Self-service technology in supermarkets - Do frontline staff still matter?

Article


Sharma, P., Ueno, A. and Kingshott, R. 2021. Self-service technology in supermarkets - Do frontline staff still matter? Journal of Retailing and Consumer Services. 59, pp. 1-10. https://doi.org/10.1016/j.jretconser.2020.102356
TypeArticle
TitleSelf-service technology in supermarkets - Do frontline staff still matter?
AuthorsSharma, P., Ueno, A. and Kingshott, R.
Abstract

This paper uses the concept of psychological distance under construal level theory to explore the differences in the customers’ evaluations of overall store quality, satisfaction and loyalty, based on their experiences with the traditional staff-checkout method and the relatively new self-checkout machines. Two empirical studies, a field survey with retail shoppers in UK (N1 = 313) and an online survey with members of a consumer panel in Australia (N2 = 474), show that the perceived quality of staff checkout has a stronger positive impact on the overall store quality, satisfaction and loyalty, than the quality of self-checkout. Similarly, satisfaction with staff-checkout has a stronger positive effect on store satisfaction and loyalty, than the satisfaction with self-checkout.
Finally, loyalty to staff-checkout also has a stronger positive influence on store loyalty, than the loyalty towards self-checkout. These results show that despite growing use of self-service technology, frontline staff continue to be important for overall store evaluations.

KeywordsCheckout methods; Self-service technology; Store loyalty; Store quality; Supermarkets
LanguageEnglish
PublisherElsevier
JournalJournal of Retailing and Consumer Services
ISSN0969-6989
Electronic1873-1384
Publication dates
Online26 Oct 2020
PrintMar 2021
Publication process dates
Deposited29 Oct 2020
Accepted20 Oct 2020
Submitted23 May 2020
Output statusPublished
Accepted author manuscript
License
File Access Level
Open
Copyright Statement

© 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license

Digital Object Identifier (DOI)https://doi.org/10.1016/j.jretconser.2020.102356
Web of Science identifierWOS:000608972200017
Permalink -

https://repository.mdx.ac.uk/item/89262

Download files


Accepted author manuscript
  • 44
    total views
  • 155
    total downloads
  • 0
    views this month
  • 21
    downloads this month

