre for Enterprise, Environment and Development Research (CEEDR) |
Publisher | Wiley |
Journal | Business Strategy and the Environment |
ISSN | 0964-4733 |
Electronic | 1099-0836 |
Publication dates | |
Online | 25 Oct 2020 |
01 Feb 2021 | |
Publication process dates | |
Deposited | 08 Oct 2020 |
Submitted | 11 Jun 2020 |
Accepted | 06 Oct 2020 |
Output status | Published |
Publisher's version | License |
Copyright Statement | © 2020 The Authors. Business Strategy and The Environment published by ERP Environment and John Wiley & Sons Ltd. |
Digital Object Identifier (DOI) | https://doi.org/10.1002/bse.2668 |
Web of Science identifier | WOS:000583793400001 |
Language | English |
https://repository.mdx.ac.uk/item/891w5
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