Export as

Related outputs

ChatGPT and consumers: Benefits, pitfalls and future research agenda
Paul, J., Ueno, A. and Dennis, C. 2023. ChatGPT and consumers: Benefits, pitfalls and future research agenda. International Journal of Consumer Studies. 47 (4), pp. 1213-1225. https://doi.org/10.1111/ijcs.12928
Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation
Koohang, A., Nord, J., Ooi, K., Tan, G., Al-Emran, M., Aw, E., Baabdullah, A., Buhalis, D., Cham, T., Dennis, C., Dutot, V., Dwivedi, Y., Hughes, L., Mogaji, E., Pandey, N., Phau, I., Raman, R., Sharma, A., Sigala, M., Ueno, A. and Wong, L. 2023. Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems. 63 (3), pp. 735-765. https://doi.org/10.1080/08874417.2023.2165197
Which management practices are contributory to service quality?
Ueno, A. 2008. Which management practices are contributory to service quality? International Journal of Quality and Reliability Management. 25 (6), pp. 585-603. https://doi.org/10.1108/02656710810881890
Which management practices are contributory to service quality? Part 2: Findings from in‐depth interviews
Ueno, A. 2009. Which management practices are contributory to service quality? Part 2: Findings from in‐depth interviews. International Journal of Quality and Reliability Management. 26 (8), pp. 761-777. https://doi.org/10.1108/02656710910984156
Quality training: findings from a European survey
Mathews, B., Ueno, A., Periera, Z., Silva, G., Kekale, T. and Repka, M. 2001. Quality training: findings from a European survey. The TQM Magazine. 13 (1), pp. 61-68. https://doi.org/10.1108/09544780110360615
Quality training: needs and evaluation-findings from a European survey
Mathews, B., Ueno, A., Kekale, T., Repka, M., Pereira, Z. and Silva, G. 2001. Quality training: needs and evaluation-findings from a European survey. Total Quality Management. 12 (4), pp. 483-490. https://doi.org/10.1080/09544120123778
European quality management practices: the impact of national culture
Mathews, B., Ueno, A., Kekale, T., Repka, M., Pereira, Z. and Silva, G. 2001. European quality management practices: the impact of national culture. International Journal of Quality and Reliability Management. 18 (7), pp. 692-707. https://doi.org/10.1108/EUM0000000005776
Are performance appraisals and reward really a contributory factor to service quality?
Ueno, A. 2013. Are performance appraisals and reward really a contributory factor to service quality? Services Marketing Quarterly. 34 (1), pp. 34-48. https://doi.org/10.1080/15332969.2013.739938
Cultural differences in deliberate counterfeit purchase behavior
Sharma, P., Chan, R., Davcik, N. and Ueno, A. 2022. Cultural differences in deliberate counterfeit purchase behavior. Marketing intelligence and planning. 40 (1), pp. 121-137. https://doi.org/10.1108/MIP-10-2020-0460
Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study
Vecchi, M., Elf, P., Ueno, A., Dilmperi, A., Dennis, C. and Devereux, L. 2022. Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing. 30 (2), pp. 56-72. https://doi.org/10.1177/1069031X221079609
Customer engagement and relationships in multi-actor service ecosystems
Sharma, P., Jain, K., Kingshott, R. and Ueno, A. 2020. Customer engagement and relationships in multi-actor service ecosystems. Journal of Business Research. 121, pp. 487-494.
An assessment of customer experience concept: looking back to move forward
Zha, D., Marvi, R., Foroudi, P., Dennis, C., Ueno, A., Jin, Z. and Melewar, T. 2021. An assessment of customer experience concept: looking back to move forward. in: Melewar, T., Dennis, C. and Foroudi, P. (ed.) Building Corporate Identity, Image and Reputation in the Digital Era London Routledge. pp. 289-306
Interactive effects of information exchange, relationship capital and environmental uncertainty on international joint venture (IJV) performance: an emerging markets perspective
Kwok, F., Sharma, P., Gaur, S. and Ueno, A. 2019. Interactive effects of information exchange, relationship capital and environmental uncertainty on international joint venture (IJV) performance: an emerging markets perspective. International Business Review. 28 (5). https://doi.org/10.1016/j.ibusrev.2018.02.008
Classroom disciplinary climate in secondary schools in England: what is the real picture?
Jenkins, A. and Ueno, A. 2017. Classroom disciplinary climate in secondary schools in England: what is the real picture? British Educational Research Journal. 43 (1), pp. 124-150. https://doi.org/10.1002/berj.3255
Developing a conceptual model illustrating how HRM practices support each other in order to improve service quality
Ueno, A. 2014. Developing a conceptual model illustrating how HRM practices support each other in order to improve service quality. Procedia - Social and Behavioral Sciences. 148, pp. 24-31. https://doi.org/10.1016/j.sbspro.2014.07.011
Which HRM practices contribute to service culture?
Ueno, A. 2012. Which HRM practices contribute to service culture? Total Quality Management & Business Excellence. 23 (11-12), pp. 1227-1239. https://doi.org/10.1080/14783363.2012.733255
What are the fundamental features supporting service quality?
Ueno, A. 2010. What are the fundamental features supporting service quality? Journal of Services Marketing. 24 (1), pp. 74-86. https://doi.org/10.1108/08876041011017907
Is empowerment really a contributory factor to service quality?
Ueno, A. 2008. Is empowerment really a contributory factor to service quality? The Service Industries Journal. 28 (9), pp. 1321-1337. https://doi.org/10.1080/02642060802230262